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74 Resources for

crisis and marketing

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Did you mean crisis management (201 results), crisis communication (110 results), crisis situation (5 results), Crisis Management International (4 results)

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What To Do When a Crisis Hits: Crisis communications experts like to say that every organization is going to have a crisis sooner or later, and that in fact, the underlying reasons for your crisis are probably already festering in your organization. Larry Smith, president of the Institute for Crisis Management, likes to point...; Tags: Crisis, Corporate Communications, Financial Accounting, Marketing, Finance, Jon Greer; Blog posts 2008-07-18
Planning Ahead Is the Key to Crisis Communications: If you think your organization is safe from having a PR crisis, think again. More likely than not, you'll face the unexpected and you'll need to respond quickly and effectively. Here are some tips gleaned from this week's Bulldog Reporter PR University Audio Conference: How to get...; Tags: Jon Greer, Marketing, Corporate Communications, Crisis Communication, Crisis; Blog posts 2008-04-25
Michael Levine: Gift Wrapping Your Business: Michael Levine has been called "the Michael Jordan of entertainment P.R." And it's not just because he's tall. Over the years, his Levine Communications Office client list has included Nike, Sharp, Pizza Hut and Michael Jackson. Here, Levine outlines the four rules for success when dealing with a crisis, the...; Tags: Levine Communications Office, Michael Jackson, Advertising & Promotion, Michael Levine, Nike, public relations, Crisis, Marketing; Videos 2007-11-27
Planning a Crisis Management Strategy: When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...; Tags: Reputation, Media, Crisis, Plan, Crisis Management, Advertising & Promotion, Marketing, BNET Editorial; Articles 2007-11-02
Learn How to Prepare a Crisis Communication Plan Like a Top Professional!: Crises are rare events, but their impact is so great that astute organizations prepare plans to counter their effects. US research showed that 53% of all businesses hit by a crisis will not survive if they don't have an adequate recovery plan in place. Crisis communication is different from other...; Tags: Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2006-10-16

KeeneyPedia: The Fundamentals of Crisis Communications: Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities - both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically...; Tags: Author, Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2006-09-17
Public Relations and Crisis Coordination: Organizations face problems all the time, and solve them one way or another. Sometimes one of these problems is difficult, at least at the time it occurs, and it becomes a public interest with the help of the press. This problem is then known as a crisis, where the company...; Tags: Texas, Problem, Crisis, Public Relations, Financial Accounting, Marketing, Corporate Communications, Finance; White papers 2006-04-20
Crisis Communications: Managing Corporate Reputation in the Court of Public Opinion: A crisis is the ultimate unplanned activity and the ultimate test for managers. In a time of crisis, conventional management practices are inadequate and ways of responding usually insufficient. This author, a communications practitioner with global experience, details a well-managed crisis response that will leave stakeholders with a favourable impression...; Tags: Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2006-03-01
Vanishing Contagion?: While a number of emerging market crises were characterized by widespread contagion during the 1990s, more recent crises (notably, in Argentina) have been mostly contained within national borders. This has led some observers to wonder whether contagion might have become a feature of the past, with markets now better discriminating...; Tags: IMF, Crisis, Marketing Research, Financial Services, Marketing; White papers 2006-01-01
Crisis Communication With the Media: A crisis is a difficult period of actual or perceived damage to an institution, unit, or individual, triggered by a sudden event or a rapidly developing problem. A crisis may affect safety or security, financial stability, reputation or the general ability to conduct business. Crisis communication pertains to the exchange...; Tags: Media, Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2005-04-11
Crises in Emerging Market Economies: A Global Perspective: The paper argues that global financial factors played an important role in the capital-inflow episode in Emerging Market economies EMs, during the early part of the 1990s, and clearly in the Sudden Stop of capital inflows crises that took place after the 1998 Russian crisis. Moreover, the paper shows that...; Tags: Investment, Marketing, Finance, Crisis, Emerging Market, National Bureau Of Economic Research, Financial Services, Marketing Research; White papers 2005-04-01
Crisis Communications: Staying Afloat in Turbulent Times: A crisis can - and inevitably will happen in a person's township. The term "Crisis" denotes something more serious than a problem; it is a major occurrence with a potentially negative outcome affecting the township, its officials, residents or its reputation. A crisis can interrupt "Business as usual" for a...; Tags: Corporate Communications, Crisis Communication, Crisis, Marketing; White papers 2005-04-01
Crisis: Danger or Opportunity?: The author has often heard motivational speakers say that the word crisis in Chinese means both danger and opportunity. In investigating the facts, he has found running arguments on the web as to whether or not this is true. He personally does not speak Chinese and he is certainly not...; Tags: EzineArticles.com, Channel Management, Marketing, Crisis, Author; White papers 2005-02-13
Were Bid-Ask Spreads in the Foreign Exchange Market Excessive During the Asian Crisis?: Bid-ask spreads for Asian emerging market currencies increased sharply during the Asian crisis. A key question is whether such wide spreads were excessive or explained by models of bid-ask spreads. The estimate of standard models in this paper shows that spreads during the crisis were in most cases tighter than...; Tags: Marketing Research, Currency & Foreign Exchange, Financial Services, Marketing, Finance, Crisis, Foreign-exchange, IMF; White papers 2005-02-01
How Effective Is Mobile Telephony in a Crisis?: Many organisations rely on mobile telephones for day to day operations. The ubiquity and usefulness of mobile technology cannot be disputed. However, when an organisation suffers a crisis, can mobiles be relied upon? This paper explains some pertinent issues in this area. There are two elements of communication system failure...; Tags: Telephony, Mobile, Crisis, Portals, Advertising & Promotion, Internet, Marketing; White papers 2004-12-03
German Bank Lending During Emerging Market Crises: A Bank Level Analysis: This paper studies German bank lending during the Asian and Russian crises, using a bank level data set, which has been compiled from credit data at the Deutsche Bundesbank. The aim is to gain more insight into the pattern of German bank lending during financial crises in emerging markets. The...; Tags: Analysis, Deutsche Bundesbank, Marketing Research, Financial Services, Marketing, Crisis, Emerging Market, Bank; White papers 2004-10-15
Crisis Communication: Experts suggest that a crisis is unpredictable but not unexpected. Companies must know how to deal with a situation before, during, and after a crisis. When encountering crisis, companies must try to figure out its root cause and how it can be tackled. It is the duty of the top...; Tags: University Of Wisconsin, Crisis, Crisis Communication, Corporate Communications, Marketing; Presentations 2004-08-16
7 Must-Have Elements in Every Crisis Communications Kit: Chances are incredibly high that the company is going to experience a crisis of some kind in the next 5 years. Its how a person handles that crisis with the media which will likely determine whether that crisis builds or seriously damages the company. That's why it is vital that...; Tags: Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2004-07-15
Impact of Past Crises on Current Crisis Communication: Previous research based on Situational Crisis Communication Theory SCCT suggests that an organization's past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this paper provides a wider test of crisis history to...; Tags: Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2004-07-01
Impact of Past Crises on Current Crisis Communication: Insights From Situational Crisis Communication Theory: Previous research based on Situational Crisis Communication Theory SCCT suggests that an organization's past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this paper provides a wider test of crisis history to...; Tags: Marketing, Crisis Communication, Corporate Communications, Crisis; White papers 2004-07-01