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	<title><![CDATA[cutting edge pr Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/cutting+edge+pr.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to cutting edge pr]]></description>
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		<title><![CDATA[Learn How to Prepare a Crisis Communication Plan Like a Top Professional!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=263771]]></link>
		<description><![CDATA[Crises are rare events, but their impact is so great that astute organizations prepare plans to counter their effects. US research showed that 53% of all businesses hit by a crisis will not survive if they don't have an adequate recovery plan in place. Crisis communication is different from other...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 16 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/crisis.html"><![CDATA[Crisis]]></category>
		<category domain="http://resources.bnet.com/topic/crisis+communication.html"><![CDATA[Crisis Communication]]></category>
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	<item>
		<title><![CDATA[How You Can Succeed in Finding Corporate Sponsorship]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=263773]]></link>
		<description><![CDATA[Finding sponsorship is hard work. Funds are scarce and sponsors expect more and more for their dollar. People are competing against many others who are also trying to find corporate sponsorship. They are competing for the same dollar. And they are competing for same sponsors. It's a fiercely competitive field. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 16 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dollar.html"><![CDATA[Dollar]]></category>
		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
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		<title><![CDATA[Discover How You Can Use the Latest Techniques of Employee Communication to Improve Organizational Performance!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260541]]></link>
		<description><![CDATA[Employee communication has always been a 'Bread and butter' part of public relations practice - a core role for people. As PR professionals, one can churn out the old standby, the staff newsletter, in sleep. In fact, the staff newsletter has always been one of the first assignments for entry-level...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 25 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/technique.html"><![CDATA[Technique]]></category>
		<category domain="http://resources.bnet.com/topic/employee+communication.html"><![CDATA[Employee Communication]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
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		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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		<title><![CDATA[Employee Publications Are Still Wanted]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=259516]]></link>
		<description><![CDATA[Based on the fundamental assumption that employees want to find out what is happening in their organization, should an employee publication be electronic or printed? Or should all employee communication be face-to-face? After all, various past studies seemed to show that employees most want to hear organizational news from their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
		<category domain="http://resources.bnet.com/topic/employee+publication.html"><![CDATA[Employee Publication]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<title><![CDATA[PR Opportunities Are Available in the Recruitment Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260567]]></link>
		<description><![CDATA[It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
		<category domain="http://resources.bnet.com/topic/pr+opportunity.html"><![CDATA[PR Opportunity]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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	<item>
		<title><![CDATA[How You Can Encourage Employee Recognition]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260563]]></link>
		<description><![CDATA[Employee recognition is the timely, informal or formal acknowledgement of a person's or team's behavior, effort or business result that supports the organization's goals and values, and which has clearly been beyond normal expectations. Despite the unquestioned benefits arising from employee recognition, one of the mysteries of the workplace is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
		<category domain="http://resources.bnet.com/topic/employee+recognition.html"><![CDATA[Employee Recognition]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
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		<title><![CDATA[Ensure the About Us Area of Your Website Is Helpful]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260564]]></link>
		<description><![CDATA[For some reason, informational web pages about organizations can be difficult to find or they give only minimal information. It should be easy for visitors to one's website to find out the basics of the person's organization, large or small. But surprisingly often, this important information is hard to find...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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		<title><![CDATA[How to Write for the Internet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260565]]></link>
		<description><![CDATA[Print design is based on letting the eyes walk over the information, selectively looking at objects on the page and noting the difference between various elements on the page that stand out to the eye. In contrast, Web design functions by allowing the information to be scrolled or clicked in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/web+page.html"><![CDATA[Web Page]]></category>
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		<title><![CDATA[Make It Easy for Journalists to Find Information in Your Website]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260566]]></link>
		<description><![CDATA[Traditional media relations activity has consisted of a 'Push' approach to providing information to the media. The Internet provides a 'Pull' approach in which a journalist obtains information from one's website only when they want it. Many journalists now accept the Web for use as a basic research tool. They...]]></description>
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		<category domain="http://resources.bnet.com/topic/journalist.html"><![CDATA[Journalist]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
		<category domain="http://resources.bnet.com/topic/media+relations+activity.html"><![CDATA[Media Relations Activity]]></category>
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		<title><![CDATA[CEO and Senior Managers Are Critical to Employee Satisfaction]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260568]]></link>
		<description><![CDATA[Why is the CEO so important? The CEO has the most influence over the entire organization and its culture and can usually make things happen. Although the immediate supervisor or manager is the key person for day-to-day communication, the CEO is the decision maker at the top of the organizational...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
