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- Communicating During a Crisis
- Organizations can withstand crises better if they have established sound, long-term relationships with stakeholders, the people and organizations that are at risk from the decisions and actions of the organization. No organization has enough resources to engage in the ideal two-way symmetric dialogue with every stakeholder, so management needs to...
- White papers
- You Can Play a Role in Improving Employee Engagement
- One way to look at workplace success is to consider it in terms of employee engagement, which is defined as the extent to which workers identify with, are motivated by and are willing to make an extra effort for their employer. The Gallup Organization, famous for its Gallup Polls, uses...
- White papers
- How Communication Can Improve Employee Surveys
- Employee surveys are an area in which a person could play a more active role. The HR department normally manages employee surveys, but the surveys are important from a communication point of view. Workplace communication can always be improved, so the employee survey should reveal the extent to which employees...
- White papers
- Framing Can Help You Communicate Strong Messages
- Framing is a technique of focusing the attention of people within a field of meaning. How something is presented (the 'Frame') influences the choices people make. Framing is a form of agenda-setting. It is the process by which a communication source defines and constructs a public issue. A framing example...
- White papers
- CEO and Senior Managers Are Critical to Employee Satisfaction
- Why is the CEO so important? The CEO has the most influence over the entire organization and its culture and can usually make things happen. Although the immediate supervisor or manager is the key person for day-to-day communication, the CEO is the decision maker at the top of the organizational...
- White papers
- PR Opportunities Are Available in the Recruitment Process
- It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...
- White papers 2004-10-01
- Make It Easy for Journalists to Find Information in Your Website
- Traditional media relations activity has consisted of a 'Push' approach to providing information to the media. The Internet provides a 'Pull' approach in which a journalist obtains information from one's website only when they want it. Many journalists now accept the Web for use as a basic research tool. They...
- White papers
- How to Write for the Internet
- Print design is based on letting the eyes walk over the information, selectively looking at objects on the page and noting the difference between various elements on the page that stand out to the eye. In contrast, Web design functions by allowing the information to be scrolled or clicked in...
- White papers
- Ensure the About Us Area of Your Website Is Helpful
- For some reason, informational web pages about organizations can be difficult to find or they give only minimal information. It should be easy for visitors to one's website to find out the basics of the person's organization, large or small. But surprisingly often, this important information is hard to find...
- White papers
- How You Can Encourage Employee Recognition
- Employee recognition is the timely, informal or formal acknowledgement of a person's or team's behavior, effort or business result that supports the organization's goals and values, and which has clearly been beyond normal expectations. Despite the unquestioned benefits arising from employee recognition, one of the mysteries of the workplace is...
- White papers
- Discover How You Can Use the Latest Techniques of Employee Communication to Improve Organizational Performance!
- Employee communication has always been a 'Bread and butter' part of public relations practice - a core role for people. As PR professionals, one can churn out the old standby, the staff newsletter, in sleep. In fact, the staff newsletter has always been one of the first assignments for entry-level...
- White papers 2006-09-25
- How to Deal With Rumors on the Grapevine
- The 'Grapevine' is the informal communication network found in every organization. The term can be traced back to the United States Civil War in the 1860s. Since battlefronts moved frequently, army telegraph wires were strung loosely from tree to tree across battlefields, somewhat like wires used to support grapevines. The...
- White papers
- Four Steps in Persuasive Communication at Work
- Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of one's position; an outline of the supporting arguments, followed by a highly assertive, data-based explanation; and entering into discussion with others and obtaining their ready agreement. In other words, one uses logic, persistence...
- White papers
- Communicate About Pay - You'll Have Everyone's Total Attention!
- As a PR practitioner, a person can add value to the organization, especially the HR department, by acting as a catalyst on communication about pay. This topic is close to everyone's heart - and hip pocket - but too often employees are left in the dark about how their pay...
- White papers
- Learn the Secrets of Stakeholder Communication During a Crisis
- Success in crisis management depends largely on how quickly and accurately a person's organization communicates with its stakeholders. Stakeholders have something at risk, and therefore something to gain or lose as a result of the organization's activity. By using their influence, stakeholders hold the key to the environment in which...
- White papers
- Why a Good Corporate Reputation Is Important to Your Organization
- Corporate reputation is a 'Soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different reputation with each stakeholder according to their experiences in...
- White papers
- How You Can Succeed in Finding Corporate Sponsorship
- Finding sponsorship is hard work. Funds are scarce and sponsors expect more and more for their dollar. People are competing against many others who are also trying to find corporate sponsorship. They are competing for the same dollar. And they are competing for same sponsors. It's a fiercely competitive field.
- White papers 2006-10-16
- Panic Almost Never Happens in the Real World
- People's responses to floods, fires, earthquakes, terrorism, crashes, sinkings, bombings and explosions are remarkably similar. The rules of behaviour in extreme situations are not much different from rules of ordinary life. People die in the same way they live, with friends, loved ones and colleagues - in communities. When danger...
- White papers
- Learn How to Prepare a Crisis Communication Plan Like a Top Professional!
- Crises are rare events, but their impact is so great that astute organizations prepare plans to counter their effects. US research showed that 53% of all businesses hit by a crisis will not survive if they don't have an adequate recovery plan in place. Crisis communication is different from other...
- White papers 2006-10-16
- Good Communication Is Essential for Successful Mergers and Acquisitions
- Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication doesn't start until too late. Mergers and acquisitions go through three broad phases. Overwhelming experience indicates directly or indirectly that people issues are...
- White papers
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