Resources

77 Resources for

crisis communication and marketing

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Planning Ahead Is the Key to Crisis Communications
If you think your organization is safe from having a PR crisis, think again. More likely than not, you'll face the unexpected and you'll need to respond quickly and effectively. Here are some tips gleaned from this week's Bulldog Reporter PR University Audio Conference: How to get...
Tags: Jon Greer, Marketing, Corporate Communications, Crisis Communication, Crisis
Blog posts 2008-04-25
Dealing with the Media
Want to generate good press — or avoid PR backlash in times of crisis? Learn how to manage the media with our Top Five stories on public relations. Media Relations 101 Source: NETA Online Never confuse publicity with advertising. You can't control...
Tags: media, press, Top 5, public relations, Marketing, Corporate Communications, BNET Staff, crisis communication
Articles 2007-03-28
Management Gurus on Crisis Communication
A small, independent not-for-profit organisation takes on the big bad multinationals. The matter dies down-sort of-after months of conflicting information, accusations and counter-accusations. Few years later, the NGO is back, this time with more - and more damaging - evidence of impurity. It's the second time since 2003 that the...
Tags: Rediff.com India Ltd., Crisis Communication, Corporate Communications, Food & Beverage, Marketing, Manufacturing
White papers 2006-09-05
Audience-Oriented Approach to Crisis Communication: A Study of Hong Kong Consumers' Evaluation of an Organizational Crisis
This paper explains the responses of consumers to information about an organizational crisis. Three hundred and eighty-five individuals from Hong Kong responded to hypothetical scenarios describing a plane crash. The scenarios manipulated causal attribution internal and external, the organizations' crisis response (shifting the blame, minimization, no comment, apology, compensation, and...
Tags: Attribution, Crisis Communication, SAGE Publications, Crisis Response, Corporate Communications, Benefits, Marketing, Human Resources
White papers 2004-10-01
The Increasing Role of Public Relations as a Crisis Management Function
The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The paper explains if public relations activities are increasing and advertising activities are...
Tags: Crisis Communication, Henry Stewart Publications, Public Relations, Crisis Management, Corporate Communications, Marketing
White papers 2004-02-04
Crisis Communication Practices at an International Relief Agency
When a disaster strikes, the affected population relies upon the swift response and aid rendered by relief organizations such as the California-based Direct Relief International. Since 1948, Direct Relief's mission has been to provide essential material resources to locally run health programs in areas affected by natural disasters, wars, and...
Tags: Agency, Disaster, Crisis Communication, Association For Business Communication, Corporate Communications, Vertical Industries, Advertising & Promotion, Benefits, Marketing, Enterprise Software, Software, Human Resources
White papers 2006-09-01
Crisis Communication at the University of Louisville: Policies and Procedures
The way the University of Louisville communicates in a crisis has a lasting impact on its reputation. As a publicly assisted institution, the University of Louisville is obliged to keep the public informed of its activities. Invariably, the news media act as powerful agents in this process. How well the...
Tags: Crisis, Crisis Communication, University Of Louisville, Corporate Communications, Real Estate, Advertising & Promotion, Marketing, Business Operations
White papers
Impact of Past Crises on Current Crisis Communication: Insights From Situational Crisis Communication Theory
Previous research based on Situational Crisis Communication Theory SCCT suggests that an organization's past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this paper provides a wider test of crisis history to...
Tags: Crisis, Crisis Communication, Corporate Communications, Marketing
White papers 2004-07-01
Crisis Communications - The Importance of Inbound Messaging
Never has the need for a crisis communications strategy been as crucial as it is in contemporary times. The catastrophic events of the previous years have shown that relying solely on traditional communications tools for contacting employees, customers and other constituents in a time of need is not enough for...
Tags: Messaging, Crisis Communication, Portal Publishing, Portals, Web Technology, Corporate Communications, Internet, Marketing
White papers 2006-08-11
Crisis Communications: The New Economy Way!
Call it a tryst with destiny! Firstly the floods lashed the city and this looks like it is going to become an annual event; then disturbances took place in the city following some untoward incident by sections of a political party. Now it's the serial bomb blasts. Mumbai has had...
Tags: Crisis Communication, Portal Publishing, Portals, Web Technology, Corporate Communications, Internet, Marketing