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		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/organizational+structure.html"><![CDATA[Organizational Structure]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<title><![CDATA[Framing Can Help You Communicate Strong Messages]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260569]]></link>
		<description><![CDATA[Framing is a technique of focusing the attention of people within a field of meaning. How something is presented (the 'Frame') influences the choices people make. Framing is a form of agenda-setting. It is the process by which a communication source defines and constructs a public issue. A framing example...]]></description>
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		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
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		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<title><![CDATA[How Communication Can Improve Employee Surveys]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260570]]></link>
		<description><![CDATA[Employee surveys are an area in which a person could play a more active role. The HR department normally manages employee surveys, but the surveys are important from a communication point of view. Workplace communication can always be improved, so the employee survey should reveal the extent to which employees...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[Survey]]></category>
		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
		<category domain="http://resources.bnet.com/topic/employee+survey.html"><![CDATA[Employee Survey]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[You Can Play a Role in Improving Employee Engagement]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260571]]></link>
		<description><![CDATA[One way to look at workplace success is to consider it in terms of employee engagement, which is defined as the extent to which workers identify with, are motivated by and are willing to make an extra effort for their employer. The Gallup Organization, famous for its Gallup Polls, uses...]]></description>
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		<category domain="http://resources.bnet.com/topic/workplace.html"><![CDATA[Workplace]]></category>
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		<title><![CDATA[How to Deal With Rumors on the Grapevine]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260572]]></link>
		<description><![CDATA[The 'Grapevine' is the informal communication network found in every organization. The term can be traced back to the United States Civil War in the 1860s. Since battlefronts moved frequently, army telegraph wires were strung loosely from tree to tree across battlefields, somewhat like wires used to support grapevines. The...]]></description>
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		<category domain="http://resources.bnet.com/topic/grapevine.html"><![CDATA[Grapevine]]></category>
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		<title><![CDATA[Four Steps in Persuasive Communication at Work]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260573]]></link>
		<description><![CDATA[Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of one's position; an outline of the supporting arguments, followed by a highly assertive, data-based explanation; and entering into discussion with others and obtaining their ready agreement. In other words, one uses logic, persistence...]]></description>
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		<category domain="http://resources.bnet.com/topic/cutting+edge+pr.html"><![CDATA[Cutting Edge PR]]></category>
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		<title><![CDATA[Communicate About Pay - You'll Have Everyone's Total Attention!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260574]]></link>
		<description><![CDATA[As a PR practitioner, a person can add value to the organization, especially the HR department, by acting as a catalyst on communication about pay. This topic is close to everyone's heart - and hip pocket - but too often employees are left in the dark about how their pay...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/employee.html"><![CDATA[Employee]]></category>
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		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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		<title><![CDATA[Employees Say This Is the Essential Communication They Want]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260575]]></link>
		<description><![CDATA[In 2005, international HR consultancy, Towers Perrin, reported their findings from a research project in which employees said they thought effective communication with them should involve: open and honest exchange of information; clear, easy-to-understand materials; timely distribution; trusted sources; two-way feedback systems; clear demonstrations of senior managers' interest in employees;...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/employee.html"><![CDATA[Employee]]></category>
		<category domain="http://resources.bnet.com/topic/communication.html"><![CDATA[Communication]]></category>
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		<title><![CDATA[What You Can Do to Improve Managers' Communication Skills]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260576]]></link>
		<description><![CDATA[A 2004 international survey conducted by Melcrum Publishing of 712 communication and HR practitioners found that the quality of communication of operational managers was generally poor. Only 14% of communicators rated operational managers in their organization as "Good" or "Very good". The managers were confident and knew their business but...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/communication+skill.html"><![CDATA[Communication Skill]]></category>
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		<title><![CDATA[Beware of Your Organization's Unwritten Ground Rules]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260577]]></link>
		<description><![CDATA[One important factor to consider in corporate culture is the range of unwritten or unspoken aspects of the culture - the organization's 'Unwritten ground rules.' Unwritten ground rules explain why many corporate vision, mission and values statements, policies and procedures don't necessarily produce the desired result. Actions speak louder than...]]></description>
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		<title><![CDATA[Communicate to Change Behavior Ahead of Organizational Values and Culture]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260578]]></link>
		<description><![CDATA[The ultimate objective of most communication activities is to change behavior. To achieve an employee behavior change, many communicators work on the principle that they need to change employee attitudes first. However, even if attitudes are changed, habits may be too strong to break and therefore behavior may not change....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/behavior.html"><![CDATA[Behavior]]></category>
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