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- Selling Luxury in a Recession
- How brands from Starbucks to Mercedes-Benz are surviving in a down economy.These are the worst of times to be marketing a luxury brand. Your customers have lost jobs, defaulted on mortgages, watched their nest eggs shrink, or simply heard too much about all of the above. They're downsizing and simplifying...
- Articles 2009-07-20
Additional Resources
- Ticket to the right relationship.(customer relations management)(Column)
- A number of truths are becoming clear in the area of customer relations management. For instance, not every product sale adds value to a relationship. Furthermore, the majority of the contributing factors to a relationship have nothing to do with a product getting sold. recognizing customer value is the right...
- Research articles 1999-05-01
- Siebel intros eMedia 7. (In Brief).(customer relationship management software)(Brief Article)
- Customer-relations management CRM is an issue for cable operators and satellite providers, but many have relied on homegrown computer systems to help answer customer billing questions and other service issues. CRM software provider Siebel i Customer-relations management CRM...
- Research articles 2002-03-25
- Kodak Names Jeffrey Hayzlett Chief Marketing Officer for Graphic Communications Group; Industry veteran brings 24 years of marketing, sales, customer relations experience
- ROCHESTER, N.Y. -- Eastman Kodak Company has named Jeffrey Hayzlett chief marketing officer and vice president for its Graphic Communications Group GCG. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience in the graphic communications industry.
- Research articles 2006-04-24
- Motorola China Boosts Customer Relations Management Efficiency with GoldMine® from FrontRange Solutions
- DUBLIN, Calif. & BEIJING -- FrontRange Solutions, a global leader in worldwide Customer Relationship Management CRM solutions, with help from its local partner 95Teleweb, the leading customer services provider in China, announced today that the Government and Enterprise Mobility Solution Section of Motorola China is using its GoldMineR CRM solution.
- Research articles 2006-02-10
- The ROI of CRM; Realistic, measurable goals and a customer-centric culture change are the keys to overcoming the obstacles many marketers have found on the path to CRM enlightenment.(return on investment, customer relations management)(Brief Article)(Stat
- Businesses spent $3.9 billion on customer relationship management software in 2000, and are on track to spend $10.4 billion in 2001, according to New York-based consultancy eMarketer Inc. And eMarketer's global CRM spending statistics show only a fraction of the total investment, as some analysts estimate...
- Research articles 2001-06-11
- Draft Eyes Customer Relations Management Business in Thailand.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Aug. 19--Draft, one of world's leading integrated marketing and customer relationship management CRM specialists, has established a foothold in Thailand to tap the growing CRM business opportunities in the country. The Chicago-based...
- Research articles 2003-08-19
- WallStreet Electronica Is In Business to Deliver the Best Customer Service, Not the Funniest TV Spots
- Business Editors/Technology Writers MIAMI--BUSINESS WIRE--June 13, 2000 It seems that the fortunes online brokerages spend on "goofy advertising" could be better spent on improving their customer service. After all, no matter how much is spent on ads, there is only one thing that gains long-term customer loyalty -...
- Research articles 2000-06-13
- Heineken Espana S.A.: Customer Relationship Management Contributes To High Performance
- Heineken Spain is a leading company in the Spanish market and is continuously challenged by strong competitors and changing market conditions in the hotel, restaurant and catering market. The company has always regarded service as a clear differentiator for customers and operated an extensive sales, distribution and technical network focused...
- Case studies 2009-08-11
- Epiphany and Capgemini Enhance Customer Relations for O2 Ireland; Partnership Delivers Increased Campaign Results across Multiple Touchpoints
- SAN MATEO, Calif. -- Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management CRM solutions for consumer-oriented businesses, today announced that O2 Ireland, a leading mobile communications provider in Ireland, has successfully deployed EpiphanyR Advisor solutions in its call center and several retail stores, with support from Capgemini, one...
