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- Article discusses about some of the fundamental information one needs to collects, to guide the strategic market planning process: customer intelligence, competitive intelligence, and market intelligence. Marketers use the intelligence as insight into the
- White papers 2003-01-01
- Financial Intelligence For Strategic Planning
- Strategic marketing planning process calls for using fundamental information, which includes customer intelligence, competitive intelligence, and market intelligence. The aforesaid factors influence marketing strategies and help in boosting sales. Experts suggest that a new form of information viz. financial intelligence can also add a disciplined approach to marketing campaign development....
- White papers 2003-12-02
- Hong Kong Mobile Giant CSL Keen on SAS customer intelligence to Drive Actions
- CSL, a leading mobile multimedia services provider in Hong Kong, has strong brands and market preference as the key edge over its competitors. The company wanted to increase profitability in a saturated market. SAS provided CSL with a comprehensive business intelligence solution. SAS Customer Intelligence helped CSL to predict customer...
- Case studies
- Optimizing Enterprise Performance Through customer intelligence
- Profitability defines business success. And every customer one interacts with influences the ability to succeed. A self-sufficient, high-value customer can increase the profitability while a less valuable, high-maintenance customer can become a financial burden. In order for the organization to be successful, one must implement the right Customer Relationship Management...
- White papers 2003-06-01
- BI: A Competitive Advantage
- The competitive game is changing for retail. As the industry continues to consolidate, retailers have begun to realize that using technology to better understand customer buying behavior, to drive sales and profitability, and to reduce operational costs is a necessity for long-term survival. This article shows how the retailers, in...
- White papers 2004-10-01
- Multi-Enterprise Collaborative Enterprise Resource Planning And Decision Support Systems
- Enterprise Resource Planning (ERP) and Decision Support Systems (DSS) have independently evolved and prospered in the marketplace as well as in academia. More recently, ERP and related systems such as Customer Relationship Management (CRM) and Supply Chain Management (SCM) are incorporating decision support tools and technologies. These include Business Intelligence,...
- White papers 2003-12-08
- Sales Analytics for Sales Productivity
- Revenues are down. Profitability has suffered. New customer acquisitions may have slowed to a trickle, and customer retention is in a downward spiral. But not everything is down in a so-called down economy. Pressure is up on sales managers to buck the trend and increase sales productivity. At the same...
- White papers 2003-11-01
- What, Really, is Retention Marketing ?
- While customer retention and its goals haven't changed, the entire customer retention business is busy reinventing itself from what it was just a few short years ago. Whether new technologies drove new thinking or vice versa, it's hard to say. But one thing is for sure, what retention is –is...
- White papers 2003-01-01
- CRM Analytics for Automotive From IBM
- Automotive CRM analytics solutions from IBM provide advanced tools and techniques to help a person gain valuable customer intelligence. The person can use this information to create targeted messages and answer the wants and needs of his or her automobile customers. This will help increase sales, improve customer service, manage...
- White papers
- Best Intentions: A Business Model for the Economy
- The emerging business model for the electronic economy is being driven by a shift in power from the seller to the buyer, who will increasingly demand products and services linked to a specific life goal. This article describes and discusses a model that would enable cross-industry providers to increase their...
- White papers 2001-01-04
- Advanced Marketing Automation for Telecommunications: Maximizing Campaign Returns Through customer intelligence
- The secret to consistently beating both profitability goals and competitors in the telecommunications industry may sound simple - just understand the customers better and faster than anyone else, and then target them more effectively than anyone else. This white paper presents a solution to these challenges by discussing the evolution...
- White papers 2002-04-19
- Advanced Marketing Automation for Banking: Maximizing Campaign Returns Through customer intelligence
- The secret to consistently beating both profitability goals and competitors in the banking industry may sound simple ù just understand the customers better and faster than anyone else, and then target them more effectively than anyone else. This white paper presents a solution to these challenges by discussing the evolution...
- White papers 2002-04-19
- Should You Up Your Marketing During a Recession?
- If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, "Turning adversity into advantage: Does proactive marketing during a recession pay off?" I...
- Blog posts 2008-02-06
- Building a 360-degree View of the Customer
- Customers typically interact with many different departments or contacts in a company. To build the most effective and profitable relationship with a customer, it's essential for everyone in a company to have access to the full 360-degree view of customer transactions. Putting all customer details, purchases, contacts, inquiries, and service...
- Articles 2007-10-30
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