Resources

2 Resources for

csr-washing

CSR-Washing is the New Greenwashing: CSR-Washing is the New GreenwashingRE: CSR-Washing is the New GreenwashingCSR - Customer Service Representative - oops wrong industry Banking. Whenever I hear or read "Green" in an advertisement I apply more than a "grain of salt" when attempting to ferret out the accuracy or efficacy of the message...; Tags: CSR-Washing, New Greenwashing, root cause; Discussion threads 2008-08-19
CSR-Washing is the New Greenwashing: Greenwashing. It's such a catchy piece of shorthand. Greenwashing, for those of you who haven't heard, describes a marketing communications activity that companies engage in when they want to be perceived as ecologically sustainable, even when they're not. Greenwashing, as the BNET Business Dictionary notes, could amount...; Tags: Whole Foods, CSR-Washing, Corporate Social Responsibility, Sales Strategy, Web 2.0, Business Ethics, Marketing Research, Gender And Diversity, Corporate Law, Sales Force Management, Leadership, Management, Sales, Internet, Marketing, Human Resources, Business Operations, Michael Mattis; Blog posts 2008-08-18