Resources

1 Resources for

daniel yankelovich

Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation; Articles 2008-05-06

Profit with Honor: The New Stage of Market Capitalism.(bookSHELF)(Book review): Profit with Honor: The New Stage of Market Capitalism. By Daniel Yankelovich. Yale University Press, 189 pages. $24. [ILLUSTRATION OMITTED] As much as anything, this relatively slim book by famed social researcher Daniel Yankelovich is an extended essay, a treatise on what...; Tags: Government, Quality, Regulations, standards, Yale University; Research articles 2006-10-01
The Incumbent's Advantage: Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...; Tags: Segmentation, Customer, Marketing Research, Marketing, Harvard Business Review, In Brief, Ian C. MacMillan, Larry Selden, Ian C. MacMillan, Larry Selden; Articles 2008-11-20