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- What's Wrong With Change Management?
- Change management was a significant leap forward and a noble attempt to improve the way we change organizations. But it has failed to achieve real benefits. Change management has both cultural and structural flaws. These flaws have produced negative consequences like increased cynicism, resistance and reinforcement of a top-down management....
- White papers 2000-11-09
- A Change in Progress
- Senior management needed a big win with their Field-Enterprise CRM Web implementation. There could be no repeat past performances. This large financial services company had a history of rolling out field level technology with no impact or real business results. This technology implementation would achieve productivity and effectiveness goals while...
- Case studies 2002-05-23
- Sales Doesn't Work
- For decades, the selling practices have been based on selling a product rather than helping buyers decide how to buy. Sales has been seller- and product-based. But buyers buy using their own intricate and unique buying processes that sellers have had no way to understand. Sellers' jobs have changed and...
- White papers 2003-06-17
- Sales Is From Venus, Marketing Is From Mars
- Like it or not, marketing and sales departments are stuck with each other. Relationships are not just for customers. Knowing how to build and maintain successful interdepartmental relationships—such as between sales and marketing—is critical to overall corporate success. Successful companies have clearly defined their target markets and aligned their sales...
- White papers 2002-07-11
Additional Resources
- CRMGuru.com Honors SPSS for Best Marketing Automation Solution
- CHICAGO -- SPSS Inc. (NASDAQ:SPSS) has been honored by CRMGuru.com as the most customer-centric solution provider in the marketing automation category. The company was one of seven CRM solution providers tapped for CRMGuru Summit Awards for CRM Solution Excellence, based on a year-long study of CRM solution providers.
- Research articles 2005-06-29
- CRMGuru.com Honors Onyx for CRM Excellence
- BELLEVUE, Wash. -- OnyxR Software Corporation (Nasdaq:ONXS) today announced it was honored with a CRMGuru Summit Award for CRM Solution Excellence. The company was one of seven CRM solution providers tapped for the prestigious CRMGuru Summit Awards, based on a year-long study of CRM solution providers.
- Research articles 2005-06-29
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