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BNET Business Dictionary
- Customer Relationship Management
- the cultivation of meaningful relationships with actual or potential purchasers of goods or services. Customer relationship management aims to increase an organization's sales by promoting customer satisfaction, and can be...
- Customer Relationship Management definition on BNET »
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- Starbucks: Give Your Customers Free Stuff (For a Price)
- The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues. ...
- Articles 2009-07-20
Additional Resources
- SAP, Degussa Team. (IT in Brief).(Degussa AG will deploy customer relationship management pilot using mySAP Customer Relationship Management )
- SAG AG reports that Degussa AG will deploy a customer relationship management pilot using mySAP Customer Relationship Management mySAP CRM. The implementation of mySAP CRM will be supported by IBM ... SAG AG reports that Degussa AG will deploy a customer relationship management pilot...
- Research articles 2003-03-24
- SAP teams with degussa...and links with Rohm and Haas. (IT in Brief).(SAG AG rsays Degussa AG to deploy customer relationship management pilot using mySAP Customer Relationship Management )(Brief Article)
- SAG AG reports that Degussa AG will deploy a customer relationship management CRM pilot using mySAP Customer Relationship Management mySAP CRM. The implementation of mySAP CRM will be supported by ... SAG AG reports that Degussa AG will deploy a customer relationship management CRM...
- Research articles 2003-03-31
- Enterprise-Wide Customer Relationship Management
- Article enumerates the concept of enterprise-wide customer relationship management which is useful for developing marketing strategies or for strategic formulation. Customer relationship management is a business concept as old as business itself. For a small business servicing less than a thousand or so customers, it is feasible to build and...
- White papers 2000-05-01
- CRM For Beginners - Customer Relationship Management Basics
- In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management CRM is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal...
- White papers 2007-01-01
- First Union tackles CRM with CRMs.(customer relationship management, Customer Relationship Managers)(Statistical Data Included)
- First Union Corporation has embraced the customer relationship management CRM theme, and employs Customer Relationship Managers at many of its 2,300 branches. The CRM philosophy, and the requirements of this position, are discussed.First Union Corporation has embraced the customer relationship management CRM theme, and employs Customer Relationship Managers at many...
- Research articles 1999-10-01
- Customer Relationship Management for a Higher Level of Customer Service
- For businesses large and small, their profitability and success depends upon customer retention, customer relationship enhancements and customer acquisition. This is often known as Customer Relationship Management or CRM. CRM is the managing of all business and interactions with customers. The main purpose of Customer Relationship Management is to allow...
- White papers
- Customer Relationship Management - On Demand
- SAP has expanded its industry-leading mySAP Customer Relationship Management application to include on-demand options. The SAP Customer Relationship Management on-demand solutions are easy-to-use Web-based solutions, which can be hosted and managed by IBM, a leader in managed application services. Together, SAP and IBM are exceptionally well positioned to address the...
- White papers 2006-06-01
- VantagePoint Group, Vancouver, B.C., enters into a strategic agreement with Pivotal Corp., North Vancouver, B.C., a provider of customer relationship management software. (Vendor Moves).(Brief Article)
- VantagePoint Group, Vancouver, B.C., enters into a strategic agreement with Pivotal Corp., North Vancouver, B.C., a provider of customer relationship management software. ... VantagePoint Group, Vancouver, B.C., enters into a strategic agreement with Pivotal Corp., North Vancouver, B.C., a provider of customer relationship...
- Research articles 2001-10-01
- DIGITAL INVESTMENTS DISAPPOINT.(customer profitability tools)(customer relationship management )(enterprise resource planning )(Brief Article)
- * Many senior executives are dissatisfied with the results from investments in systems such as customer relationship management CRM, enterprise resource planning ERP, and customer profitability tools, says a survey by Mercer Management Consulting * Many senior executives are dissatisfied with the results from investments...
