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- Three Approaches to Customer-Centric Understanding
- Customer segmentation is the foundation of customer insight. It is the core organizing structure from which all else springs. Truth is an elusive thing, and nowhere is that more evident than in understanding the value — and values — of a customer. Becoming customer-centric is an increasingly popular goal...
- White papers 2001-06-15
- Price Optimize for Your Best Customers
- Segment your core customers from the deal seekers — and offer goods that will appeal to each. The scenario: Customers who account for a small percentage of sales are taking up a large percentage of time and energy — at a time...
- Articles 2008-11-20
Additional Resources
- Customer Segmentation: The Most Powerful Marketing Tool
- From the executive summary: ‘The goal of a segmentation system is to identify groups in which the customers are as much alike as possible and greatly differentiated from customers in other segments. If the segmentation system is well designed, members of a segment have similar interests, attitudes and behaviors, and...
- White papers 2003-06-01
- Developing An Effective Segmentation Scheme
- The article seeks to develop an efficient and detailed scheme of customer segmentation. The same is imperative in any marketing exercise to zero on the exact end consumer profile. The paper details out a survey-developed attitudinal segmentation scheme that separates some hypothetical chain-store customers into 4 clusters. This segmentation is...
- White papers 2003-03-15
- Hitwise Launches Lifestyle V3.0, Featuring MOSAIC™ Consumer Segmentation System
- NEW YORK -- Hitwise, the leading online competitive intelligence service, today announced the launch of a new version of Hitwise Lifestyle, an online targeting tool, which now features Experian MOSAIC[TM], a preferred household consumer segmentation system. Hitwise Lifestyle provides marketers with robust attitudinal and behavioral customer segmentation data on more...
- Research articles 2007-10-15
- Segmentation debate splits bankers
- ALL RETAIL BANK CUSTOMERS are equal, but are some more equal than others? That 0rwellian question is at the heart of a debate in the banking world over segmenting retail bank customers. For the nation's largest banks, customer segmentation can help slice and dice a customer base to...
- Research articles 2004-07-31
- Customer Insight & Marketing Accelerator Platform for the Payers & Health Plans Industry
- Accenture's end-to-end capability provides companies with an integrated view of the customer, powerful customer segmentation and predictive modelling, adaptive campaign management and intelligent customer interactions: Timely, accurate information is key to understanding customers and predicting customer behavior. Accenture's Customer Insight Data Management services help accelerate the creation of a dynamic...
- White papers
- Customer Relationship Management: Managing Your Customer Relationships With Business Process Outsourcing
- Business process outsourcing, or contracting with an external organization to take primary responsibility for providing a business process or function, is not new in customer care. Organizations have long contracted out highly structured call center processes. These arrangements have helped organizations cope effectively with fluctuating capacity demands, reduce costs by...
- White papers 2002-01-01
- Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability
- This study presents a joint optimization approach addressing two issues: the segmentation of customers into homogeneous groups of customers and determining the optimal policy towards each segment. It implements this joint optimization framework in a direct-mail setting for a charitable organization. It further determines which marketing policy is optimal using...
- White papers 2002-05-17
- Claritas Extends Longstanding Contract With Levi Strauss & Co.; Prominent Clothier Utilizes MicroVision Segmentation System And Data Integration Capability of iMARK Online
- Business Editors SAN DIEGO--BUSINESS WIRE--June 26, 2001 Claritas Inc., the premier provider of intelligent marketing information and target marketing services, today announced it has extended its agreement with longtime client, Levi Strauss & Co., to provide customer segmentation and targeting services. Financial terms of the contract were...
- Research articles 2001-06-26
- Web Enabled Customer Relationship Management: Today's Reality - Tomorrow's Vision
- This paper offers a look at Customer Relationship Management CRM in its present state and where it is going based on the migration of current applications to the Internet, and the next generation of web-based tools. While there changes in technology open new opportunities for visionary companies, there are distinct...
- White papers
- Rediscovering Market Segmentation
- Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
- Articles 2008-05-06
- Recession Survival Strategy: Market Segmentation
- Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill. What...
- Blog posts 2008-11-18
- Understanding Pricing Issues
- In an era of increasing globalization, the costs of labor, transportation, and materials constantly fluctuate. This presents a problem because it creates new complexities and encourages new competition. This also presents an opportunity because those complexities challenge your organization to re-evaluate its pricing process regularly. Doing this will help you...
- Articles 2007-10-02
- Understanding Segmentation
- Even with the amount of data and technology available today, there continues to be a lack of understanding about segmentation. A variety of approaches exists — some more credible than others that allow a marketer to make sense of the different groups that together comprise a customer base. Segmentation is...
- White papers 2002-03-01
- Segmentation Versus Personas: Where Should B2B Marketers Start?
- Most B2B firms segment prospects and customers by basic criteria like company size, industry, and geography. Unfortunately, with this approach, it is difficult to precisely align marketing messages with buyer pain points or purchase cycle stages. B2B marketers improve their customer knowledge when they base segmentation on prospect roles, needs,...
- Research reports 2006-06-02
- The Products Must Match The Brand
- Consumer opinion research has a well-established track record, stretching over the past five or six decades. Conducting opinion research among businesses, however, is much more problematic. This is particularly evident at the simplest level of analysis, customer segmentation. However, segmentation techniques are evolving and techniques that were common practice in...
- White papers 2004-04-01
- CRM, as You Like It
- Customer segmentation strategies using CRM software are almost a matter of course in the financial services industry, which retains an enormous amount of internal transactional and personal data on customers and customer behavior, enabling relatively easy segmentation for purposes of marketing and customer service. In recent years retailers have been...
- White papers 2003-05-01
- DigiMine releases segmenting tool; Analytics firm says product's easy user interface sets it apart in crowded market.(CRM Strategies)
- Byline: CAROL KROL Data analytics provider digiMine earlier this month announced the addition of a new segmentation product, Customer Segment Manager, to its data analytics services. Customer Segment Manager, which is being beta-tested by several companies including Dow Jones & Co.'s Electronic Publishing...
- Research articles 2002-11-11
- Advances in Market Segmentation
- For most business firms, locating and effectively targeting unique market segments is both a reality and a necessity in today's competitive market place. Creative market segmentation strategies usually afford the business organization a strategic advantage over their competition and provide marketing efficiencies that greatly improve customer retention and profitability. If...
- White papers 2001-04-01
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