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	<title><![CDATA[customer retention Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/customer+retention.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to customer retention]]></description>
	<s:counts start="0" returned="13" found="13" />
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		<title><![CDATA[Improving Customer Loyalty]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-95578.html]]></link>
		<description><![CDATA[Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention.  What You...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 10 Oct 2007 12:29:50 -0700</pubDate>
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		<title><![CDATA[Epiphany and Insurance Networking News Present Best Practices in Growing Insurance Revenues Through Customer Retention and Cross-Selling; Free Webinar Features TowerGroup Analyst]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_August_10/ai_n14875851]]></link>
		<description><![CDATA[SAN MATEO, Calif. -- Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management solutions for consumer-oriented businesses, today announced it will host a free Webinar, "Growing Insurance Revenues through Customer Retention and Cross-Selling," on August 17th, 2005. Featuring Cynthia Saccocia, Research Director, Insurance with TowerGroup and Epiphany senior vice...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 10 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
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		<title><![CDATA[Customer Retention, a Simplified Approach]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=256578]]></link>
		<description><![CDATA[Retention is definitely the "Buzz" word for businesses today. Customer retention has business leader's attention and leaving most wondering how other businesses are approaching this seemingly complex business function. A web search of "customer retention" results in thousands of available web sites all with the real solutions for customer retention....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 05 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
		<category domain="http://resources.bnet.com/topic/crmadvocate.html"><![CDATA[CRMAdvocate]]></category>
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		<title><![CDATA[Banner Advertising as a Customer Retention Tool in Customer-Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64267]]></link>
		<description><![CDATA[One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
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	</item>
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		<title><![CDATA[What, Really, is Retention Marketing ?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=73725]]></link>
		<description><![CDATA[While customer retention and its goals haven't changed, the entire customer retention business is busy reinventing itself from what it was just a few short years ago. Whether new technologies drove new thinking or vice versa, it's hard to say. But one thing is for sure, what retention is –is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/retention.html"><![CDATA[Retention]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
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	</item>
	<item>
		<title><![CDATA[An Exercise In Customer Retention]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=89341]]></link>
		<description><![CDATA[From the executive summary: ‘Once someone becomes a customer, companies start stepping away from them instead of toward them. They are losing their power with them. Moreover, they are no longer able to connect with those outside of the main circle of customers. That is where attrition comes from.' The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
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	</item>
	<item>
		<title><![CDATA[Banner Advertising As A Customer Retention Tool In Customer Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=87952]]></link>
		<description><![CDATA[From the executive summary: ‘One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as Customer Relationship Management CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
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		<title><![CDATA[Delivering The Goods]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=72209]]></link>
		<description><![CDATA[Sandwiched between brilliant customer acquisition and retention campaigns lies a messy minor detail: actually getting the right product to the right people at the right time. This process, known as fulfillment, is often taken for granted in discussions of customer retention. Without the satisfactory transfer of goods, there will be...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Feb 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/information+today+inc..html"><![CDATA[Information Today Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
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	</item>
	<item>
		<title><![CDATA[Guide to customer retention. (American Bankers Association publication Customer Retention Strategies: Five Leading Perspectives) (ABA Newsletter) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6632/is_199307/ai_n26403029]]></link>
		<description><![CDATA[Customer retention ideas are presented in a new publication from  ABA.    Customer retention ideas are presented in a new publication from  ABA.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jul 1993 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+bankers+association.html"><![CDATA[American Bankers Association]]></category>
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		<title><![CDATA[With CGI-AMS, AXA Australia Boosts Customer Retention With New Business Model]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=154342]]></link>
		<description><![CDATA[In a competitive bid, AXA Australia chose AMS in 2002 as its strategic partner. CGI-AMS's CRM leadership and expertise, in-depth industry knowledge and collaborative approach demonstrated the know-how required to improve AXA Australia's customer retention by more than 200 percent over the previous period's goals. CGI-AMS helped revise AXA Australia's...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/cgi+group+inc..html"><![CDATA[CGI Group Inc.]]></category>
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	</item>
	<item>
		<title><![CDATA[Customer Retention Is Not Enough]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=160534]]></link>
		<description><![CDATA[Every company knows that it costs far less to hold on to a customer than to acquire a new one. That's why customer retention has become the Holy Grail in industries from airlines to wireless. Yet defecting customers are far less of a problem than customers who change their buying...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
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	</item>
	<item>
		<title><![CDATA[Using E-Mail Newsletters for Customer Retention]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=265085]]></link>
		<description><![CDATA[Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
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		<category domain="http://resources.bnet.com/topic/allbusiness.com.html"><![CDATA[AllBusiness.com]]></category>
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	</item>
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		<title><![CDATA[An E-Commerce Decision Support System Design For Web Customer Retention]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=316440]]></link>
		<description><![CDATA[An advantage of E-commerce is the reduced cost in conducting transactions. However, a significant disadvantage is that many sales are lost that would not have been had the transaction been conducted person-to-person. The reasons for their early departure vary from poor quality of service, inability to find the desired product,...]]></description>
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