White papers 2006-07-14
Crisis Communications and Disaster Response
Events such as terrorist acts, hurricanes and power outages have shown people that interruptions in one's business, not to mention one's daily life, is never far away. Even the best-thought-out disaster-response plans are inadequate if they don't include effective means of communicating to first responders, citizens and emergency operations centers.
Tags: Crisis Communication, Portal Publishing, Portals, Web Technology, Corporate Communications, Internet, Marketing
White papers 2006-04-01
Crisis Communications and Media Relations
Communicating the right message at the right time is critical to managing a business crisis. In emergency situations, there are multiple audiences - employees, customers, investors, the media, the community and government agencies - with multiple needs. Responding quickly and with confidence is the only way to demonstrate the organizations...
Tags: Aon Corp., Crisis Communication, Corporate Communications, Public Relations, Marketing
White papers
Learn How to Prepare a Crisis Communication Plan Like a Top Professional!
Crises are rare events, but their impact is so great that astute organizations prepare plans to counter their effects. US research showed that 53% of all businesses hit by a crisis will not survive if they don't have an adequate recovery plan in place. Crisis communication is different from other...
Tags: Crisis, Crisis Communication, Cutting Edge PR, Corporate Communications, Marketing
White papers 2006-10-16
Crisis Communications: Staying Afloat in Turbulent Times
A crisis can - and inevitably will happen in a person's township. The term "Crisis" denotes something more serious than a problem; it is a major occurrence with a potentially negative outcome affecting the township, its officials, residents or its reputation. A crisis can interrupt "Business as usual" for a...
Tags: Crisis, Crisis Communication, Michigan Townships, Corporate Communications, Marketing
White papers 2005-04-01
Crisis Communications: Some Tips for When It Is Your Turn at Bat
'Bad news on the doorstep' was the refrain from the popular song years ago. And it seems to be getting a lot of play in the business world these days. With situations ranging from sudden stock gyrations and layoffs, to labor disputes, key executive deaths or disabilities, fires or natural...
Tags: Crisis Communication, GEIBEL Marketing & Public Relations, Corporate Communications, Workforce Management, Recruitment & Selection, Marketing, Human Resources
White papers
A Lesson in Crisis Communications
A tragedy in the author's community could very well have ended up a PR nightmare, but it was handled with professionalism and compassion. Communication is key, in any situation. In a crisis situation, however, a crisis communications plan must already be in place. Second, even after the crisis is over,...
Tags: EzineArticles.com, Crisis Communication, Corporate Communications, Public Relations, Marketing
White papers 2005-12-10
Basic Principles for Crisis Communications
Whether the phones are ringing, camera trucks are showing up at a worksite, union leadership is speaking at a public hearing, or a regulator is issuing safety warnings about a person's product, it's pretty clear that the person has got a crisis. Instead of days or weeks, he has got...
Tags: Regulator, Camera, Person, Crisis Communication, Global PR Blog Week, Corporate Communications, Regulations, Marketing, Government
White papers 2004-07-15
How to Create a Crisis Communications Plan
A Crisis Plan Can Prevent a Bad Situation from Getting Worse: A crisis may be impossible to avoid, but proper preparation can help prevent a bad situation from getting worse. Unattended or improperly handled, a crisis can threaten the organization's credibility, reputation, and in its most extreme form - its...
Tags: Survival, Crisis, Crisis Communication, Pukelis & Lehrer Communications, Corporate Communications, Leadership, Marketing, Management
White papers
The 11 Steps of Crisis Communications
Every organization is vulnerable to crises. The days of playing ostrich are gone. One can play, but stakeholders will not be understanding or forgiving because they've watched what happened with Bridgestone-Firestone, Bill Clinton, Arthur Anderson, Enron, Worldcom, 9-11, The Asian Tsunami Disaster and - even as the author is writing...
Tags: Crisis Communication, Bernstein Crisis Management, Corporate Communications, Marketing
White papers
Keeping Your Community Informed During Emergencies
When an emergency situation hits, a well-constructed communications plan can mean the difference between a community in chaos and a community that overcomes adversity. Known as "crisis communications," these plans basically identify the who, what, where, and when of the situation and how this information is passed on to the...
Tags: Community, Crisis Communication, National Environmental Services Center, Corporate Communications, Marketing
White papers 2003-01-01
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