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26 Resources for

crm system

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Enhanced Usability and Reporting From Salesforce Improves Performance at ETS
ETS, a provider of customized education solutions, outgrew its existing Onyx CRM system when the sales team grew from 4 reps to 70. ETS's pipeline reporting accuracy was hit-or-miss due to inconsistent use of the existing CRM system. Although the company's back-end ERP system was PeopleSoft, ETS selected Salesforce SFA...
Tags: Customer relationship management (CRM), Sales force management, Enterprise software, Enterprise resource planning (ERP), Salesforce.com Inc., CRM, CRM system, SFA, sales team, ERP system, on-demand, ERP, sales, performance
Case studies
Consider Contact Centric Vs. Account Centric When Evaluating CRM Systems
There are two basic paradigms for CRM systems: Contact centric or Account Centric. In Contact Centric systems, the primary organization is around independent contacts. In Account Centric systems, there are two levels to the basic organization: a company or account layer to which multiple contacts can be related. Account centric...
Tags: Customer relationship management (CRM), Enterprise software, CRM system, CRM
White papers
Symbol Technologies Optimizes Its CRM System With Enterprisewide Salesforce Implementation
Symbol Technologies, a leading global provider of full-service, integrated enterprise mobility solutions with 5,000+ employees worldwide, required a CRM solution that would reduce administrative time, cut costs, and provide greater control over its sales operations. Symbol selected salesforce.com for its superior on-demand architecture, deep functionality and robust set of configuration...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, Sales force management, Salesforce.com Inc., Symbol Technologies Inc., CRM, CRM system, CRM solution, on-demand, sales
Case studies
Managing Sales Leads With a CRM System
In the sales industry, work flow-automation technologies are some of the most important timesaving strategies for salespeople and managers. Customer Relationship Management CRM applications, for example, have changed the way sales leads are managed. With a CRM system, sales leads generated through telemarketing, response cards, trade shows, Web forms and...
Tags: Sales strategy, Sales force management, Customer relationship management (CRM), Advertising & Promotion, Enterprise software, AllBusiness.com, CRM system, CRM, sales, Web Forms, telemarketing, database, strategy, Web
White papers
Fixing CRM (Pt. 3): NO DATA ENTRY!
Fixing CRM (Pt. 3): NO DATA ENTRY!Making CRM work for the rep...I am not convinced that CRM Vendors think sales people are stupid. Maybe my opinion is too biased because I started my career as a sales rep and now am part of a company that adds value to...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM, CRM system, Pt. 3, Fixing CRM, data entry, rep
Discussion threads 2008-03-20
Five Signs Your CRM System is Failing.
Five Signs Your CRM System is Failing."Five Signs" - Not Just CRMThese five, well articulated warning signs are equally true for any other enterprise system. If you have to shoehorn your organization into it, force people to use it, discover inaccuracies, and have availability issues with ERP, email, group...
Tags: Customer relationship management (CRM), Enterprise software, Advertising & Promotion, Sales strategy, Sales force management, CRM system, CRM, sales
Discussion threads 2008-02-16
Five Signs Your CRM System is Failing.
There are five red flags that signal when a CRM system is more bother than it's worth. If your CRM system has two or more of these flags, your sales team is in big trouble: RED FLAG #1: Management must force people...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, Geoffrey James, CRM, CRM system, Red Flag Software
Blog posts 2008-02-15
Managing Key Accounts without Allowing Them to Manage You
80% of a typical business’s income comes from just 20% of its customers. So does it make sense to dedicate time and resources to keeping that 20% satisfied? Absolutely! But satisfied may not be enough. You also need to ask yourself, “How can we better serve the needs of our...
