Resources

75 Resources for

customer satisfaction and marketing

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BNET Business Dictionary

Customer Satisfaction
the degree to which customer expectations of a product or service are met or exceeded. Corporate and individual customers may have widely differing reasons for purchasing a product or service...
Customer Satisfaction definition on BNET »

BNET Resources

New Customer Satisfaction Index Hints at Better Times Ahead
After a year of disappointing scores, the annual American Customer Satisfaction Index put together by the University of Michigan saw a modest 0.4 percent jump on the index's 100 point scale to 75.2. WINNERS. Scoring well were hotels such as Marriott, Hyatt and Hilton with scores of...
Tags: University Of Michigan, Southwest Airlines Co., Customer Satisfaction, Telephony, Telecom & Utilities, Product Marketing, Telecommunications, Network Technology, Networking, Marketing, Peter Galuszka
Blog posts 2008-05-20
Claris Emphasizes No. 1 Customer Satisfaction Ranking in its Largest Marketing Campaign; New programs aim to increase product trial and reinforce industry-leading customer satisfaction
SANTA CLARA, Calif.--BUSINESS WIRE--July 18, 1995--Claris Corporation, a leading vendor of Windows and Macintosh applications software, today announced a new corporate marketing program to stimulate new product trial and build increased awareness for its industry-leading customer satisfaction position.
Tags: customer satisfaction, marketing
Research articles 1995-07-18
Union Pacific Railroad Standardizes on Siebel eBusiness Applications; Leading North American Railroad Unites Sales, Service and Marketing to Enhance Customer Satisfaction
Business Editors
Tags: customer satisfaction, e-business application, marketing, sales, Siebel Systems Inc.
Research articles 2000-10-03
Postbank NV Standardizes on Siebel eBusiness Applications; Leading Dutch Retail Bank Unites Sales, Service, and Marketing Teams to Enhance Customer Satisfaction
Business Editors/High-Tech Writers
Tags: customer satisfaction, e-business application, marketing, sales, Siebel Systems Inc.
Research articles 2000-12-21
Baan and IBM announce expansion of global partnership; technology, service and marketing initiatives to increase customer satisfaction worldwide
MENLO PARK, Calif.--BUSINESS WIRE--Jan. 25, 1996--Baan Company, N.V. (NASDAQ: BAANF; ASE: BAAN) and IBM Corporation today announced the expansion of their long-standing partnership in delivering solutions to their joint customers worldwide.
Tags: Baan Co., customer satisfaction, IBM Corp., marketing, partnership
Research articles 1996-01-25
Customer Satisfaction In The Changing Global Economy
Compelling new products and valuebased pricing are clearly important elements in any company's arsenal for attracting consumers. Product and price differentiation can be powerful strategies for gaining customers - but are they equally effective at keeping them? In nowadays' "Multipolar world," where new centers of economic power are emerging outside...
Tags: Accenture Ltd., Customer Satisfaction, Pricing, Product Marketing, Marketing Research, Marketing
White papers 2007-12-28
The Twelve Laws of Customer Satisfaction
There are twelve fundamental and inviolable laws that come into play every time you interact with a customer. Here they are. by Geoffrey James
Tags: Customer, Customer Satisfaction, Sales Strategy, Product Marketing, Sales Force Management, Sales, Marketing, Geoffrey James
Blog posts 2008-09-09
Project Management Escalation Process
The quality of the project solution is often defined as "Fitness for purpose". This is a measure of the successful outcome of the project, and is often directly related to the effectiveness of requirements management. There are many ways of measuring fitness for purpose, but the ultimate measure is customer...
Tags: Customer Satisfaction, Project Management Gems, Project Management, Tools & Techniques, Strategy, Product Marketing, It Operations, It service Management, Management, Marketing
White papers 2009-01-01
Why Customer Satisfaction isn't Good Enough
Although the goal of satisfied customers is all well and good, it misses the point in any strategic branding effort for many reasons. Satisfaction is important, but in the customer economy, it is no longer enough. Customer satisfaction provides little guidance about what's wrong, how to fix it or even...
Tags: Customer Satisfaction, Branding, Product Marketing, Marketing
White papers 2003-01-01
Maybe High Tech Should Become More Exclusive
For years, high tech has largely been the home of the mass market mindset. Given the marginal cost of new product units, it's little wonder. An additional software license is the cost of a piece of paper and burning a DVD, and for hardware, when you've moved into selling millions...
Tags: Software, Customer Satisfaction, Computer Software, Product Marketing, Tools & Techniques, Sales Strategy, Wireless, Marketing, Management, Sales, Erik Sherman
Blog posts 2008-07-11
Survey On Customer Satisfaction
Use this template to get a survey of customer satisfaction. Explain that customer feedback is essential to improving your quality. Make the questionnaire short and easy to fill out. You may want to offer an incentive for them to complete it.
