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- Dealing with the Media
- Want to generate good press — or avoid PR backlash in times of crisis? Learn how to manage the media with our Top Five stories on public relations. Media Relations 101 Source: NETA Online Never confuse publicity with advertising. You can't control...
- Articles 2007-03-28
- The PR response to Virginia Tech and beyond: this latest tragedy showcases the need for comprehensive crisis communication plans that take technology into account
- Imagine you're the engineer in the cab of a freight train locomotive. Your 8,000-ton train is moving at 50 miles per hour, and with 400,000 tons of momentum behind you, the immutable laws of physics dictate that it will take several minutes and about 7,500 feet to bring that hurtling...
- Research articles 2007-07-01
- The Increasing Role of Public Relations as a Crisis Management Function
- The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The paper explains if public relations activities are increasing and advertising activities are...
- White papers 2004-02-04
- Crisis Communications and Media Relations
- Communicating the right message at the right time is critical to managing a business crisis. In emergency situations, there are multiple audiences - employees, customers, investors, the media, the community and government agencies - with multiple needs. Responding quickly and with confidence is the only way to demonstrate the organizations...
- White papers
- A Lesson in Crisis Communications
- A tragedy in the author's community could very well have ended up a PR nightmare, but it was handled with professionalism and compassion. Communication is key, in any situation. In a crisis situation, however, a crisis communications plan must already be in place. Second, even after the crisis is over,...
- White papers 2005-12-10
- The Role Of Crisis Communication In Public Relations
- It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is...
- White papers 2008-07-18
- Crisis Communications Plan
- As an extension of the News Release Policy and a parallel document to the Emergency Management Plan, this plan serves to establish a proper method for the dissemination and management of public information during a crisis situation. A crisis situation shall be defined as any situation or event identified by...
- White papers 2002-02-12
- Crisis Communication Plan: A PR Blue Print
- This crisis communication plan will outline a generic, basic crisis communication plan. To apply it to a situation one may need to adjust some things and add the own information. It is not intended to answer all questions or fill all needs it is just a basic outline of options...
- White papers 2003-01-01
- Picking Up The Pieces
- From the executive summary: ‘As many have learned lately, corporate reputations polished for decades to a high luster can be instantly tarnished by ineptitude, malfeasance, or plain bad luck. It may be a showbiz truism that there is no such thing as bad publicity, but employees and shareholders of companies...
- White papers 2004-08-01
Additional Resources
- Conducting a Public Relations Campaign
- Conducting a corporate public relations campaign can raise awareness of your company and build consumer confidence. It may be especially important when changes occur or you enter new markets. Public relations can also help improve your company's reputation.Your corporate reputation is how you are perceived by customers, suppliers, and others....
- Articles 2007-05-01
- Thailand's Public Relations Business Gains from Handling Flu Crisis.
- By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 18--Thailand's public relations business has been a beneficiary of the current avian flu epidemic and the recent Sars outbreak, which have led to increasing demand for communication services. ...
- Research articles 2004-02-18
- Central Texas College Crisis Communication Plan Community Relations Standard Operating Procedures
- A crisis situation is defined as any circumstance or event identified by the chancellor as having a real or potential major impact on the campus community as a whole. Each crisis or emergency will require a unique public information response dependent on the nature of the crisis. The purpose of...
- White papers 2006-09-12
- Public Relations Across Cultures: Building International Communication Bridges
- The Public Relations PR industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company. PR practitioners are aware of how best to...
- White papers
- Planning a Crisis Management Strategy
- When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...
- Articles 2007-11-02
- Top Management Communication During Crises: Guidelines and a 'Perfect Example' of a Crisis Leader
- Top management communication is increasingly considered a critical component of an organization's overall public relations strategy. In times of crisis, the CEO's communication becomes even more important. Mitroff (2004) distinguishes between a crisis manager and a crisis leader. As management guru Peter Drucker put it: "Managers do 'thing right' whereas...
- Research articles 2005-07-01
- Writing A Public Health Crisis and Emergency Risk Communication Plan
- A crisis is any event that triggers a level of public interest and media inquiry that requires a significant increase in staffing and/or resources to make a reasonable media response. Crises include such things as disease outbreaks, disasters and other health matters. Crises also may include fires, breakdowns in communications,...
- White papers 2003-01-01
- A social constructionist approach to crisis management: Allegations of sudden acceleration in the Audi 5000
- Although most organizational crises begin with an objective triggering event, we maintain that public relations and management approaches including introductory public relations textbooks, intentionally or not, often follow the positivistic temptation to treat the many components of crisis communication as objective choices, thus obscuring the distinctively communicative character of crises...
- Research articles 2003-04-01
- Communicating in a Crisis: Risk Communication Guidelines for Public Officials
- The tragedies of September 11, 2001 and the emerging threat of bioterrorism have reemphasized the need for public officials to communicate effectively with the public and the media to deliver messages that inform without frightening and educate without provoking alarm. The purpose of this primer is to provide a resource...
- White papers 2002-11-01
- NASA Chief Spokesperson's Next Mission Is to Join Qorvis; Acosta Adds Depth to Media Relations and Crisis Communications Teams
- To: National DeskContact: Renate Geerlings of Qorvis, 202-448-3133, or rgeerlings@qorvis.comWASHINGTON, Dec. 11 /U.S. Newswire/ -- Qorvis Communications announced today that Dean Acosta, NASA press secretary and deputy assistant administrator for public affairs, will join the agency as a managing director, effective Jan. 2. Acosta will help guide Qorvis' aerospace and...
- Research articles 2006-12-11
- Prepare for the Firm's Media Crisis
- Law firms have a lot to think about: keeping clients happy, turning a profit, and marketing the firm, to name just a few. They certainly do not want to worry about a shake-up within their own organization. But while many lawyers already know how to speak to a reporter about...
- White papers 2003-01-01
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