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	<title><![CDATA[customer relationship Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/customer+relationship.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to customer relationship]]></description>
	<s:counts start="0" returned="13" found="13" />
	<language>en-us</language>
	<item>
		<title><![CDATA[What's Your Network Building Philosophy?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1172207]]></link>
		<description><![CDATA[When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I sell." You begin to look for and develop strategic partner relationships with a view...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 19 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
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	</item>
	<item>
		<title><![CDATA[Moving from Selling to Account Management]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-95595.html]]></link>
		<description><![CDATA[To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and understanding the customer's whole business. Account managers have two important roles—account support and account development. Successful account management requires a wide...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 19 Oct 2007 12:09:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales force management]]></category>
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		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/account+management.html"><![CDATA[account management]]></category>
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		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[customer relationship]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
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		<title><![CDATA[Improving Customer Loyalty]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-95578.html]]></link>
		<description><![CDATA[Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention.  What You...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 10 Oct 2007 12:29:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/auditing.html"><![CDATA[auditing]]></category>
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		<category domain="http://resources.bnet.com/topic/customer+loyalty.html"><![CDATA[Customer Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[customer relationship]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[customer retention]]></category>
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	</item>
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		<title><![CDATA[Marketing: Managing Profitable Customer Relationships]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=324145]]></link>
		<description><![CDATA[This presentation explains managing profitable customer relationships in marketing. ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/slideshare.html"><![CDATA[SlideShare]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Company And Marketing Strategy: Partnering To Build Customer Relationships]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=324147]]></link>
		<description><![CDATA[This presentation explains company and marketing strategy with partnering to build customer relationships. ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/slideshare.html"><![CDATA[SlideShare]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Sustaining Profitable Customer Relationships Requires Real Leadership]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=176999]]></link>
		<description><![CDATA[Would-be customer-focused companies often invest in customer relationship technology, only to find that incremental top-line growth and more profitable customer relationships remain elusive. Poor technology choice or poor project implementations are often blamed. Customer-service culture transformation - and the leadership needed from the CEO and a Chief Customer Officer to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/ivey+business+journal.html"><![CDATA[Ivey Business Journal]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Do You Know Your Customers - By Name?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=97096]]></link>
		<description><![CDATA[Experts suggest that building customer relationship is not easy. However, even if it is easy, it is hard to maintain customer relationships. Most business organizations emphasize on making customers, but very few make an effort to really know them and make an everlasting impression. Companies must focus on building loyal...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 21 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ientry+inc..html"><![CDATA[iEntry Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
	</item>
	<item>
		<title><![CDATA[Customer Relationship Automation: A Viable Business Objective Or An Oxymoron?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=73709]]></link>
		<description><![CDATA[Customer relationship management refers to technology and business systems that together automate the management of customer relationships. But before applying CRM one should consider whether or not it's actually possible to automate the management of customer relationships. If customer relationship automation is, in fact, a viable business objective, it would...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/automation.html"><![CDATA[Automation]]></category>
		<category domain="http://resources.bnet.com/topic/ballistix.html"><![CDATA[Ballistix]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+automation.html"><![CDATA[Customer Relationship Automation]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Brand Management Competency: Competitive Advantage Through Customer Relationships]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=92967]]></link>
		<description><![CDATA[From the executive summary: ‘Its no surprise that today's volatile economy contains many contradictions. In the face of tremendous pressure to produce short-term results, many executives have come to value activities that yield long-term advantages. They are embracing the notion of sustaining customer relationships beyond the initial transactions. Executives and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/beyond+marketing+thought.html"><![CDATA[Beyond Marketing Thought]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Customer Marketing Organization: The Key To Turbocharging Customer Marketing Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=160413]]></link>
		<description><![CDATA[Stronger customer relationships have grown increasingly vital to the strategy of companies vying for competitive advantage in complex multi-channel marketplace. Many proactive players, acknowledging the need for a greater focus on strengthening customer relationships, have invested millions of dollars in the databases and technology required to support a customer-centric approach....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Superior Customer Relationships: Best Practices of Eastman Kodak Co., Medrad Inc, and Fidelity Investment Services]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=151253]]></link>
		<description><![CDATA[Most organizations in a given marketplace want close customer relationships and pursue these relationships using advanced technologies, refined and aligned processes, and well-trained people. Unfortunately, competitors often wanting the same customers seek them with similar intensity and tactics.    Competition affects industry profitability, and competitive advantage is the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/fidelity+investments.html"><![CDATA[Fidelity Investments]]></category>
		<category domain="http://resources.bnet.com/topic/eastman+kodak+co..html"><![CDATA[Eastman Kodak Co.]]></category>
		<category domain="http://resources.bnet.com/topic/apqc.html"><![CDATA[APQC]]></category>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">EK</category>
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	</item>
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		<title><![CDATA[CRM: Keeping Customers Loyal]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=262032]]></link>
		<description><![CDATA[Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever. Customer...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/comparecrm.com.html"><![CDATA[CompareCRM.com]]></category>
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		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
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	</item>
	<item>
		<title><![CDATA[What CRM Can Do For Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=309931]]></link>
		<description><![CDATA[Small business has always been about customer relationships - about knowing names, knowing preferences and offering the kind of friendly service that keeps customers coming back. But as a business grows, that ability to relate on a personal level to each and every customer becomes more of a struggle. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/customer+relationship.html"><![CDATA[Customer Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
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