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- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
Additional Resources
- Callaway Golf, Dailey & Associates Split After 7-Year Run; Agency to Retain Media Buying Portion of Relationship
- Business & Sports Editors/Golf Writers & Columnists CARLSBAD, Calif.--BUSINESS WIRE--May 11, 2004 Callaway Golf Company (NYSE:ELY) today announced it has ended its creative relationship with Los Angeles-based advertising agency Dailey & Associates. The move ended a 7-year partnership that produced many memorable TV commercials, such as sultry singing...
- Research articles 2004-05-11
- HSI selects Dailey & Associates as its advertising agency
- WOODLAND HILLS, Calif.; PUEBLO, Colo.--BUSINESS WIRE--June 12, 1996--Health Systems International, Inc., (NYSE:HQ)HSI today announced the selection of Dailey & Associates as the advertising agency of record for its operating subsidiaries, Health Net and QualMed, according to Jack McDonald, senior vice president of marketing for Health Systems International."Our selection of one...
- Research articles 1996-06-12
- Cox Offers Enhanced Data Reporting for On-Demand Advertising Platform; Dailey & Associates and Tourism Australia among the First to Benefit; FreeZone Now Offers Industry Leading Data Metrics
- ATLANTA -- Cox Media, the advertising sales arm of Cox Communications today announced that it has signed Tourism Australia as a new client for it's pioneering on-demand advertising platform - FreeZone. Tourism Australia and their agency, Dailey & Associates Advertising, are among the first Cox Media clients to enjoy enhanced...
- Research articles 2005-04-11
- SUPERVALU Announces New Advertising Partnership with Dailey & Associates
- Advertising Agency will Provide Creative Direction for Recently Acquired Albertsons Banners MINNEAPOLIS -- SUPERVALU INC. (NYSE:SVU) announced today that it has hired Dailey & Associates, headquartered in West Hollywood, California, and part of the Interpublic Group of Companies, to provide strategic counsel and creative development for its recently acquired...
- Research articles 2006-09-27
- Hilton Hotels signs on Dailey & Assoc
- BEVERLY HILLS, Calif. -- Hilton Hotels Corp. has named the Los Angeles, Calif.-based Dailey & Associates its new national advertising agency of record. Dailey succeeds McCann-Erickson, Los Angeles, which had overseen the creative for the hotel operator since 1967. Currently, Sizzler, Lawry's and Nestle are among Dailey's foodservice...
- Research articles 1992-10-05
- 17: Karen Crawford, Director-media advertising and relationship marketing Nestle USA; Ad budget: $1.11 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free & Ginsberg; Foote Cone & Belding Worldwide; R/GA; and Universal McCann Worldwide, all New York; Casanova Pendrill Publicidad, Irvine, Calif.; Dailey & Associates and McCann Erickson World AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free & Ginsberg; Foote Cone & Belding...
- Research articles 2004-10-04
- Tulsa office of Gable & Gotwals announces 2 new associates
- Erin K. Dailey and John J. Griffin III have joined the firm as associates in the Tulsa office of Gable & Gotwals. Dailey's emphasis is in the areas of litigation and energy law. Griffin's legal practice is in the area of taxation and corporate law.
- Research articles 2005-10-10
- For the record
- "Two cheers for Taco Bell, and let's hope the Panera guy has clean hands," Dec. 9, page 14, incorrectly stated that incumbent Dailey and Associates was not asked to defend the El Polio Loco ad account. The agency was invited to participate in the review but declined to do so....
- Research articles 2003-01-06
- El Pollo Loco starts review for general-market ad duties
- IRVINE, CALIF. -- El Pollo Loco launched an agency review for general-market ad duties and said incumbent agency Dailey and Associates would not participate: The review of the $7 million account comes a month after the 300-unit chain hired Karen Eadon, a former marketing executive at McDonald's Corp. and...
- Research articles 2002-11-25
- 7: Brad Simmons, VP-media services, Unilever U.S. Ad budget: $1.33 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, New York. Interpublic's Campbell Mithun, Minneapolis; Dailey & Associates, Los Angeles; Lowe & Partners Worldwide and McCann Erickson Worldwide, both New York. Omnicom's DDB Worldwid AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, New York. Interpublic's Campbell...
- Research articles 2004-10-04
- Dominicks' account to McCann.
- [Northlake, Ill.] Safeway Stores, which recently acquired Dominicks Finer Foods, has consolidated the $10 million Dominicks account with Safeway's media ... [Northlake, Ill.] Safeway Stores, which recently acquired Dominicks Finer Foods, has consolidated the $10 million Dominicks account with Safeway's media buying agency, McCann-Erickson Worldwide,...
- Research articles 1999-06-07
- Dailey & Associates Helps Weyerhaeuser Change the Way People See Trees
- Agency Supports Strategic Direction of Forest Products Leader With Development of "Growing Ideas" Campaign and Web Site
- Research articles 2007-07-09
- 'Loco' touts combo meals in new TV campaign for El Pollo Loco
- IRVINE, CALIF -- El Pollo Loco broke a new TV campaign in which an animated "spokesbird" named Loco promotes combo meals for $4.99. The 30-second spot, which Dailey & Associates of West Hollywood, Calif., created, focuses on the chain's signature chicken and Mexican offerings under the theme "When things...
- Research articles 2002-03-25
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