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- Citrix Online says, 'GoTo ... my DRTV': David Baeza, who leads media strategy and customer acquisition for the company's consumer and small biz applications, credits direct response for booming sales.
- "We have approached brand-building as branded DR," says David Baeza, area vice president, customer acquisition for Santa Barbara, Calif.-based Citrix Online, the online division of Fort Lauderdale, Fla.-based Citrix Systems Inc. "At ti "We have approached brand-building as branded DR," says David Baeza, area vice...
- Research articles 2006-12-01
- Netflix, Inc. Q3 2009 Earnings Call Transcript
- Question-and-Answer SessionDeborah Crawford Thanks, Barry. The first question is from Christa Quarles at Thomas Weisel Partners. She is asking for an update on epic, is there still a possibility to strike a content arrangement? Reed Hastings It’s Reed. We are talking to a really broad range of content providers...
- Earnings calls 2009-10-22
- The Impact Of Acquisition Channels On Customer Equity
- From the executive summary: ‘Customer Equity CE is a powerful new paradigm to evaluate the firm's value and to optimally allocate marketing resources. The paper explores the relationship between customer acquisition and CE. The methodologies to categorize customer acquisition channels to make them meaningful to managers and academics are examined...
- White papers 2003-08-01
- Loyalty and Competitive Advantage: Breakthrough Work in the Area of Customer Loyalty
- Customer loyalty has become an even more strategic imperative for firms. As the economy shifts and revenues begin to decline, customer retention is an absolute imperative for companies. Customer acquisition is expensive. Declining revenues almost always translate into shrinking budgets and companies are not in the position to mount sizeable...
- White papers 2005-05-18
- Full Transcript of eLong’s 3Q05 Conference Call — Q&A (LONG)
- Earnings Call ExcerptHere’s the entire text of the Q&A from eLong’s (ticker: LONG) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-22
- Stamps.com Inc. Q2 2009 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Kevin Liu from B. Riley & Co. Kevin Liu - B. Riley & Co. I have a couple of questions on the churn. First, if we exclude some of these customers that were acquired...
- Earnings calls 2009-07-30
Additional Resources
- Customer Acquisition Network Holdings Sells Options Media
- NEW YORK -- Customer Acquisition Network Holdings, Inc. (OTCBB: CACN) or "CACN" announced today that it has sold Options Acquisition Sub, Inc. ("Options") to a newly formed public company, Options Media Group Holdings, Inc. ("Holdings") for $4 million. Under the terms of the agreement, Customer Acquisition Network Holdings, Inc. will...
- Research articles 2008-06-26
- Sales Process: The Key To Customer Acquisition Management
- It has been observed that companies often focus on retaining existing customers. Experts suggest that it is important to retain the existing customers but it is also important to create new customers. The process of building good customer relationship calls for devising effective Customer Acquisition Management CAM strategy. However, for...
- White papers 2003-01-01
- 8e6 Technologies Completes 2005 with Record Growth, Strong Customer Acquisition, Global Expansion and Continued Technology Innovation; Company Exceeds 4 Million Licenses and Renews 95 Percent of Customers
- ORANGE, Calif. -- 8e6 Technologies, a security company dedicated to Internet filtering and reporting, today announced record growth in 2005 marked by substantial increases over 2004, a striking 95 percent customer renewal rate, strong new customer acquisition, the opening of two offices in China and the release of new hardware...
- Research articles 2006-02-22
- BB&T and M&I Are Ranked One and Two When it Comes to Branch Employee Customer Acquisition Skills
- Informa Research Services' 2008 National Mystery Shopping Survey Shows the Industry Performing Well in Customer Courtesy, but Lagging When Identifying Customer Needs CALABASAS, Calif. -- Informa Research Services, Inc., announced results today from their 2008 National Mystery Shopping Survey. According to this national study, BB&T and M&I are ranked...
