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	<title><![CDATA[customer acquisition Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to customer acquisition]]></description>
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		<title><![CDATA[Netflix, Inc. Q3 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-355766.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionDeborah Crawford Thanks, Barry. The first question is from Christa Quarles at Thomas Weisel Partners. She is asking for an update on epic, is there still a possibility to strike a content arrangement? Reed Hastings It&#8217;s Reed. We are talking to a really broad range of content providers...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 22 Oct 2009 20:01:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/netflix+inc..html"><![CDATA[NetFlix Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+acquisition.html"><![CDATA[Customer Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/reed+hastings.html"><![CDATA[Reed Hastings]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/game+players.html"><![CDATA[Game Players]]></category>
		<category domain="http://resources.bnet.com/topic/video+on+demand+%2528vod%2529.html"><![CDATA[Video On Demand (VoD)]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+windows+ce.html"><![CDATA[Microsoft Windows CE]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NFLX</category>
		<category domain="tickers">NFLX</category>
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		<title><![CDATA[Stamps.com Inc. Q2 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-326916.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Operator Instructions Your first question comes from Kevin Liu from B. Riley & Co.   Kevin Liu - B. Riley & Co.   I have a couple of questions on the churn.  First, if we exclude some of these customers that were acquired...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 30 Jul 2009 17:48:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+acquisition.html"><![CDATA[Customer Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/stamps.com.html"><![CDATA[Stamps.com]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">STMP</category>
		<category domain="tickers">STMP</category>
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	<item>
		<title><![CDATA[Citrix Online says, 'GoTo ... my DRTV': David Baeza, who leads media strategy and customer acquisition for the company's consumer and small biz applications, credits direct response for booming sales.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200612/ai_n18882555]]></link>
		<description><![CDATA["We have approached brand-building as branded DR," says  David Baeza, area vice president, customer acquisition for Santa  Barbara, Calif.-based Citrix Online, the online division of Fort  Lauderdale, Fla.-based Citrix Systems Inc. "At ti  "We have approached brand-building as branded DR," says  David Baeza, area vice...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/citrix+systems+inc..html"><![CDATA[Citrix Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+acquisition.html"><![CDATA[customer acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CTXS</category>
		<category domain="tickers">CTXS</category>
	</item>
	<item>
		<title><![CDATA[Full Transcript of eLong&#8217;s 3Q05 Conference Call &#8212; Q&A (LONG)]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-236143.html]]></link>
		<description><![CDATA[ Earnings Call ExcerptHere&#8217;s the entire text of the Q&A from eLong&#8217;s (ticker: LONG) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we&#8217;ll incorporate your corrections. And please note: this...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 22 Nov 2005 14:16:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/customer+acquisition.html"><![CDATA[Customer Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/transcript.html"><![CDATA[Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/ray+time.html"><![CDATA[Ray Time]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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	<item>
		<title><![CDATA[Loyalty and Competitive Advantage: Breakthrough Work in the Area of Customer Loyalty]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=153279]]></link>
		<description><![CDATA[Customer loyalty has become an even more strategic imperative for firms. As the economy shifts and revenues begin to decline, customer retention is an absolute imperative for companies. Customer acquisition is expensive. Declining revenues almost always translate into shrinking budgets and companies are not in the position to mount sizeable...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 18 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/customer+acquisition.html"><![CDATA[Customer Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/imperative.html"><![CDATA[Imperative]]></category>
		<category domain="http://resources.bnet.com/topic/abt+associates.html"><![CDATA[Abt Associates]]></category>
		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
	</item>
	<item>
		<title><![CDATA[The Impact Of Acquisition Channels On Customer Equity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=87953]]></link>
		<description><![CDATA[From the executive summary: ‘Customer Equity CE is a powerful new paradigm to evaluate the firm's value and to optimally allocate marketing resources. The paper explores the relationship between customer acquisition and CE. The methodologies to categorize customer acquisition channels to make them meaningful to managers and academics are examined...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel.html"><![CDATA[Channel]]></category>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/customer+acquisition.html"><![CDATA[Customer Acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/equity.html"><![CDATA[Equity]]></category>
		<category domain="http://resources.bnet.com/topic/iese+school+of+business.html"><![CDATA[IESE School Of Business]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
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