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daniel g. goldstein

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Nudge Your Customers Toward Better Choices
A car rental agency includes insurance unless you specifically decline it. A software vendor recommends clicking "next" for a quick install. These companies have designed defaults for customers. Well-designed defaults simplify decision making, enhance customer...
Tags: Default, Customer, Cellular Phones, Consumer Electronics, Personal Technology, Harvard Business Review, In Brief, Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann, Mark Heitmann, Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann, Mark Heitmann
Articles 2009-02-09

Additional Resources

Take-Two F3Q07 (Qtr End 7/31/07) Earnings Call Transcript
Question-and-Answer SessionInstructions) Our first question comes from Heath Terry - Credit Suisse. Heath Terry - Credit Suisse Lainie, of the 35 titles that you mentioned in development, can you give us a breakdown on where those fall, even roughly, between the two fiscal years and which labels we...
Tags: Take-Two Interactive Software Inc.
Earnings calls 2007-09-10
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