customer relationship management (crm) Resources on BNET
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customer relationship management (crm)

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Building a World Class Sales Machine
Who wouldn't want a world class sales machine? Highly desired and equally elusive, information driven sales and streamlined business processes represent the panacea of Customer Relationship Management. Okay, so what's that mean to your business in a down economy? To learn about the potential and...
Tags: Sales strategy, Customer relationship management (CRM), Advertising & Promotion, BNET, CRM, sales, customer satisfaction, business process, Webcast
Webcasts 2008-04-29
What You Need to Know to Negotiate a Great CRM Software Deal
Small and Midsize Businesses (SMBs) are a growing source of revenue for software vendors of all sizes. Many enterprise software vendors have found that the market for enterprise software has become saturated. At the same time, SMB's have increased their investment in technology to satisfy customer demands, control costs, and...
Tags: SMB/SME, Customer relationship management (CRM), Advertising & Promotion, small and medium business, CRM software, enterprise software, CRM, software
White papers
CRM Software System
CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers. In competitive business environment, a successful CRM software solution cannot be implemented by only installing and integrating CRM software...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, CRM software, CRM, information technology, business process, training, hardware, software
White papers
Microsoft CRM Integration With IBM Lotus Notes Domino - Machinery Dealership Example
Microsoft Business Solutions CRM is very cost efficient solution to automate sales process. It might be surprising, but the authors' see good strata of clients who are willing to deploy and integrate both systems: MS CRM and Lotus Domino. In their opinion these clients are balancing ERP platform risks and...
Tags: Customer relationship management (CRM), Enterprise software, Advertising & Promotion, E-mail servers, Groupware, Microsoft CRM, CRM, CRM solution, IBM Corp., ERP, Microsoft Corp., sales
White papers
The Sales Effectiveness Challenge - Are We Solving the Right Problem?
Significant improvements in customer relationships can and are being accomplished. But before a person starts to seriously consider implementing any CRM solution, be it people process, or technology related, the person should invest the time to thoroughly understand the organization's specific challenges and get a solution that fits the person...
Tags: Customer relationship management (CRM), Enterprise software, CRM solution, CRM, sales
White papers
Distro Turns to CIBER for Help Redesigning Distribution Operations
Distro needed to make better use of its more than 235,000 square feet of warehouse space, improve the accuracy of its highly complex shipping procedures, and improve the productivity of its warehouse. The company also desired to improve customer satisfaction. As part of an overall business process improvement plan, the...
Tags: Vertical industries, Enterprise software, Product marketing, CIBER Inc., warehouse management system, radio frequency, customer satisfaction, transportation, supply chain, customer service, radio, tool
Case studies
Stripping Down CRM to Pint-Size Simplicity
Over the past decade, companies have spent untold millions on the promise of CRM that a single, shared view of the customer drives visibility into field operations and deeper customer relationships generating higher lifetime value. Yet acceptance of CRM systems by the front-line in the field - the sales reps...
Tags: Customer relationship management (CRM), Sales strategy, Advertising & Promotion, Enterprise software, CRM system, CRM, sales representative, data quality, sales, compliance
White papers
Automating Your Sales Processes and CRM Strategies
There's a lot of talk about using technology to automate a company's sales force and to help the business strategy for managing customer relationships, or what is commonly known as Customer Relationship Management, or CRM. No doubt, technology can help any business become more efficient and effective. Purchasing technology alone...
Tags: Sales strategy, Sales force management, Policies and procedures, Advertising & Promotion, Customer relationship management (CRM), accident, CRM, sales, business strategy, sales force
White papers
SalesTactix CRM SFA
The key to understanding the make up of pipeline or funnel information is defining and explaining how it works to one's team. Through the aid of CRM technology, one can view reams of data suggesting who will buy what and when, but one seemingly have little ability to validate the...
Tags: CRM, team, sales
White papers
Symbol Technologies Optimizes Its CRM System With Enterprisewide Salesforce Implementation
Symbol Technologies, a leading global provider of full-service, integrated enterprise mobility solutions with 5,000+ employees worldwide, required a CRM solution that would reduce administrative time, cut costs, and provide greater control over its sales operations. Symbol selected salesforce.com for its superior on-demand architecture, deep functionality and robust set of configuration...
Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, Sales force management, Salesforce.com Inc., Symbol Technologies Inc., CRM, CRM system, CRM solution, on-demand, sales
Case studies
Build a Better Newspaper Marketing Campaign
This article from SAP describes the challenges that the circulation departments of daily newspapers face in trying to rebuild shrinking subscriber bases. Learn about the impact that the FTC's Do Not Call Registry is having on newspapers' ability to identify and capture subscribers, and find out how an integrated customer...
Tags: SAP AG, Do-Not-Call
White papers
Staples: Staples, Inc. Was Experiencing Rapid Growth
Staples, Inc. was experiencing rapid growth, necessitating the enhancement of their Northern New Jersey-based distribution center to service their expansion. The challenge was to locate new distribution premises which fit in with the client's business goals, limiting criteria, and which meet the long term needs of an expanding company focused...
Tags: Staples Inc., customer service, analysis
Case studies
An Eye On Usability-Eye-Tracking Helps Fine-Tune AT&T’s Customer Service Site
This article tells the story of an integration of qualitative and quantitative approaches to Web site usability. Working collaboratively, usability specialists from San Diego-based EyeTracking, Inc. (ETI) and AT&T investigated how two groups of users interacted with AT&T’s Customer Service Home Page. The article is organized in three parts. The...
Tags: Product marketing, Customer relationship management (CRM), AT&T Corp., customer service, Web site, Web
Case studies
Customer Service Reps at Ingenio Handle More Calls, Respond More Quickly With Salesforce
Ingenio, Inc., a leading provider of search and directory monetization services that seamlessly bridge telephony and the Internet, is using supportforce.com to deliver timely, high-quality customer service. Ingenio replaced its incumbent customer service and support software with a customized Supportforce implementation in September 2004. Supportforce gives Ingenio complete flexibility to...
Tags: Product marketing, Customer relationship management (CRM), Salesforce.com Inc., Ingenio, monetization, customer service, telephony, CRM, Internet, software
Case studies
Fax Integration With Salesforce at Raven Industries
A NASDAQ-traded company recently named to Fortune's Small Business 100 list, Raven Industries provides manufacturing services to several diverse markets. Seeking to streamline operations and reduce the IT resources required to support sales processes, the company decided to implement Salesforce, a leading CRM solution delivered on-demand, via a web browser....
Tags: Sales strategy, Sales force management, Customer relationship management (CRM), Salesforce.com Inc., fax, CRM solution, sales, on-demand, CRM, manufacturing, Web browser
Case studies
Mobile CRM - It's Here Now
Nowadays workforce is truly mobile. Most of people now work at the office, from home and on the road. 'On demand access' to critical customer information from anywhere is becoming a 'Must have' facility. Now customers demand CRM access using a remote desktop or laptop accessing data through the Internet...
Tags: Mobile, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Remote Access, Workforce Management, Enterprise Software, Marketing, Software, Human Resources
White papers
Enhanced Usability and Reporting From Salesforce Improves Performance at ETS
ETS, a provider of customized education solutions, outgrew its existing Onyx CRM system when the sales team grew from 4 reps to 70. ETS's pipeline reporting accuracy was hit-or-miss due to inconsistent use of the existing CRM system. Although the company's back-end ERP system was PeopleSoft, ETS selected Salesforce SFA...
Tags: Customer relationship management (CRM), Sales force management, Enterprise software, Enterprise resource planning (ERP), Salesforce.com Inc., CRM, CRM system, SFA, ERP system, on-demand, ERP, performance, sales
Case studies
CRM and Customer Life Cycle
Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. CRM software systems automate many customer-related business tasks. CRM applications are traditionally developed as client-server software which...
Tags: Advertising & Promotion, Customer relationship management (CRM), Enterprise software, CRM, CRM software, client-server, business process, Web, software, information technology, Internet
White papers
GE's Global Media & Communications Group Delivers "Call Center" Expertise
Many leading media and communications companies are taking a closer look at a seemingly routine channel for customer contact - the call center. When the professionals at GE Commercial Finance Global Media & Communications started hearing about this issue and concern from their lending customers, the group sensed an opportunity...
Tags: Call centers, Customer relationship management (CRM), General Electric Co., call-center, customer service
Case studies
The Advantages of Developing Business Requirements for Your Small Business CRM Project
Whether it's a medium size company doing a full-blown CRM or a small business doing a Sales Force Automation project, having a good set of Business Requirements is the single best predictor to success. This paper explains some of the advantages that make having CRM Business Requirements a predictor to...
Tags: Sales force automation (SFA), Customer relationship management (CRM), Advertising & Promotion, Enterprise software, small business, CRM, SFA, sales force, sales
White papers
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