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- Fax Integration With Salesforce at Raven Industries
- A NASDAQ-traded company recently named to Fortune's Small Business 100 list, Raven Industries provides manufacturing services to several diverse markets. Seeking to streamline operations and reduce the IT resources required to support sales processes, the company decided to implement Salesforce, a leading CRM solution delivered on-demand, via a web browser....
- Case studies
- Medisys Manages Sales Pipeline Across The Enterprise
- Medisys Health Group has grown from a regional provider of health services to the largest preventative healthcare company in Canada, delivering its solutions to corporations, government agencies and insurance companies across the country. To stay on its growth path, however, Medisys needed an innovative solution to improve the way it...
- Case studies 2007-01-01
- CRM Today Case Study: Landslide Technologies
- Production Access's key product is a software suite named Operations Center. Operations Center is an enterprise solution for drilling and production operations that covers drilling & wellwork, production, profit and loss, and more. Working out in the field and in the office, they interact with prospects in a variety of...
- Case studies 2007-07-01
- Web Self-service: Giving Customers What They Want
- When properly implemented and maintained, Web self-service can fulfill the promise of improving customer satisfaction and lowering costs. By focusing on quickly and efficiently meeting the customer's needs with in the self service environment, companies build customer loyalty and establish a pattern of giving their customers what they want, when...
- White papers
- Where Is the "C" in CRM?
- In the past, companies focused on products and services to create market differentiation. However, as products become more commoditized, their differentiation becomes less important to the customer than the overall experience. Here's where the challenge comes in. Customers and partners bring to the selection and purchase process a unique set...
- White papers
- Unlocking the Value of Your Customer Satisfaction Surveys
- In contemporary times business environment companies cannot afford to lose a single profitable customer. By effectively leveraging results from a customer satisfaction survey an organization can respond to their customer's needs in ways that increase revenue as well as improve customer and employee, satisfaction and loyalty. Many companies perform customer...
- White papers
- Web Enabled Customer Relationship Management: Today's Reality - Tomorrow's Vision
- This paper offers a look at Customer Relationship Management CRM in its present state and where it is going based on the migration of current applications to the Internet, and the next generation of web-based tools. While there changes in technology open new opportunities for visionary companies, there are distinct...
- White papers
- Walk, Don't Run Toward Real Time Marketing
- Every business trend gets started as the result of an individual company or group of companies successfully developing a solution to a core business issue. The "Gotcha" in many of these trends is that at some point, they stop being a trend that each subsequent company evaluates on its merits...
- White papers
- A Negative ROI on CRM - Are You Kidding?
- The common reason companies don't believe CRM can be profitable is that they don't know how to measure the true value of a CRM project or campaign. In her CRM consulting practice, tbe author regularly conducts ROI analyses for her clients. This work includes reviewing previous CRM audits, which has...
- White papers
- Thinking CRM: How You Can Use Customer Relationship Management to Grow Your Business
- The No. 1 way to retain customers is by listening to their needs and finding a way to exceed their expectations. It is tempting to over-complicate the process of listening to customers in a midsized or large enterprise. But there are simple and cost-effective steps that any company can take...
- White papers
- Interactivity: Crucial Pillar of CRM Strategy
- The IDIC (Identify, Differentiate, Interact, Customize) concept became famous within the CRM community. Some declared that its simplicity was misleading; others argued that it made a simple idea seem overly complex. But most disciples of CRM conceded that IDIC was a handy template for designing practical customer relationship management programs....
- White papers
- The 3 Biggest CRM Mistakes
- Making CRM successful is both an art and a science. In many cases, it also involves risk taking and gambling. Quite often, companies are unaware as to why their CRM has either worked or failed. What one does know, though, is that there are 3 HUGE mistakes every CRM implementer...
- White papers
- The Sales Effectiveness Challenge - Are We Solving the Right Problem?
- Significant improvements in customer relationships can and are being accomplished. But before a person starts to seriously consider implementing any CRM solution, be it people process, or technology related, the person should invest the time to thoroughly understand the organization's specific challenges and get a solution that fits the person...
- White papers
- Stripping Down CRM to Pint-Size Simplicity
- Over the past decade, companies have spent untold millions on the promise of CRM that a single, shared view of the customer drives visibility into field operations and deeper customer relationships generating higher lifetime value. Yet acceptance of CRM systems by the front-line in the field - the sales reps...
- White papers
- Automating Your Sales Processes and CRM Strategies
- There's a lot of talk about using technology to automate a company's sales force and to help the business strategy for managing customer relationships, or what is commonly known as Customer Relationship Management, or CRM. No doubt, technology can help any business become more efficient and effective. Purchasing technology alone...
- White papers
- SalesTactix CRM SFA
- The key to understanding the make up of pipeline or funnel information is defining and explaining how it works to one's team. Through the aid of CRM technology, one can view reams of data suggesting who will buy what and when, but one seemingly have little ability to validate the...
- White papers
- SFA Case Study: Lead Assignment Automation and Marketing Campaign Tracking
- An electronics manufacturer has 200 sales representatives on four continents supporting distributors, architects, designers, engineers, and retail outlets selling directly to consumers. Via e-mail, these representatives receive leads from reader service cards in various publications, trade show booths, fulfillment houses, and service bureaus that provide data on building projects in...
- Case studies 2004-11-01
- Intelligence Sells
- In an increasingly competitive business environment, maintaining margins and increasing turnover becomes more difficult each year. Front-line sales executives have ultimate responsibility for bringing in more revenue - the buck stops with them. CRM solutions promise increased sales through Sales Force Automation SFA. This is essentially the bit of CRM...
- White papers 2004-09-01
Additional Resources
- Experience Business Success: Invest in Microsoft CRM Today
- Most modern organizations today understand the value of an integrated view of a company's customers at all touch points throughout the lifecycle of the relationship. Most organizations also recognize the value of taking advantage of new technologies designed to help organizations meet new levels of profitability through more efficient processes...
- White papers 2005-08-01
- Onyx Software Receives 2004 CRM Excellence Award from Customer Inter@ction Solutions Magazine; Onyx Receives Top Honors for Helping Clients Experience CRM Success
- BELLEVUE, Wash. -- OnyxR Software Corporation (Nasdaq:ONXS), a worldwide leader in successful customer relationship management CRM, today announced that Technology Marketing Corporation (TMCTM)'s Customer Inter@ction SolutionsR magazine (www.cismag.com) has named Onyx Enterprise CRM as a recipient of a CRM Excellence Award for 2004. Customer Inter@ction SolutionsR has been the premier...
- Research articles 2004-06-16
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