customer targeting

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Profiling Your Target Market

Before your business can realistically or effectively begin a marketing campaign, you'll need to be able to answer two vital questions: what is your target market, and what does your target market want or need that your business can provide?

Tags: marketing, strategy, profiling, customer targeting, sales

Articles 2007-02-01

Additional Resources

The classic 6" revolver: once the dominant sixgun for target and police work, it still maintains a popular following with shooters

[ILLUSTRATION OMITTED] Among those who like wheel guns, there are those with a particular fondness for 6" barrels. Their popularity has waxed and waned over the years, and they are far less common than their 4" siblings, but some feel this format has never been exceeded for a...

Articles 2008-07-01

Oriental Financial Group Opens New Branch in Bayamon

Reflects Strategy to Increase Reach to Target Customers in Greater San Juan SAN JUAN, Puerto Rico -- Oriental Financial Group Inc. (NYSE: OFG) announced the opening of a new Oriental Group financial center in the high traffic Plaza del Sol mall in the Bayamon suburb southeast of San...

Articles 2008-06-25

Phoenix Marketing Retail Banking Research Ranks Banks' Advertising Campaigns

Research Finds That Focusing On The Customer and Understanding Their Needs Are Paramount to Increasing Performance BOSTON -- Phoenix Communications and Brand Analytics CBA, a Phoenix Marketing International practice, today announced the results of its advertising and brand performance study for Retail Banking: Phoenix Retail Banking Category Audit...

Articles 2008-06-25

Armor Steel targets international defense market

Designed to meet MIL-DTL-46100E high-hard specifications for ballistic performance, ATI 500-MILTM is suited for use in medium- and heavy-weight tactical vehicles, armored patrol cars, and above-deck structures on ships and aboard aircraft in perforated versions. Auto-tempered specialty steel does not require quench/temper treatment, and can handle hot/cold forming processes. Available...

Articles 2008-06-25

OneSource Launches Integrated Access to Users' LinkedIn Networks

Finding Additional Contacts is Even Easier with the OneSource Connection to LinkedIn BOSTON -- OneSource Business Information Services, an infoGROUP company, (NASDAQ: IUSA), is pleased to announce functionality designed to make finding business contacts even easier than before. Through seamless integration with the LinkedIn[R] professional network of business...

Articles 2008-06-25

Geoff Glaser Named Senior Vice President of Business Development at Paymetric

New SVP to Target Channel Relationships for Immediate Growth Opportunities HOUSTON -- Paymetric, Inc., a leading provider of innovative payment card solutions, today announced that it has expanded its executive team with the addition of Geoff Glaser as Senior Vice President of Business Development. Glaser brings more than...

Articles 2008-06-24

Send Word Now(TM) Introduces WeatherBlast Two-Way Alerts Service for Rapid and Secure Communication During Severe Weather

SendWord Now , the leading provider ofon-demand alerting and response services, today announced WeatherBlast, itsproprietary rapid severe weather alerting and response service, which ispowered by the WeatherBug® Network. Using pre-defined user profiles,WeatherBlast delivers precision-targeted early warning alerts to warn andprepare citizens as well as businesses, customers and employees withinminutes...

Articles 2008-06-24

Google helps advertisers figure out website demographics

SAN FRANCISCO AFP — Google on Tuesday introduced a tool that lets advertisers figure out which websites their ideal customers are inclined to visit. "Google Ad Planner" lets advertisers enter demographics they wish to target and then returns a list of websites likely to appeal to people with...

Articles 2008-06-24

Cobbett-Hill Earth Station Installs iDirect Hub to Offer VNO Services, Launch DVB-S2 Network

UK-Based Teleport Operator Wins Contract With Maritime Service Provider AGC Marine Telecom HERNDON, Va., June 24 /PRNewswire/ -- VT iDirect, Inc. iDirect, a company of VT Systems Inc VT Systems and a world leader in satellite-based IP communications technology, announced today that Cobbett-Hill Earth Station Ltd. CHE...

Articles 2008-06-24

BEAR Wins Custom Power Supply Design Contract From L-3 Communications

ATLANTA -- Video Display Corporation (Nasdaq: VIDE) announced that its BEAR Power Supplies division (www.bearpwr.com) has received a design contract to create a custom 420-Watt AC/DC power supply for L-3 Communications' Cincinnati Electronics Division. Among other custom features, the rugged power supply will feature an RS-232 interface for controlling on/off...

