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- Aligning Brand Equity To Drive Business Value
- Most companies today, focus on the brand's personality elements and key associations for comparative purposes. The less tangible elements provide comparative measurements to track the progress of variety of brand-building efforts. It is important to know the market value of a brand, but it is equally important to know the...
- White papers 2003-01-01
- Pulling the Hidden Lever - How Hotel Brands Help Tackle Business Issues
- Brands are not only reflections of business strategy, but also key levers to assist executives in achieving articulated business objectives. One approach for improving the visibility and fundamental importance of brand building with executives is by tying business challenges and/or desired strategic outcomes to brand related efforts. This article provides...
- White papers 2003-09-04
Additional Resources
- Sun and ATG strengthen relationship with strategic global alliance; Proven success with more than 650 customers, including John HancockFunds, Hilton Hotels and Cummins Inc. validate strength of the Sun and ATG relationship.
- M2 PRESSWIRE-19 April 2001-Sun Microsystems: Sun and ATG strengthen relationship with strategic global alliance; Proven success with more than 650 customers, including John HancockFunds, Hilton Hotels and Cummins Inc. validate strength of the Sun and ATG relationship C1994-2001 M2 COMMUNICATIONS LTD ...
- Research articles 2001-04-19
- Wayne State University
- Wayne State University presented Corporate Leadership Awards to Lin Cummins, senior vice president of communications for ArvinMeritor Inc. in Troy, and Walter Douglas, president and majority shareholder of Avis Ford in Southfield. Cummins received the 21st Century Award and Douglas received the Corporate Citizen Award.
- Research articles 2002-09-01
- 2010 Dodge Ram HD 2500/3500 Test Drive: Heavy Hauling Diesel Power
- The SpecsThough the 2010 Ram HD looks new from the outside, much of the big truck's foundation and powertrains remain the same. In fact, the frame and steering boxes and ratios are all carryover. Underhood, powertrain choices are unchanged, with the base engine the gas 5.7-liter Hemi V8 producing 380...
- News items 2009-10-26
- StreetInsider.com Updates Its Stock Rumor List
- StreetInsider.com www.streetinsider.com updates its list of companies which rumors have been reported for week ending 12/02/01.Companies that had rumors reported from 11/26/01 to 12/02/01: Aspect Communications Brocade Communications Caterpillar, Inc. Comverse Technology, Inc. Cummins, Inc. Discovery Partners Dynegy, Inc. Education Management Enron Corp....
- Research articles 1970-01-01
- Numbered, from cradle to grave.
- Aug 21, 2001 The Age ABIX via COMTEX -- The Australian Communications Authority ACA will spend $A300,000 to advertise mobile telephone number portability. A campaign by Cummins & Partners has already commenced to publicise to consumers that they will soon be able to change...
- Research articles 2001-08-20
- KANSAS STATE UNIVERSITY: K-State Air Force ROTC Cadets earn honors.
- M2 PRESSWIRE-19 May 1999-KANSAS STATE UNIVERSITY: K- State Air Force ROTC Cadets earn honors C1994-99 M2 COMMUNICATIONS LTD RDATE:190599 Manhattan -- More than 35 cadets in Kansas State University's Air Force ROTC program earned honors at recent awards ceremonies for the ...
- Research articles 1999-05-19
- Building machinery necessary after hurricane disasters: NYIL, DE, KMTUY, CAT, CMI.
- M2 PRESSWIRE-15 September 2004-InvestSource Inc.: Building machinery necessary after hurricane disasters: NYIL, DE, KMTUY, CAT, CMIC1994-2004 M2 COMMUNICATIONS LTD RDATE:09152004 Stocks in the News: New York International Log & Lumber Company (OTC: NYIL), Deere and Company (NYSE: DE), Komatsu Limited (OTC:...
- Research articles 2004-09-15
- FreightQuest, Inc - contract with Canadian National Railway Co - Brief Article
- FreightQuest, Inc., a wholly-owned subsidiary of Cummins Engine Co. Inc., received an order from Canadian National for an automated real-timeta communications system.
- Research articles 2000-09-01
- Chrysler prepares to lay out future under Fiat
- There is a flurry of activity behind closed doors in Auburn Hills as Chrysler Group LLC reinvents itself. While the restructuring is occurring largely out of view, the automaker's long-range plan is expected to soon be made public. There are promises that Chrysler will be more open and transparent than...
- News items 2009-08-24
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