Montgomery Research Inc.

News & Analysis

crm and montgomery research inc. - All News and Analysis

• Salient Zeroes in on Price and Margin for Performance

  BNET - 2005-09-13

  Salient Corp. offers integrated Business Intelligence BI applications for operations. Through 20 years of technology investments and development, Salient has created a BI platform that provides analytics and reporting capabilities and integrates directly into enterprise resource planning, supply chain management and customer relationship management systems. Ventana Research believes solutions like...

  Tags: Montgomery Research Inc., Performance, CRM, Pricing, Business Intelligence, Tools & Techniques, Enterprise Software, Performance Management, Databases, Marketing, Software, Data Management, Management, Human Resources, Workforce Management

• Innovation Management Market

  BNET - 2004-06-15

  The innovation management technology market looks a lot like the CRM marketplace a decade ago, a lot of silo applications with no clear market leader that is ripe for a shake-up. In the CRM market an upstart Siebel was allowed to grow and dominate the space before ERP vendors began...

  Tags: Montgomery Research Inc., CRM, Enterprise Resource Planning (ERP), Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Software, Marketing, Management

• Measuring the Return on Investment of CRM

  BNET - 2003-01-01

  Measuring ROI for your CRM initiative is a necessary but difficult task. It requires a systematic approach that includes a holistic assessment of anticipated benefits and costs in order to develop a complete and accurate analysis. Careful, close management of the initiative from planning and price/performance to progress tracking is...

  Tags: Montgomery Research Inc., ROI, CRM, Roi/Tco, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Finance, Managerial Accounting, Marketing, Software

• How to Develop a CRM Roadmap

  BNET - 2001-08-13

  Achieving success in developing intimate and enduring relationships with customers begins with a holistic consideration of a company's functions and abilities that affect its consumer's objectives. Developing a CRM Roadmap, therefore, is a continuous process and not just a one-time exercise, because customers' needs and preferences change constantly. The correct...

  Tags: Montgomery Research Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Marketing, Software, Management

• The Next Frontier

  BNET - 2001-06-15

  It has been found out that many companies have found a way to create better, faster, cheaper – and infinitely more effective – marketing campaigns. Intense global competition, emerging technology, incredible reservoirs of data, and service, and a growing corporate emphasis on Customer Relationship Management CRM have given corporations the...

  Tags: Montgomery Research Inc., CRM Software, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Marketing Research, Software, Marketing

• The Need for a Multi-Vendor Strategy in Achieving Outstanding CRM

  BNET - 2001-06-15

  This article is about CRM that requires a multivendor strategy. Enterprises will rely on vendors in four separate classes; applications, connectivity middleware, channel infrastructure, and external services providers. No business will be safe from new competitors that offer better responsiveness, a lower-cost infrastructure and new, Web-enabled business models. Prioritize new...

  Tags: Strategy, Montgomery Research Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• Winning the War for Customers in Today's Utility Industry

  BNET - 2001-06-15

  Customer relationships in the utility industry have dramatically evolved, aligning with other players in other key industries. It involves implementing CRM solutions at scale, across very large customer databases. This challenge means effectively implementing changes that impact millions of customers, and thousands of customer service agents and field employees. This...

  Tags: Advertising & Promotion, CRM, Customer Relationship Management (CRM), Enterprise Software, Management, Marketing, Montgomery Research Inc., Software, Strategy

• Marketing Leadership in the Planning and Implementation of CRM

  BNET - 2001-06-15

  As companies struggle to implement CRM systems, they must draw on the strength of marketing leadership to advance the process. This paper discusses the urgent need for marketing leadership in the planning and implementation of CRM systems. Current CRM implementation literature most often cites an "undefined team" to lead the...

  Tags: Montgomery Research Inc., Team, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Marketing Research, Team Management, Enterprise Software, Software, Marketing, Management

• Applix Recognized in a New eBusiness Research Study For Web-based Customer Relationship Management

  - 2000-03-23

  Business/Technology Editors WESTBORO, Mass.--BUSINESS WIRE--March 23, 2000 Applix Web-based iCRM Solution Profiled in Andersen Consulting and Montgomery Research Inc. Study Applix, Inc. (NASDAQ:APLX), a leader in eBusiness solutions, announced today its selection as a leading authority in Web-based CRM by Andersen Consulting and Montgomery Research, Inc....

  Tags: Andersen Consulting, Applix Inc., Company, CRM, e-business, E-business/E-commerce, INTERNET, Montgomery Research Inc., SOFTWARE, Web

• Groundbreaking Book and Website Provide Guide for Driving Customer-Oriented Growth

  - 2000-03-22

  Business & Technology Editors NEW YORK--BUSINESS WIRE--March 22, 2000 Andersen Consulting and Other Leading Authorities in CRM Field Examine the Changing Nature of Customer Relationships in the E-economy Andersen Consulting and Montgomery Research , Inc. have joined forces to publish a groundbreaking book and website that...

  Tags: Andersen Consulting, CRM, e-business, MARKETING, Montgomery Research Inc., SOFTWARE