Articles 2008-06-24

DIREVO Receives Broad European Patent Protection for its Protease Optimization Platform

DIREVO Biotech AG, a world-wide leader inhigh throughput protein and strain engineering, announced today receipt ofnotice from the European Patent Office that the post-granting oppositionperiod had ended without a filed opposition against Patent Grant No. EP150411. This patent, entitled, "Process for Generating Sequence-SpecificProteases by Directed Evolution", broadly claims methods for...

Articles 2008-06-24

iCentera 5.0 Expands the Reach of Sales Enablement Portals to Communicate One Marketing Voice Across the Entire Enterprise

Companies Gain Greater Control Over the Delivery of Their Marketing Message, Helping Organizations of all Sizes Manage Marketing Communications Across Staff, Sales Channels, and Customers MINNEAPOLIS, June 24 /PRNewswire/ -- iCentera, the leading provider of on-demand private website portals for marketing, sales, and customer communications, announced today...

Articles 2008-06-24

DMI Music & Media Networks Gives Retail Locations Enhanced Customization over In-Store Music & Messaging Programming

Next-Generation soundDNA Player Provides State-of-the-Art Media and Messaging Technology and Advertising Capabilities Delivering Customized Music Programming with Industry-First Revenue-Sharing Advertising Model PASADENA, Calif. -- DMI Music & Media Networks, formerly Private Label Radio, a leading provider of unique, out-of-home music and media programming solutions to Fortune 1000 companies,...

Articles 2008-06-24

Wonderware Announces 2008 WonderWorld Global Industry Conferences Focusing on Customer and Partner Innovation

Global Sponsors Include Microsoft and Mitsubishi Electric LAKE FOREST, Calif. -- Wonderware, a business unit of Invensys, today announced that the 2008 WonderWorld global industry conference series, co-sponsored by Microsoft and Mitsubishi Electric, will kick off the week of October 6 in Las Vegas. The WonderWorld...

Articles 2008-06-23

Online Advertising Purchasing Problem Solved: CityAds.net Enables Advertisers to Accurately Track and Quantify Online Ad Results

Advertisers have always grappled withquantifiably measuring the return on investment of advertising whilepublishers have struggled with bringing the best value and results to theiradvertisers. Although online advertising represents an additional way totarget potential customers, it has limitations which make it hard toevaluate and compare its value to other traditional...

Articles 2008-06-23

Harte-Hanks Appoints Tino Kokkinos Managing Director of Harte-Hanks Market Intelligence

Harte-Hanks® (NYSE: HHS), a worldwide directand target marketing company, today announced the appointment of TinoKokkinos as managing director of Harte-Hanks Market Intelligence, effectiveimmediately. Mr. Kokkinos will be responsible for driving business growthand delivering customer value aimed at helping technology sales andmarketing professionals exceed their revenue goals through the use...

Articles 2008-06-23

OwnerIQ Secures $6 Million in Series B Funding

New investor validates success of OwnerIQ, Inc. BOSTON -- OwnerIQ, Inc., the first company to deliver customized, Ownership Targeted online media programs, announced today that it has closed $6 million in Series B financing led by Egan-Managed Capital, with all of the Company's original investors also participating. The...

Articles 2008-06-23

At-Line Automation Analyzer targets food process industry

Utilizing micro sample loops, overflow pipettes, pumps, valves, stirrers, and Dosinos[R], Metrohm[R] ProcessLab analyses pH, acid value, chloride and vitamin C, all without operator intervention. It can be equipped with high-speed homogenizer for dissolution of solids as well as hot water to dissolve powders. Hermetical separation of electronics resists dust/liquids,...

Articles 2008-06-23

Lattice Enhances Its Wireless Base Station Solutions Portfolio

Lattice Semiconductor Corporation (NASDAQ: LSCC) today announced the availability of three new Intellectual PropertyIP core and reference design products targeting the wirelesscommunications market. The products include RF/IF processingfunctionality, as well as upgraded support for industry-standard basestation connectivity protocols. The designs are optimized to run on theLatticeECP2MTM FPGA family...

Articles 2008-06-23