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- Maximize Your Landing Page Conversion
- There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll summarize below. Relevance. All too often, a firm makes a single landing page...
- Blog posts 2008-03-16
- Developing Presence
- Presence is an elusive human quality that mysteriously enables a person to command respect, or at least attention.
- Articles 2007-02-01
- Preserving Your Online Job Seeker Credibility
- Preserving your credibility on the Internet is of utmost importance when looking for a new job. User generated content, blogging, bookmarking, social networking; the jargon is enough to stupefy anyone. With such advancements, it is important that Job Seekers protect their online credibility or 'Net Cred'. Your 'Net-Cred' refers to...
- White papers 2008-01-01
- Building Your Credibility By Knowing Your Audience!
- There are many ways to build your credibility and become known as an expert, because we all know by building your credibility, in as many ways as possible, gains more attention from the media and in turn brings more speaking engagements for you. This paper will teach you one way...
- White papers 2007-01-17
- Credibility: 15 Facets To Speaking Professionalism: #1 - Appearance
- Thousands of people each year attempt to make the jump from speaking for free at Toastmasters, church, and other organizations to a career as a Professional Speaker. Some speakers gain instant credibility through celebrity. Others are retiring from the corporate world and bring their successes and failures with them to...
- White papers 2007-01-17
- Credibility: 15 Facets To Speaking Professionalism: #2 - Gestures
- For aspiring and experienced speakers alike, each aspect of credibility is to be closely guarded and continually built upon. This paper will focus on facets of credibility that must exist for all speakers to succeed over the long run. "Instant Credibility" must continue to be nurtured for a career to...
- White papers 2007-01-17
- Credibility: 15 Facets To Speaking Professionalism: #5 - Notes
- Notes impact our credibility whether they are present or not. If you don't use them, and then forget your presentation, you're done for. If you do use them, you run the risk of using them incorrectly. Depending on the length or content of your talk, notes may simply be a...
- White papers 2007-01-17
- Establish Your Believability: Credibility + Trust = Believability
- To be believable you must be credible and have the trust of your audience. If you do not have credibility, no one will listen. If you have credibility but your audience does not trust you they will not believe you. Your credibility is based on who the audience believes you...
- White papers 2008-01-01
- Overcoming Anxiety And Building Credibility In Public Speaking
- The success of any speech will rest to a significant degree upon the credibility of the speaker. The important of credibility on the part of the presenter is so important than one of the fathers of rhetoric, Aristotle, considered it part of the three key element of persuasion, terming it...
- White papers 2006-04-19
- Boost Your Confidence, Credibility, And Career
- There's one skill you can develop that will boost your confidence, credibility and career. It's public speaking. If the very thought makes you queasy, you're not alone. For some people, only death is more frightening. For others, death is preferable. Are you the latter? Avoiding the spotlight? Suffering not just...
- White papers 2008-01-01
- Seven Things You Can Do To Improve Your Credibility On The Web
- Web credibility - like personal credibility - is paramount, and deserves every businessperson's attention. As you consider how you can make your organization's web presence more credible, we encourage you to do so in the larger context of one or more persuasive strategies. These strategies can have a significant positive...
- White papers 2007-12-01
- Building Product Management Credibility
- How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? Unless you are in a rare situation, product management is responsible for everything while has direct control over very little. It is a job where one...
- White papers 2007-12-01
- Interpersonal Communication Of A Particular Group Of Thai Consumers As Interpretive Community
- The objectives of this paper are: To advance the interpretive community theory in the Thai context; and to demonstrate the relevance of interpretive community and interpersonal communication to the practice of advertising under a conceptual perspective of persuasion. This study discovers the perspectives of a particular group of Thai consumers...
- White papers 2007-02-22
- Measuring Disinflation Credibility in Emerging Markets: A Bayesian Approach With an Application to Turkey
- Credibility is key to the success of a disinflationary program. By reducing inflationary expectations, with its attendant impact on wage and price setting behavior, a fully credible policy, in principle, can deliver a sharp drop in inflation with limited output losses. This paper presents an empirical measure of disinflation credibility...
- White papers 2004-11-01
- Credibility Ratemaking Using Collateral Information
- Credibility ratemaking is a technique used in pricing health care, property and casualty, workers' compensation, and group life coverages. This article presents an approach to credibility by formally introducing collateral information through the use of Bayesian methods. Specifically, it derives credibility estimators and mean square errors for normal hierarchical linear...
- White papers 2003-01-06
- Communicating With Credibility
- Credibility. How do you get it? More importantly, how do you keep it? Gaining credibility takes years to achieve, and maintaining it is a lifetime goal for any leader. One wrong move can erase in an instant many years of hard work. Communicating with credibility is an art form, one...
- White papers 2003-01-01
- Values Determine Credibility and Ethics for Managers
- Simplistically put, ethics is learning the difference between right and wrong, and then doing the right thing. Right and wrong defined by different people may manifest diverse thinking, motivated by each individual's personal values. Within a work environment, the cultural values that drive business decisions are critical to the organization's...
- White papers 2003-01-01
- Credibility: 5 Ways to Make People Believe You
- The absolute cornerstone of ones ability to persuade is the level of credibility one has with the other person. Unless they don't believe, there is no possibility that one can get them to do what is wanted from them. People will listen to you, but they won't act—until they believe...
- White papers 2003-01-01
- Probing Potential Output: Monetary Policy, Credibility, and Optimal Learning under Uncertainty
- The effective conduct of monetary policy is complicated by uncertainty about the level of potential output, and thus about the size of the monetary policy response that would be sufficient to achieve the targeted inflation rate. Monetary authorities have put significant emphasis in recent years on attaining credibility for their...
- White papers 2000-05-01
Additional Resources
- Detroit 3 Fight Bankrupt Rumors, But Credibility Slip is Showing
- Detroit 3 Fight Bankrupt Rumors, But Credibility Slip is ShowingRE: Detroit 3 Fight Bankrupt Rumors, But Credibility Slip is ShowingIssues like this can really bump small automakers downwards as people perceive small automakers less credible than their big counterparts. I just hope everything will be settled for Detroit 3 and...
- Discussion threads 2008-10-21
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