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- ADVISORY/ NuEdge Systems and Sears Canada to Present at NCDM; Session Offers Strategies for Optimizing Customer Information
- Business/Technology Editors
- Research articles 2001-07-30
- Mellon's tech strategy and idea lab.(Janey A. Place is executive vice-president of e-commerce strategy for Mellon Financial)(Brief Article)(Interview)
- Janey A. Place is executive vice-president of e-commerce strategy for Mellon Financial. She is responsible for Mellon's eCommerce strategy, customer information management, and is co-CEO of MellonLab. Prior to her time at Mellon, Ms. Place's extensiv Janey A. Place is executive vice-president of e-commerce strategy ...
- Research articles 2000-11-01
- Managing Customers For Value
- The energy retail business thrives on efficient customer interactions. Customers are the lifelines of the energy retail business. They want efficient service, better products, and good offers from energy retailers. In such scenario, it becomes imperative for the energy retailer to keep a track of the Customer Lifetime Value CLV...
- White papers 2004-03-11
Additional Resources
- Implementing a Personalization Strategy on Your Web Site
- To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer information and making personalized offers based on that data. To do this, you'll...
- Articles 2007-04-20
- Building a 360-degree View of the Customer
- Customers typically interact with many different departments or contacts in a company. To build the most effective and profitable relationship with a customer, it's essential for everyone in a company to have access to the full 360-degree view of customer transactions. Putting all customer details, purchases, contacts, inquiries, and service...
- Articles 2007-10-30
- Challenges of a Customer-Centric Business Strategy
- Companies are beginning to understand that retaining customers over the long term is key to profitability. While much has been written on the values of such customer-centric or relationship marketing efforts, less attention has been given to its implementation - especially the key role that the information technology IT organization...
- White papers 2002-03-01
- Taking CRM beyond the MCIF.(customer relationship management, marketing customer information file)(Brief article)
- Maryland's Provident Bank doesn't have to be top ten in scope to put a sophisticated retail delivery strategy in place. It may not be a behemoth, but its ambition is showing. The $6.4 billion assets institution has taken significant steps to organize its back...
- Research articles 2007-01-01
- A Strategy for Meeting Financial Regulatory Compliance
- Financial institutions have had to face an increasing number of federal and state regulations that require a formalized process for managing and auditing information that is core to their business operations. The paper highlights that companies can achieve successful compliance audits by following a program focused on regulatory requirements. This...
- White papers
- Implementing a CRM Strategy
- "Customer Relationship Management is nothing new. In fact, it's been the foundation of business since the first barter ages ago. What is new are the strategies, technologies and applications that enable better management of customers, customer information and the business as a whole. " ...
- White papers 2001-01-01
- Converting Human Capital Information Into Strategy
- In the eyes of a CFO or CEO, the Human Resource Department is a "cost center". Its role largely relegated to maintaining personnel files, enrolling employees in healthcare plans, maintaining corporate policy, ensuring legal compliance and assisting with the entry/exit process. Responsible industry consultants, and those in the halls of...
- White papers 2002-10-04
- Above All® Composite Application Strategy Selected by Hilton Grand Vacations Company; Integrated Solution to Improve End-to-End Lead Management Process and Enhance Marketing and Sales Effectiveness
- REDWOOD SHORES, Calif. -- Above AllR Software, a provider of award-winning business integration software, today announced that Hilton Grand Vacations Company HGVC, a wholly owned subsidiary of Hilton Hotels Corporation (NYSE:HLT), has selected the Above All Composite Application PlatformTM. HGVC is using the Above All solution to implement a composite...
- Research articles 2006-09-06
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Marketing Shouldn't Always Drive Customer Strategy
- Customer strategy lies - or should lie - at the heart of customer relationship management. Marketing is uniquely positioned with regard to developing customer strategy. It is often the area linked to all the elements needed to develop customer strategy. These include external market information, such as competitive intelligence, data...
- White papers
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Planning and Implementing an E-commerce Strategy
- E-commerce essentially means selling products and services online—but it's not as simple as it may sound. E-commerce requires a sophisticated content management system and a strategy that combines many separate elements. To begin with, e-commerce demands dedicated purchase, payment, and support systems along with customer relationship management procedures. A quality...
- Articles 2007-10-25
- The Seven Habits of Customer Champions
- The Seven Habits of Customer ChampionsDevelop a Voice of the Customer StrategyAs an organization with focus on quality care for your customers, an important question to ask yourself: is there a process for hearing what the customer has to say about your organization and product. If you...
- Discussion threads 2008-04-18
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Implementing a Marketing Strategy
- Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses don't have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the...
- Articles 2007-06-26
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