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- Focus On: Competitor Analysis — Turning Data to Insight
- Competitor analysis (CA) has developed from a simple emphasis on gathering data about competitors, to a much greater in-depth analysis of customers' strategies and actions.
- Articles 2007-02-01
Additional Resources
- Everything You Need to Know About customers
- It occurred to me this morning that sometimes we make selling more complicated than it needs to be. A couple of years ago sales guru Jerry Acuff kick gave me a list he called "13 fundamental facts about human beings (especially customers)." As I was looking through my...
- Blog posts 2007-12-10
- Measuring Service
- Most customers are mainly concerned with the product they want. Hence, it is essential for companies to fulfill the immediate requirements of customers. It is the onus of distributors to stock materials in accordance with the specifications given by customers. The process helps in determining the success or failure of...
- White papers 2003-01-01
- Find Out What Your customers Want And Expect...Before Your Competitors Do
- Satisfy your customers or someone else will. Your prospects and customers can give you important feedback, both directly and indirectly. Do you get, keep, and deserve your customers by finding out what they really want from you? The most frequently overlooked low-tech method is to talk to someone who talks...
- White papers 2007-08-29
- "Relationship Selling: Getting Your customers Coming Back For More
- This article gives the tips on how to retain the customers and get them back again. Securing new customers takes a lot of time, money and hard work. We all need a steady stream of new customers, but many more dollars are left to be spent by our current customers....
- White papers 2002-01-01
- Reward Your Best customers
- Marketing programs that reward customers for their patronage are not new. The strategy is simple: Give high-paying customers an incentive and they'll come back and buy more. That way, you boost sales, find new customers through referrals and lower your costs of marketing and customer acquisition. So how do you...
- White papers
- When The Customer Is Flat-Out Wrong
- Pruning your client base of low-margin, high-demand and time-consuming customers lets sales and service staff totally focus on customers who matter - loyal, repeat buyers, worthy new customers and lucrative acquisition. In any season, jettisoning customers is a last resort and a tough call. This paper will help you to...
- White papers
- Increase The Number Of Times Your customers Purchase From You
- In business, gaining the trust of customers is utmost important, but maintaining their loyalty is tough. Thus, organizations should be proactive in nature. They should consistently follow the customers, remind them about the company’s policies regularly, give them special offers, and should make the customers feel important. Hence, companies should...
- White papers 2003-01-01
- How to Understand Your customers
- The article is about the way the customers are understood. Buyer orientation - understanding and satisfying ones customers - is essential for commercial success. This guide explains how small companies can profit from understanding their customers. Understanding customers derives from this fundamental premise. The astute businessperson deduces and accepts the...
- White papers 2003-01-01
- Relationship Selling: Getting Your customers Coming Back For More
- This article gives the tips how to retain the customers and get back them again. Securing new customers takes a lot of time, money and hard work. We all need a steady stream of new customers, but many more dollars are left to be spent by our current customers. ...
- White papers 2002-01-01
- How To Interview Your customers
- Your personal success depends on talking to your customers. Here are ten points to help you do just that. You know you should be interviewing customers. But you just never seem to get it done. Why not? There are deadlines, sure, but the real reason is that you just aren't...
- White papers 2007-12-01
- Reaching customers -- Who & How
- Article outlines the choices individuals and businesses have to reach their customers. Using the different methods of classifying customers, and the ways one chooses to reach them, as suggested in the article, will help increase sales by selling to more new customers and selling more to the customers you already...
- White papers 2003-01-01
- Getting Intimate with customers
- The Internet is global in character, offering access to millions of customers. At the same time, it offers a unique opportunity to establish one-to-one relationships with customers and prospects. It's all about CRM - Customer Relationship Management. But a question which still remain is that why is it important for...
- White papers 2003-10-07
- Selling What Your customers Want to Buy
- Too many businesses have found themselves struggling because the owners have tried too hard to guess what their customers wanted or relied on so-called experts to determine what the next wave of products would be in a particular industry. It's far easier to simply pay attention to customers and sell...
- White papers
- How to Hold on to Your customers When Times Are Tough
- Some organizations are better at weathering storms than others, and some sectors are less affected than others, so can you focus your effort on areas which could still be looking ahead rather than battening down the hatches. Organizations should concentrate on retaining their existing customers when the economic future is...
- White papers 2002-03-01
- Customer Feedback And Complaints
- Customers are the most important asset of any business and they need to be considered when planning and improving your business procedures. Often, business owners think they know what their customers think and want, but the reality can be quite different. No business can be successful unless it meets the...
- White papers 2006-11-23
- Sell To Your Existing customers!
- One of the hardest tasks in sales is the process of finding new customers. In other words, the focus of a selling program should be on the servicing of existing customers. The aforesaid endeavor calls for strong relationship building on the part of the organization with the existing customers. The...
- White papers 2003-01-01
- Involving customers in Product Development
- Involving customers in product development can result in more targeted products with a greater chance of success, while at the same time strengthening relationships and creating mutual benefits. This document discusses practical steps towards making this happen: Asking Customers before You Launch Your Product ...
- Download resources 2006-06-05
- Your customers: Use Them Or Lose Them
- Most people judge an organization by services it provides them. Customer service is an important aspect of a business, which should not be ignored at any cost. It has been observed that organizations, which provide its customers maximum value for their money, are the ones that truly succeed in the...
- White papers 2004-07-19
- Online Newsletters: Building Trust
- The top reason customers quit doing business with a company is their belief that the company is indifferent to them. Not only can an e-newsletter demonstrate value to your customers, but also it can change the customers perception of the business. By including timely articles solving current business problems, customers...
- White papers 2003-01-02
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