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- Put Your Customers to Work
- Don't just sell to them—learn from them! Crowdsourcing is the new way to turn your most passionate customers into a powerful talent resource.Crowdsourcing is the practice of tapping members of the general public to perform important business tasks such as research, product development, and marketing. With the advent of Web-based...
- Articles 2008-02-19
- Crowdsourcing: From Ancient Babylon to Wikipedia
- Jimmy Wales, founder of Wikipedia, talks to the San Francisco Chronicle today to discuss of his company's relocation from Florida to the Bay Area. He uses the interview as an occasion to complain about the term crowdsourcing. (If you're unfamiliar with the idea, our BNET Briefing defines it: "the basic...
- Blog posts 2007-11-30
- James Murdoch and Willy Wonka On Crowdsourcing
- In case you missed it, the Financial Times had a great column on James Murdoch, CEO of British Sky Broadcasting and son of Rupert Murdoch, and how he used a type of one-on-one crowdsourcing last month. Murdoch invited groups of British Sky Broadcasting customers to his office...
- Blog posts 2007-04-19
- How to Get Your Customers to Solve Problems for You
- Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing. Decide If You Really Care What Your Customers Think GOAL: Engage in a true dialog with your customers, or don't bother at all. ...
- Articles 2007-03-07
- What Is Crowdsourcing?
- Despite the jargony name, crowdsourcing is a very real and important business idea. The basic idea is to tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider. ...
- Articles 2007-03-07
- The New Human Resource
- Companies like P&G, Chipotle, O'Reilly, and Threadless are using the wisdom of crowds to solve old problems in innovative ways. Procter & Gamble: Consumer products manufacturer Crowdsourcing Task: Research & Development During a 2002 Procter &...
- Articles 2007-03-07
- For Boeing, It Takes a Village to Build a New Airplane
- America's top aerospace firm tapped the wisdom of its global suppliers to design the new 787 Dreamliner. Preparing a model of the 787 Dreamliner for a wind-tunnel test. Boeing enlisted 100 of its suppliers to help design the plane. ...
- Articles 2007-03-08
- How to Get Your Customers to Solve Problems for You
- How to Get Your Customers to Solve Problems for YouCustomer involvement in consulting businessesThis is a great article and I could relate crowdsourcing to my company very well if I had a cool product. I would like some ideas on how to do something similar for a consulting...
- Discussion threads 2007-02-08
- The New Human Resource
- The New Human ResourceCrowdsourcingIt is inspiring to read about crowdsourcing. The examples given were excellent. Cheap solutions to presing problems can be gained through this process. But I think managers must be open and who has the enterprenurial sprit could only can do this.Bhadra Arachchigeoriginal?The generic idea behind the solutions...
- Discussion threads 2007-02-08
- What Is Crowdsourcing?
- Despite the jargony name, crowdsouring is a very real and important business idea.
- Articles 2007-02-01
- What Is Crowdsourcing?
- What Is Crowdsourcing?I thought it was something else!:)) I thought it was an advertising term; one where a sales agent goes out in a crowd and shouts out his agenda!!Thanks for insight!!!CrowdSourcingIts like a Double edged sword. If you throw it open it can run a mess and get you...
- Discussion threads 2007-02-01
- Yahoo Taps the Wisdom of the Many
- In this week’s feature, “Put Your Customer to Work,” BNET contributor Jen Alsever gives us the lowdown on "crowdsourcing," a technique that involves tapping members of the general public to complete business tasks such as research or marketing. As fate would have it, on Tuesday Yahoo added another resource to...
- Blog posts 2007-01-31
- Crowdsourcing startup uTest raises USD5m
- Massachusetts-based crowdsourcing startup uTest has raised USD5m in a Series B round led by Longworth Venture Partners and Egan-Managed Capital that included existing investors Mesco and the Massachusetts Technology Development Corp. mTest previously raised USD500,000 in Series A funding from...
- Articles 2008-12-02
- Crowdsourcing And Its Impact On New Product Development
- Crowdsourcing has clearly arrived and is here to stay. Corporate executives should seek to explore ways to leverage an untapped treasure trove of knowledge from all available sources: outside subject matter experts, employees, customers, consumers, and even the general public, and not only for new product and service development, but...
- White papers 2008-03-16
- SAP Should Give Microsoft Crowdsourcing Ideas
- Microsoft Windows 7 was made with customer inputs in mind, but didn't involve outsiders nearly enough compared to competitors in the market. by Michael Hickins
- Blog posts 2009-10-23
- Investors Bearish on Future of NYT
- Every Sunday morning, for many years, one of the very first things that I, and millions of other people, do, is to open the front door and pick up The New Your Times. Ever since the newspaper created its national edition, and offered home delivery here, a continent away from...
- Blog posts 2009-02-10
- Top Business Books for 2008
- Stefan Stern rounds up the best business books for 2008. Only a few on Stern's list tally with BNET's own top reading list so far -- they are in bold. When Markets Collide: Investment Strategies for the Age of Global Change, by Mohamed El-Erian...
- Blog posts 2008-12-02
- The Coming of "Crowdsourcing"
- Using "not invented here" as a pejorative is a relatively new phenomenon in business, which has a long tradition of drawing ideas from customers, interested third-parties and even out-and-out outsiders. The latest reminder of this tradition is Jeff Howe's book "Crowdsourcing." The book, spurred by a Wired...
- Blog posts 2008-09-03
- Crowdsourcing: Leverage the Power of Many | Useful Commute Podcast
- “Crowdsourcing†has become a popular buzz word to describe the power of many people to accomplish things that were once done by a select few -- mainly through the Internet. The term was first coined by Jeff Howe in a Wired magazine article in June 2006 and is the subject...
- Blog posts 2008-09-01
- Illustrated Magazines Could Be Print's Comeback Kids
- (Note: This is a post submitted by BNET member Karen Steen. To submit your own post, click here.) When U.S. News and World Report announced it was switching to a biweekly schedule, BNET analyst David Weir made a bold suggestion: Freed of the pressure to produce...
- Blog posts 2008-07-11
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