- Research articles 2005-05-11
- CRM Provides Significant Competitive Advantages, Andersen Study Finds.(customer relationship management, Andersen Consulting report)
- To STAY AHEAD in today's highly competitive marketplace, chemical companies constantly strive to identify new areas in which focused efforts can achieve significant profit increases. Improving performance in selected customer relationship managemen To STAY AHEAD in today's highly competitive marketplace, chemical companies constantly...
- Research articles 1999-12-20
- CRM!...because the customer's always right!
- Jan 21, 2003 (My Business - ABIX via COMTEX) Customer relations management CRM involves using technology to manage client data and/or information systems. CRM aims to produce a clearer picture of individual customers and their needs, thereby enhancing customer service levels and revenues. MAUS...
- Research articles 2003-01-21
- Big Apple Circus Selects AudienceView for CRM: Ticketing, Fundraising and Audience Relations
- NEW YORK & TORONTO -- The Big Apple Circus, www.bigapplecircus.org, is pleased to announce that it has chosen AudienceView for all ticketing, customer relations management CRM, and fundraising efforts. For the Big Apple Circus, AudienceView provides an integrated solution that greatly enhances our ability to provide our audiences and membership...
- Research articles 2008-02-05
- SAS acquires CRM technology. (In Brief).(customer relations management)(Brief Article)
- SAS, a CRM solutions provider, has acquired technology from Verbind, a provider of real-time behavioral tracking and event-triggering technology, which will enhance SAS Interaction Management, a solution that enables companies to respond to changin SAS, a CRM solutions provider, has acquired technology from ...
- Research articles 2002-11-25
- Tech no panacea to boost customer relations: Heavy spending aside, IT solutions elusive.
- Whether it's cross-selling, upselling or hand-holding, most financial services companies share a conviction that nurturing existing customers is the most profitable thing to do in this market. To manage those relationships, many financial services companies are counting on new information-based technology....
- Research articles 2002-03-11
- Saratoga Systems' Avenue Software Selected to Automate Global Customer Relations for Manufacturing Leader Plantronics
- SAN JOSE, Calif.--BUSINESS WIRE--May 17, 1999-- Plantronics Forecasts Rapid ROI, Enhanced Client Interactions and Improved International Communications Saratoga Systems Inc., a supplier of enterprise customer relationship management CRM software today announced that Plantronics Inc.(NYSE:PLT), a leading manufacturer of communication headsets, has selected Saratoga Systems to provide its...
- Research articles 1999-05-17
- Intraware SubscribeNet Selected as Codie Award Finalist: Best Customer Relations Management Product; Prestigious Award Honors Excellence of Solution Offerings
- Business Editors/High-Tech Writers ORINDA, Calif.--BUSINESS WIRE--Dec. 12, 2001 Intraware, Inc. (Nasdaq:ITRA), a leading provider of Electronic Software Delivery and Management ESDM Solutions today announced that its flagship SubscribeNetR ESDM solution has been selected as a finalist in the 17th Annual Software & Information Industry SIIA Association Codie Awards....
- Research articles 2001-12-12
- Computer software.(PRODUCT GUIDE)(Directory)(Table)
- 1 Computer Software Building Information Modeling CAD/Design Customer Relations Management Document Management Estimating Financial Management Jobsite Management Land Development Management Reporting Marketing Presentation Project Managem 1 Computer Software Building Information...
- Research articles 2006-04-15
- How to Use Web 2.0 Inside Your Company
- Today the business world is undergoing a significant transformation thanks to a set of technologies collectively known as "Web 2.0." Although it's tempting to dismiss Web 2.0 as Silicon Valley hype, that would be a mistake. Start Small and Simply Goal: Identify a Web...
- Articles 2007-05-15
- Strategic Sales Management
- Sale is an important activity in an organization. An effective sales process is responsible for nurturing and cultivation of strong customer relations. This, in turn, helps in building customer loyalty with time. Strategic sales management involves effective and efficient handling of systems and processes towards successful sales. It involves careful...
- Presentations 2003-01-01
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