Tags: Channel management, BNET Editorial, supplier, account management, supervisor, strategy, small business, income, CRM, knowledge, team, job
Articles 2007-10-16
Getting The Most From Your Existing CRM System
For many companies, the first Customer Relationship Management CRM system they purchase serves as a accepting stone way for them to gradually implement a customer relationship management strategy and familiarize themselves with the technology. It also allows them to assess the benefits of customer relationship management, as well as its...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM system, CRM, business intelligence, strategy, benefit, performance
White papers 2007-01-01
The ABCs of Choosing a CRM System
CRM is a valuable tool, but can be complicated to choose and implement. Is there a secret to choosing and implementing a CRM system for your business? The reality is that choosing a CRM system doesn't have to be a complicated process. There is a way of finding the right...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM system, CRM, contact management, CRM solution, tool, software
White papers 2007-02-05
Coping with Bad CRM
Coping with Bad CRMInsightfulGeoffrey,Insightful tips. I must admit that I was not impressed with the "5 Reasons" post. This post/article at least has a more pragmatic approach to some of the issues and does not come off as whiney. Good advice.How dare you say that. ;-)I agreed with you on...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM, CRM system
Discussion threads 2007-03-20
Using Your CRM System In Marketing Campaigns
Check all the papers from this site and check print preview again wait for more time.
Tags: Customer relationship management (CRM), Enterprise software, CRM system, CRM, marketing
White papers 2007-01-01
Connecting CRM Systems for Better Customer Service
Many companies don't pass leads and case histories across the boundaries of departments and businesses and therefore miss opportunities to make sales or resolve customers' problems. Customer relationship management systems record customer preferences and histories but are often isolated in one part of a company. By strategically linking discrete CRM...
Tags: Customer relationship management (CRM), Sales strategy, Enterprise software, McKinsey & Co., CRM system, CRM, barrier, sales
White papers 2006-08-15
Why Naked CRM Systems Don't Work: Maximize CRM Value With an Interactive Sales Portal
The three strategic challenge scenarios presented in this paper demonstrate how an interactive sales portal can dress a CRM system for successful user adoption. The benefits of high user adoption through an interactive sales portal include maximizing lead generation, building a real-time database with actionable information, and expanding expertise through...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, Sales strategy, CRM system, CRM, knowledge, data entry, sales, portal, collaboration, database, benefit
White papers 2006-08-01
Influential Aspects of Relevance for a CRM System in a B2B Environment
Customer Relationship Management CRM can lead to greater profits. However even as many as 55% of all CRM projects do not produce results. This research tries to help increase success rates. For the research question a part of the USIT model by Schuring and Spil has been used. The model...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM, CRM system, B2B
White papers 2005-06-08
Customer Relationship Management System
CRM Customer Relationship Management is generally viewed in two dimensions. The first dimension is the level of tactical activities of the marketing department targetting customers. The second dimension of CRM lies at the operational level of daily interaction with clients. Both dimensions are equally important and influence each other in...
Tags: Advertising & Promotion, Customer relationship management (CRM), Enterprise software, CRM, data capture, CRM system, performance, marketing, mobile
White papers 2005-05-02
Critical CRM Decisions: Choosing Your CRM Systems Integration Specialist
Compared to the challenges of preparing one's own organisation for a CRM evolution, one could be forgiven for thinking that making a selection from the 500+ CRM Systems Integration Specialists would be easy. Unfortunately it is not. Even if one already has a tool set chosen, one will still be...
Tags: CRM System, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
White papers 2005-04-04
Customer Relationship Management Can Work For You, But Does It?
Some studies reported that only 30% of Customer Relationship Management CRM implementations were successful. That is an extremely low satisfaction rate and points to the fact that installing a CRM system does not necessarily result in success. Ensuring a good match between the company's needs and the software's capabilities is...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, Technology Marketing Corp., CRM system, CRM, benefit, ROI, software
White papers 2004-12-10
Why Is It time To Move From Data Based CRM Systems
Currently CRM systems play an important part in sales practice, providing the ability to share customer information across the enterprise and enabling marketing and sales analysis. This article examines the drivers that will enforce change to the way CRM is used and gives his take on the systems that will...
Tags: Customer relationship management (CRM), Advertising & Promotion, Sales strategy, Enterprise software, CRM, CRM system, customer information, sales, marketing
White papers 2004-10-01
Process- & Target-Based CRM System Choice: Avoiding the Pitfalls
The 2003 fiscal year analysis showed that a large portion of the CRM market is still very volatile due to various co-operations and M&A activities between corporations. Despite the continuing market consolidation, it still remains a challenge for companies to choose the optimal CRM system from an infinite number of...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM, CRM system, CRM solution, M&A, business process, analysis
White papers 2004-07-01
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