Tags: Customer Satisfaction, Survey, Best Sample Letters, Product Marketing, Marketing Research, Marketing
Tools & templates 2008-01-01
Outsourcing: Unlocking The Hidden Value In Customer Experience Management
For utility companies, achieving higher levels of customer service is an increasingly critical component of high performance. The regulatory climate acts as a natural motivator for utility companies to improve customer satisfaction for several reasons: to better manage against the risk of regulatory scrutiny or regulatory fines and penalties, increase...
Tags: Utility Company, Accenture Ltd., Customer Experience, Customer Satisfaction, Outsourcing, Telecom & Utilities, Product Marketing, Marketing
White papers 2008-09-29
STERIS Corporation And UPS Freight Go The Extra Mile To Deliver Customer Satisfaction
Prompted by continuous growth and increased domestic freight shipments in 2006 - up to 2,000 a week - STERIS decided to consolidate its LTL less than truckload regional and longhaul operations and award one enterprise-wide contract for domestic freight. The customer service aspect was critical. UPS Freight was awarded the...
Tags: UPS Freight, Customer Service, STERIS Corp., Customer Satisfaction, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
Case studies 2008-03-07
Developing Successful Customer Satisfaction Surveys
In today's competitive business environment, quality service is often the difference between keeping customers and losing them. Good marketing brings new customers in, but great service is what keeps them. But to provide good service, one needs a way to know how well one is doing - to find out...
Tags: Customer, Customer Satisfaction, Service, WorldAPP, Product Marketing, Marketing Research, Marketing
White papers 2008-04-21
Apple Gets High Customer Satisfaction Rating, Sued by iPhone User
There's an irony in this week's news for Apple. Abundant consumer good will is evident on one hand. On the other are signs that the company dangerously close to burning bridges with newer customers who never grew up in the Apple brand cult and might have little patience when things...
Tags: Apple iPhone, Apple Inc., Customer Satisfaction, 3G, Public Relations, Cellular Phones, Product Marketing, Wireless, Consumer Electronics, Personal Technology, Marketing, Corporate Communications, Erik Sherman
Blog posts 2008-08-21
Satellite Radio Sales to Rise, but Will Customer Satisfaction Follow?
Ever since the FCC blessed the union of Sirius and XM to form one satellite radio company, opinions have run the gamut. At least one analyst firm expects total unit sales to continue rising, but as a long term subscriber to one of the services, I wonder whether some of...
Tags: Radio, Customer Satisfaction, Satellite, Satellite Radio, Network Technology, Advertising & Promotion, Digital Music, Consumer Electronics, Personal Technology, Networking, Marketing, Erik Sherman
Blog posts 2008-08-13
J.D. Power Banking Survey Shows Drop in Customer Satisfaction
Although American Airlines has been aptly criticized for introducing a ludicrous baggage-check fee, at least the company was upfront about it. Banks have been levying dubiously disclosed "stealth fees" against customers for years for unintentional overdrafts and cash advances, and the latest survey of customer banking satisfaction from J.D. Power...
Tags: Bank, J.D. Power Associates, Fee, Customer Satisfaction, Survey, Financial Services, Banking, Product Marketing, Marketing, Carlos Bergfeld
Blog posts 2008-05-28
Customer Satisfaction Surveys
Customer satisfaction lies at the base of the success of any business. It not only leads to retention of the existing customers but also calls forth new customers. The survival and sustenance of companies in the market amidst heightened competition is possible only by being customer centric. This can be...
Tags: Customer Satisfaction, Articles Factory, Product Marketing, Marketing
White papers 2008-06-30
S1 Corporation Q3 2008 Earnings Call Transcript
Question-and-Answer SessionOperator Operator Instructions Our first question comes from George Sutton - Craig-Hallum Capital. George Sutton - Craig-Hallum Capital What’s financial meltdown? It doesn’t even appear that it impacts you at all. Johann Dreyer It is one of those things. The pipelines are good,...
Tags: Team, Financial, Call Transcript, Customer Satisfaction, Earnings, Johann Dreyer Here, Sales Strategy, Product Marketing, Sales Force Management, Team Management, Sales, Marketing, Management, Seeking Alpha, S1 Corp.
Earnings calls 2008-12-01
Customer Satisfaction In The Changing Global Economy: Satisfying New Requirements
Compelling new products and valuebased pricing are clearly important elements in any company's arsenal for attracting consumers. Product innovators such as Apple and BMW have built a loyal customer base by launching one exciting new product or product enhancement after another. For their part, low-cost providers such as Wal-Mart and...
Tags: Accenture Ltd., Customer Satisfaction, Pricing Strategy, Pricing, Marketing Research, Marketing
White papers 2007-12-28
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