Information Today Inc.

News & Analysis

customer relationship management (crm) and information today inc. - All News and Analysis

• Making The Right Call

  BNET - 2004-08-01

  From the executive summary: ‘Call center outsourcing has grown from the channel of choice for high-volume telemarketers to big business. Some consider its value proposition too powerful to ignore, others consider the resource too politically and emotionally controversial to handle. The political uproar can make it difficult for companies trying...

  Tags: Call-center, Information Today Inc., Call Centers, Customer Relationship Management (CRM), Outsourcing, It Operations, Enterprise Software, Software, Business Operations, Outsourcing & Subcontracting

• Systems Implementation: How CRM Is Different

  BNET - 2003-12-08

  The article lists some critical success factors, such as obtaining executive level buy-in and active support for the project, using metrics to establish baseline performance and desired postproject activity levels, incorporating users into the project team, regularly communicating status and issues up and down the project-team chain of command, and...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• Driven By Service: Contact Centers Are No Longer For Basic Problem Resolution Or Order-Taking

  BNET - 2003-12-01

  Contact centers are no longer for basic problem resolution or order-taking. Organizations are now using them to lead major strategic initiatives. In fact, so compelling is the argument for smart call center investments that large companies are ratcheting up their customer care initiatives, despite heavy pricing pressures and revenue declines....

  Tags: Problem Resolution, Information Today Inc., Contact Center, Call Centers, Customer Relationship Management (CRM), It Operations, Enterprise Software, Software

• One Company, Two CRM Strategies

  BNET - 2003-11-01

  This article represents case of the Schwan Food Company which believes that there is more than one way to satisfy a customer. The company has distinct customer groups, each with their own buying patterns and preferences. Thus, eschewing one monolithic CRM program the frozen food company has created distinct CRM...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• The Top 10 Misconceptions About CRM Revealed

  BNET - 2003-10-20

  Too often, field automation projects are known for their dramatic impact, either positive or negative. But the process of implementing a CRM program often goes wrong because of hurried projects that are implemented simply for technology sake with unrealistic project timelines and poorly documented goals. Adding to the risk of...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• Creating CRM-Based Budgeting And Forecasting Models

  BNET - 2003-07-09

  From the executive summary: ‘Key to creating a successful Customer Relationship Management CRM model is finding the structure that provides the right balance between complexity, usability, and cost. For example, models with great numbers of fixed elements embedded in their logic are easy to employ; they require fewer user decisions....

  Tags: Budgeting, Information Today Inc., CRM, Forecasting, Sales Force Management, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Sales, Marketing, Software

• Driving Sales

  BNET - 2003-07-01

  Experts suggest that companies ought to improve their customer service efforts to succeed in the global economy. The process involves supporting customers and dealers. Customer service efforts involve focusing on customer interaction center, marketing, lead management, and data quality. Hence, focusing on the needs of customers can enhance the growth...

  Tags: Customer Service, Information Today Inc., Sales, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• Improving Online Customer Relationships

  BNET - 2003-04-28

  Just as the term e-business no longer refers to the simple practice of conducting business on the Internet, the expression e-CRM has evolved from just an online point application to a more comprehensive, ongoing strategy to enhance the end user's overall experience. e-CRM, developed as a complement to a business's...

  Tags: Strategy, Information Today Inc., eCRM, Customer Relationship Management (CRM), Enterprise Software, Software

• The ABCs Of Global CRM

  BNET - 2003-02-01

  From the executive summary: ‘Bringing far-flung offices around the globe together under one Customer Relationship Management CRM system is more crucial today than ever. As CRM grows in popularity in more and more countries, customers in every corner of the world are expecting to be served better, faster, and by...

  Tags: ABC Inc., Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• The New Marketing Imperative

  BNET - 2002-12-23

  To be competitive today, consumer packaged goods CPG manufacturers must come to grips with the profound changes that have occurred in the marketplace. Consumers are more empowered, and have more diverse interests. Today, new technologies and greater access to consumer data are opening up exciting possibilities for CPG companies to...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software