- Research articles 2009-01-07
- CipherTrust Completes 12th Consecutive Cash-Positive Quarter Marked by Strong Revenue Growth, New Customer Acquisition and Continued Technology Innovation; Company Passes 4,000 Deployment Mark and Achieves 99-Percent Maintenance Renewal Rate
- ATLANTA -- CipherTrust, Inc., the global market leader in messaging security, today announced a record second quarter, marked by the Company's 12th consecutive quarter of positive cash flow, strong sales and revenue growth, new customer acquisition, customer renewals and continued product innovation and leadership. In addition, CipherTrustR continued its tradition...
- Research articles 2005-09-02
- Proflowers Achieves Over 50% Revenue Growth for Mother's Day Season; Customer Acquisition and Increased Customer Retention Fuel Sales
- Business Editors SAN DIEGO--BUSINESS WIRE--May 22, 2002 Proflowers, Inc., the largest direct-from-the-grower flower company in the U.S., today announced Mother's Day revenue jumped 51.2% to $15.5 million for the period of May 4 to May 11, compared with the same period last year. Key factors that drove...
- Research articles 2002-05-22
- Donnelley Marketing Launches ``SalesGenie Pro™''; A New Powerful B2B Customer Acquisition and Retention Tool
- WOODCLIFF LAKE, N..J -- Donnelley Marketing, an infoUSAR company (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases and sales leads, today announced the launch of SalesGenie ProTM, a fully-supported, turn-key application for new customer acquisition for Fortune 1000 Companies. SalesGenie ProTM is an Internet-based, integrated marketing solution....
- Research articles 2006-06-20
- Customer Acquisition Network Holdings Redeems $2.75 Million of Notes, Improving Capital Structure
- NEW YORK -- Customer Acquisition Network Holdings, Inc. (OTCBB: CACN) announced today that it has redeemed approximately $2.75 million in 8% senior secured promissory notes (the "Notes"), leaving approximately $1.77 million outstanding under the Notes. The redemption, which came from the proceeds received from the sale of approximately 69% of...
- Research articles 2008-06-26
- Real Estate Confronts Customer Acquisition
- To succeed in the new world of real estate, real estate professionals must continuously seek new strategies, new methods, new products and new services that still achieve the same goals. Throughout recorded history, the golden rule of customer acquisition has not changed: Treat others the way you want to be...
- White papers 2004-01-01
- InfoCellular, Inc. Announces the Integration of Its Leading Customer Acquisition Product With Oracle Financials as Part of the Cooperative Applications Initiative Program
- MARLBOROUGH, Mass.--BUSINESS WIRE--Sept. 17, 1998-- InfoCellular, Inc. today announced the integration of its customer acquisition product InfoCellTM ConVerge with Oracle FinancialsR under Oracle's Cooperative Applications InitiativeSM.
- Research articles 1998-09-17
- ONSALE Deploys Proprietary Tracking Tool to Evaluate Customer Acquisition Costs; `Thumbprinting' Lets ONSALE Measure Advertising Effectiveness
- MENLO PARK, Calif.--BUSINESS WIRE--Dec. 29, 1998--ONSALE, Inc. (Nasdaq:ONSL), a leading Internet real-time retailer, today announced the development of a new proprietary reporting tool, thumbprinting, that enables the company to analyze the effectiveness of its online advertising buys in terms of customer acquisition cost and profitability.
- Research articles 1998-12-29
- Origin Data Selects Silverpop Transact Email to Support Customer Acquisition Programs
- ATLANTA -- Interactive marketing services company Origin Data has selected Silverpop's new Transact email product to power automated response email messaging for clients' customer acquisition programs.
- Research articles 2007-01-22
- U.S. Bank Selects Acxiom® To Support Customer Acquisition Initiatives
- Acxiom partners with banking leader to optimize customer acquisition efforts
- Research articles 2008-06-09
- Touch Clarity Announces Appointment of Jeffrey Clayton to Vice President of Regional Sales; Digital Advertising Veteran and Former Vice President of Sales at DoubleClick to Oversee Customer Acquisition and Retention
- BOSTON & LONDON -- Touch Clarity, a leading provider of on-site behavioral targeting solutions for enterprise web channels, today announced that Jeffrey Clayton, digital advertising industry veteran and former vice president of sales at DoubleClick North America, has joined Touch Clarity as vice president of regional sales. In this newly...
- Research articles 2006-06-29
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