- Research articles 2001-07-16
- Andrew Corporation: The mySAP Customer Relationship Management Application Unifies Customer Tracking and Sales Pipelines
- After acquiring eight companies, Andrew Corporation found itself with disparate customer-tracking systems that couldn't communicate with each other and didn't provide a global view of the sales pipeline. This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See...
- Case studies 2006-03-01
- Your Customer, Your Boss: A Lifecycle Perspective On Customer Relationship Management
- The article is about the CRM that is important for business growth. Why the intense focus on customer relationship management, or CRM? The simple reason: profits. Study after study reveals a proven link between how effectively a company interacts with its customers and its financial performance. It is also well...
- White papers 2003-01-01
- Motorola China boosts CRM efficiency with GoldMine from FrontRange Solutions.(customer relationship management)
- FrontRange Solutions, a provider of worldwide Customer Relationship Management CRM solutions, with help from its local partner 95Teleweb, a customer services provider in China, announced that the Government and Enterprise Mobility Solution Section FrontRange Solutions, a provider of worldwide Customer Relationship Management CRM solutions,...
- Research articles 2006-02-01
- Customer Relationship Management 2003 - expectations, online service trends, and customer service performance.
- M2 PRESSWIRE-18 August 2003-Research and Markets: Customer Relationship Management 2003 - expectations, online service trends, and customer service performanceC1994-2003 M2 COMMUNICATIONS LTD RDATE:08182003 Research and Markets have announced the addition of the "Jupiter Research Metrics: Customer Relationship Management, June 2003"...
- Research articles 2003-08-18
- United Airlines and IBM create powerful customer relationship management system; Airline deploys six terabyte DB2 data warehouse to improve customer service and operational efficiency.
- M2 PRESSWIRE-8 April 2002-IBM: United Airlines and IBM create powerful customer relationship management system; Airline deploys six terabyte DB2 data warehouse to improve customer service and operational efficiency C1994-2002 M2 COMMUNICATIONS LTD RDATE:08042002 Somers, NY -- IBM (NYSE: IBM)...
- Research articles 2002-04-08
- United Airlines and IBM create powerful customer relationship management system; Airline deploys six terabyte DB2 data warehouse to improve customer service and operational efficiency.
- M2 PRESSWIRE-3 April 2002-IBM: United Airlines and IBM create powerful customer relationship management system; Airline deploys six terabyte DB2 data warehouse to improve customer service and operational efficiency C1994-2002 M2 COMMUNICATIONS LTD RDATE:01042002 Somers, NY -- IBM (NYSE: IBM)...
- Research articles 2002-04-03
- A Case Study of Emergent and Intentional Organizational Change: Some Implications for Customer Relationship Management Success
- The shift from a product-oriented business strategy to a customer-focused one has been a major change agent in companies recently. Many companies have invested heavily in technologies enabling a customer focused relationship marketing strategy. However, there are mixed results as to how successful firms have been in implementing customer relationship...
- White papers 2003-12-08
- Web Enabled Customer Relationship Management: Today's Reality - Tomorrow's Vision
- This paper offers a look at Customer Relationship Management CRM in its present state and where it is going based on the migration of current applications to the Internet, and the next generation of web-based tools. While there changes in technology open new opportunities for visionary companies, there are distinct...
- White papers
- What Is CRM, Customer Relationship Management?
- CRM stands for Customer Relationship Management CRM. The CRM software is a vital component, yet the whole business needs to understand CRM in all departments and functions of the business and behave appropriately to make CRM work. An effective CRM Customer Relationship Management will include methodologies, strategies, software, and web-based...
- White papers
- CRM gears up for manufacturing: software firms improve service, parts, dealer contact functions.(Customer relationship management software)(SAP AG)(mySAP CRM2005)
- IMPROVING SALES MANAGEMENT, tightening contacts with dealers and keeping better track of service parts are a few of the business functions that customer relationship management CRM software companies are emphasizing in their latest offerings. IMPROVING SALES MANAGEMENT, tightening contacts with dealers and ...
- Research articles 2005-08-01
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