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daniel g. goldstein, eric j. johnson, andreas herrmann, mark heitmann

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Nudge Your Customers Toward Better Choices
A car rental agency includes insurance unless you specifically decline it. A software vendor recommends clicking "next" for a quick install. These companies have designed defaults for customers. Well-designed defaults simplify decision making, enhance customer...
Tags: Default, Customer, Cellular Phones, Consumer Electronics, Personal Technology, Harvard Business Review, In Brief, Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann, Mark Heitmann, Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann, Mark Heitmann
Articles 2009-02-09
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