Dairy Fresh Corp.

• Private
• US

Dow Jones Description

In 1950 a competitor in Mobile was ready to sell their operation. An excellent opportunity for expansion presented itself and the brothers purchased Dairy Fresh for fifty-five thousand dollars. The Dairy Fresh brand name was well known in the area and had great marketing potential in other areas. Furthermore, the Dairy Fresh operation had established "milk routes" and a good customer base. The Dairy Fresh facility increased sales to the civilian population. To this point, over fifty percent of the milk processed and sold through Dixie Dairies was to military facilities. Dixie Dairies, Blackbelt Creamery, and Dairy Fresh were consolidated in 1951 to become Dairy Fresh Corporation. In the early 1960's an ice cream company in Greensboro decided to sell their operation. The owner of Jay's Ice Cream Company approached Lem and Aubrey Morrison with an offer to sale. The brothers decided that they could produce the ice cream in Greensboro for distribution in their other operations. The ice cream plant was purchased and Dairy Fresh Ice Cream Company was born. About 1961 another key individual was added to the management team. Erwin Burt, a dairy science graduate of Mississippi State, was hired from Sealtest in Birmingham to manage the new ice cream Company. Today the Ice Cream Company is operated with Tommy Stewart as General Manager and produces over 1.5 million gallons annually. Due to the declining health of Aubrey Morrison, Lem purchased his brother's interest in the business...

Executive Vice President

Number of Employees 700

Contact Information

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