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- How Effective Customer Surveys Will Help Innovate Your Business
- Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answer is...
- White papers 2005-02-23
- Why Conducting A Customer Survey Could Double Your Profits!
- Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Existing customers are the life blood of every company. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits?...
- White papers 2007-03-21
- Is Your Company A Customer Survey Score Whore?
- Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to always be there, to fix what ails them, to really care... well, things...
- White papers 2009-01-01
- The Art Of The Customer Surveys
- As a small business owner, you're probably concerned about what your customers think of you, and many of you have done, or would like to do, customer surveys. Customers do not want spend time answering surveys. Completing a survey that takes longer than the delivery of the service in question...
- White papers 2008-09-30
- Perfect Your Customer Surveys
- The Find: You need to know what your customers think of your product, but that doesn't mean getting this information with a survey is easy; in fact, one expert likens interpreting survey results to reading chicken entrails, but he also offers suggestions to get the most out of...
- Blog posts 2008-10-08
- Use Customer Surveys for Product Reviews and Improve Product Design
- Most products or services that do not change and evolve will have limited success in the market place. The cycle time for each improvement is a critical measure of success. Without adequate customer surveys it is difficult to understand the product design features that are contributing to the product/service success...
- White papers 2003-01-01
Additional Resources
- Update: Riverbed Releases Results of Semi-Annual Customer Survey
- Riverbed Technology (NASDAQ: RVBD), the technology and market leader in wide-area data services WDS, announced today the results of its semi-annual customer survey conducted in March 2008. King Research, an independent marketing research firm serving technology companies for over thirteen years, conducted field research and provided analysis for the semi-annual...
- Research articles 2008-04-15
- Riverbed Releases Results of Semi-Annual Customer Survey
- Riverbed Technology (NASDAQ: RVBD), the technology and market leader in wide-area data services WDS, announced today the results of its semi-annual customer survey conducted in March 2008. King Research, an independent marketing research firm serving technology companies for over thirteen years, conducted field research and provided analysis for the semi-annual...
- Research articles 2008-04-15
- Customer Experience Blind Spots Create Costly Drag on Sales and Marketing Investments, According to IDC
- FRAMINGHAM, Mass. -- IDC's Customer Experience Research finds that 100% of IT sales and marketing professionals believe alignment of marketing content and sales approach with the needs of customers is very important. However, IT sales and marketing professionals scored their current alignment with customer buy-cycles at 66%, effectively grading themselves...
- Research articles 2005-10-31
- Marketing Research Survey
- This template can be used to gather information from the customer base. Print this survey and fill it out as interview is contacted, or fill out the survey on the computer.
- Tools & templates 2004-08-10
- Conducting Market Research
- It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
- Articles 2007-05-01
- Designing Effective Customer Questionnaires
- Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents find your questions difficult to answer, that investment could be wasted. Market research reduces the risk in...
- Articles 2007-11-14
- SugarCRM, Telework Day, Symmetry and SAP, SunGard, Call Center Jobs, Parallels
- The news as of the first coffee this morning, and the music is Miles Davis's mind-blowing album "A Tribute to Jack Johnson," which I guess technically is a jazz album, but which rocks harder than most other albums released in 1971. Thanks to Mikal Gilmore for introducing me to it:SierraCRM...
- News items 2009-08-13
- Improving Customer Loyalty
- Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
- Articles 2007-10-10
- Customer Loyalty Programs Increase Business
- NEW YORK--BUSINESS WIRE--May 27, 1999-- Total Research Study For Carlson Marketing GroupR Shows 27% Gain in Consumer Spending Customer loyalty programs will increase business for companies, according to research findings released at a New York press conference by Carlson Marketing GroupR CMG and Total Research Corporation (NASDAQ:...
- Research articles 1999-05-27
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Case Study: Marketing Strategy
- The senior management of a world-class packaged goods manufacturer felt that growth was slowing. The company asked for help positioning the company for future growth in a mature feminine care market. McKinsey conducted a comprehensive survey of customers. In partnership with the company marketing research team and McKinsey customer insights...
- Case studies
- Over 60% of Residential Energy Consumers Implement Energy-Efficiency Measures, According to Platts Survey
- Business Editors BOULDER, Colo.--BUSINESS WIRE--Oct. 24, 2002 Energy-Efficiency and Voluntary Load Management Programs Identified as Most Valued Initiatives by Specific Customer Segments Sixty-three percent of residential consumers say they have implemented energy-efficiency measures in their homes over the past five years, according to a recent market...
- Research articles 2002-10-24
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update†of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
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