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	<title><![CDATA[customer loyalty Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/customer+loyalty.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to customer loyalty]]></description>
	<s:counts start="0" returned="11" found="11" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Three Ways to Boost Customer Loyalty]]></title>
		<link><![CDATA[http://blogs.bnet.com/customer-service/?p=483]]></link>
		<description><![CDATA[The ability to fall back on a loyal and dependable customer base has undoubtedly helped many businesses weather the economic storm, but how do you go about establishing and then maintaining the loyalty of your customers?  The legendaryÂ US business guru and public speaker, Jeffrey GitomerÂ said: "Customer satisfaction is worthless,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 02:31:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+service.html"><![CDATA[Customer Service]]></category>
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		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
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	<item>
		<title><![CDATA[The Ultimate Question: How to Measure & Build Customer Loyalty]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=963453]]></link>
		<description><![CDATA["Companies that achieve long-term profitable growth have Net Promoter Scores NPS two times higher than the average company."  —Bain and Company    Businesses around the world are beginning to recognize the impact of customer loyalty on profitable growth. Yet, despite the central role that service and support...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Fri, 17 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
	</item>
	<item>
		<title><![CDATA[Franklin Covey Co. F2Q09 (Qtr End 2/28/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14031_23-287322.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator Thank you very much sir. Operator Instructions Your first question comes from Hamed Khorsand. Hamed Khorsand  Hi. Just a couple questions here. One is that where are you seeing the strength coming from your bookings that you&#8217;re seeing the month over month increases? Robert A....]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 09 Apr 2009 19:26:09 -0700</pubDate>
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		<title><![CDATA[Putting the Service-Profit Chain to Work]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13237_23-210145.html]]></link>
		<description><![CDATA[              What drives growth and profitability in a service business? Highly satisfied customers. And to keep those customers profitable, you need to manage all the aspects of your operation that affect customer satisfaction--what the authors call the...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 18 Jul 2008 10:07:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/thomas+o.+jones.html"><![CDATA[Thomas O. Jones]]></category>
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		<title><![CDATA[Improving Customer Loyalty]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-95578.html]]></link>
		<description><![CDATA[Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention.  What You...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 10 Oct 2007 12:29:50 -0700</pubDate>
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		<title><![CDATA[Marketing Masters: How High Performance Businesses Are Using Effective Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1181131]]></link>
		<description><![CDATA[Mastering specific marketing and customer management functions provides a basis for market leadership. Customer loyalty is the foundation of the four key drivers of profitable, organic growth - acquiring new customers, retaining existing customers, selling more to all customers, and establishing a premium for one's brand. Marketing has a strong...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 13 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/high-performance.html"><![CDATA[High-performance]]></category>
		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
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	<item>
		<title><![CDATA[Loyalty and Competitive Advantage: Breakthrough Work in the Area of Customer Loyalty]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=153279]]></link>
		<description><![CDATA[Customer loyalty has become an even more strategic imperative for firms. As the economy shifts and revenues begin to decline, customer retention is an absolute imperative for companies. Customer acquisition is expensive. Declining revenues almost always translate into shrinking budgets and companies are not in the position to mount sizeable...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 18 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[Acquisition]]></category>
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		<category domain="http://resources.bnet.com/topic/imperative.html"><![CDATA[Imperative]]></category>
		<category domain="http://resources.bnet.com/topic/abt+associates.html"><![CDATA[Abt Associates]]></category>
		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
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	</item>
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		<title><![CDATA[On Building Relationship with Customers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=70293]]></link>
		<description><![CDATA[This webcast talks about how to train salespeople to put their best foot forward, how important it is for salespeople to develop a relationship with customers. Personal trait must be considered in the process of selling. Creating the personal traits or relationships between the salesman and the customers creates the...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 04 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Individualized Marketing Strengthens Customer Loyalty and Increases Sales Potential]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242238]]></link>
		<description><![CDATA[According to a study by Mercer International Management Consultants, the automotive industry lags behind other industries when it comes to customer loyalty. Improved customer loyalty could help car makers to increase sales in their dealerships and in branded accessories business. Saab is well known as a car maker with innovative...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Customer Loyalty is Underwater]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63430]]></link>
		<description><![CDATA[CRM was not likely to create its promised unbreakable, deep customer relationships, no matter how technologically advanced the software. In essence, CRM customers require a radically new mind set, rather than just new software. The real problems with CRM lie deep below the technology glitches. E-tailers may not only have...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+retail+company.html"><![CDATA[Online Retail Company]]></category>
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	</item>
	<item>
		<title><![CDATA[Ten Suggestions to Build Customer Loyalty]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=259698]]></link>
		<description><![CDATA[The key to a successful business is maintaining a steady customer base. After all, successful businesses typically see 80 percent of their business coming from 20 percent of their customers. Too many businesses neglect this loyal customer base and chase new customers instead. Since it costs significantly more money to...]]></description>
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