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- Enterprise Process Automation: Leveraging Critical Business And Customer Assets
- The customer database is now recognized as one of a company's most precious resources. Organizations profit from personalizing communication based on information drawn from databases. Effective enterprise-level process management systems must be capable of receiving data or already composed documents, then channelling the information to output devices, such as printing...
- Tools & templates 2005-04-12
Additional Resources
- Fiserv Introduces FraudGuard Digital Signature Verification — DSV — Service that Analyzes Check Signatures Against a Customer Database to Detect Check Fraud
- BROOKFIELD, Wis. -- Fiserv, Inc. (Nasdaq:FISV) has introduced an outsourced service that digitally analyzes check signatures and compares them against a customer database to detect check fraud.
- Research articles 2005-02-08
- SAS Institute Oy provides Sonera with customer database solution
- NORDIC BUSINESS REPORT-4 April 2003-SAS Institute Oy provides Sonera with customer database solutionC1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com
- Research articles 2003-04-04
- The Database and the Big Deal
- "If you want a good story, call Bob and Beth of Travelworld in Brisbane," they all said. I was telephoning a variety of cruise line sales managers to learn more about the cruise end of the travel industry for a presentation. Wanting to add a good story to my keynote,...
- Blog posts 2008-03-03
- Sears Canada shapes database. (database marketing)
- Sears Canada has begun developing a customer database to help it improve its marketing capabilities and obtain a company-wide perspective on its core customers. The database has information on 10 million customers and so far, Sears Canada has used it to dSears Canada has begun developing a customer database to...
- Research articles 1995-11-27
- Interacting With the Customer - CRM Platform for Optimum Customer Care at Volkswagen
- Volkswagen AG, with its headquarters in Wolfsburg, Germany, is one of the world's leading automobile manufacturers and the largest car maker in Europe. Some years ago, a strategy for a common uniform platform for CRM was formulated in the VW Group. The 'Customer database KuBa' project was born. The idea...
- Case studies 2005-02-01
- Bergdorf Goodman deepens database capabilities. (customers database)(Brief Article)
- NEW YORK -- Bergdorf Goodman will be able to capture data on the purchasing history of customers using all types of credit and charge cards in addition to Bergdorf's branded card through a new database marketing system. With the implementation of the new system, expected...
- Research articles 1998-02-18
- New South Federal Savings Bank and Online Division UmbrellaBank.com Selects Integrative Logic For Customer Database Analytics and Relationship Marketing
- ATLANTA -- Atlanta-based Integrative Logic, a full-service, integrated database marketing service provider, has been selected to provide database development, customer analytics and strategic marketing services for New South Federal Savings Bank, a national lending institution for residential construction and mortgage, automobile, and manufactured housing loans, and its internet banking division,...
- Research articles 2008-01-22
- Protecting Your Most Valuable Asset.(third-party use of customer databases is controversial)(Brief Article)
- IS YOUR COMPANY'S customer database still a marketable asset? If a firm adheres to a voluntary policy of privacy protection for people who visit its Web site, does that policy become a contract enforceable by third parties? The Federal Trade Commis IS YOUR COMPANY'S...
- Research articles 2000-09-01
- Measuring and Growing Customer Lifetime Value
- Customer lifetime value CLV is a way of measuring how much your customers are worth to your business over the time they buy your products and services. A well-run CLV program can help you identify which customers are worth your greatest attention – and can help you make the most...
- Articles 2007-02-28
- 12 Laws Of Customer Loyalty
- To effectively implement a sound customer loyalty strategy, data from all customer touch points must be combined into a centralized customer database. Without it, the firm is greatly handicapped in its efforts to serve the customer. This enables the marketer to efficiently comprehend the subtle changes in the tastes and...
- White papers 2004-05-11
- Case Study: Customer Loyalty
- A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as customers moved balances to non-proprietary cards with lower interest rates. Management asked McKinsey for assistance in developing a new, more customer-focused approach that would boost...
- Case studies
- Donnelley Marketing and Yesmail Chosen by HCI Direct, Inc. to Build Customer Database
- WOODCLIFF LAKE, N.J. -- Donnelley Marketing and Yesmail, subsidiaries of infoUSAR (NASDAQ:IUSA), are proud to announce that they have been selected by HCI Direct, Inc. to build and host its new marketing database. HCI Direct will utilize Donnelley Marketing's MarketZoneR Platinum platform. MarketZoneR Platinum is a fully managed and hosted...
- Research articles 2006-02-23
- Transforming Customer Service
- The client Prudential plc had numerous call centers spread across diverse locations in UK, with each call center dedicated to handle customer enquiries related to a single product line. This meant that customers had separate numbers for each of their products and the call centre consultant had to sometimes transfer...
- Case studies
- Barnes & Noble Selects Accenture and Initiate Systems to Implement Master Data Management Software to Improve Customer Service
- NEW YORK -- Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, has selected Accenture (NYSE: ACN) and Initiate Systems to develop a new customer database. The new system will be designed to improve customer recognition at all interaction points.
- Research articles 2007-11-01
- Major Cincinnati-Based Bank Looks to HyperParallel for Customer Relationship Marketing Solution
- SAN FRANCISCO--BUSINESS WIRE--July 8, 1998--HyperParallel, a leader in technology and data mining solutions, announced today that it has been selected by Cincinnati-based Provident Bank, one of the nation's top financial institutions to Beta Test their version 2.1//Discovery suite of solution tools to initiate best practices for customer relationship marketing. ...
- Research articles 1998-07-08
- Major Cincinnati-Based Bank Looks to HyperParallel for Customer Relationship Marketing Solution
- SAN FRANCISCO--BUSINESS WIRE--July 8, 1998--HyperParallel, a leader in technology and data mining solutions, announced today that it has been selected by Cincinnati-based Provident Bank, one of the nation's top financial institutions to Beta Test their version 2.1//Discovery suite of solution tools to initiate best practices for customer relationship marketing.HyperParallel will...
- Research articles 1998-07-08
- Customer Knowlogy automates promo
- PALMDALE, Calif. -- Customer Knowlogy Inc., a supplier of customer/database solutions for the hospitality industry, has automated Chart House's proprietary Aloha Club -- its frequent diner program. The 65-unit Chart House previously had kept track of member transactions with handwritten vouchers.
- Research articles 2002-11-01
- Servright Acquires Data Business Systems' Contract Database
- Alexandria, Va. Steve Ridenhour, CEO of ServRight, the leading North American vendor-independent technical services provider, has announced the company has completed the purchase of the service contract customer database of Data Business Systems DBS, a Birmingham, Alabama-based dealer and service provider of document finishing equipment. Under the...
- Research articles 2009-04-01
- Customer Database Piracy Common In Russia
- Don't look for the pirating of Russian mobile operator Mobile Telesystems' database of information on its five million customers to threaten the carrier's growth, and don't look for the event to lead to a tightening of Russia's information privacy laws. Corporate databases as well as comprehensive files on customers of...
- Research articles 2003-01-27
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