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- Outdoor ad firm Danoo buys ad network IdeaCast
- US-based digital outdoor ad firm Danoo is buying outdoor ad network IdeaCast from National CineMedia for an undisclosed sum. The IdeaCast network aims to reach audiences on planes and health clubs. Dannoo says the merger will result in improved ad...
- Articles 2009-07-06
- Danoo Rebrands As Reach Media Group To Push Out-of-Home Video Ads
- In-store video network Danoo has relaunched as Reach Media Group RMG, an out-of-home digital media network that targets consumers at retail, on airplanes and in fitness clubs. Danoo acquired rival outdoor digital ad network IdeaCast to scale out in July; the combined companies now reach 15,000 screens with content...
- External links 2009-08-19
- Bluetooth Mobile Ads Deliver 'Hangover'
- For all the talk about having the right product at the right time, retailers have never attained the holy grail of using location-based ads to market to people's mobile devices -- thank goodness. The main drawbacks to sending marketing messages to possible customers as they walk past...
- Blog posts 2009-07-16
Additional Resources
- TargetCast Buys Out-of-Home Digital Network Ripple TV
- More consolidation in the out-of-home digital ad space ... TargetCast Networks TCN has acquired Ripple TV, a retail digital ad network based in El Segundo, Calif. Financial terms were not disclosed. Ripple TV, which raised $4 million pdf in funding from DFJ and Trinity Ventures in March, runs its...
- External links 2009-09-23
- Netpulse Raises $3.1 Million For VOD Ad Network In Fitness Clubs
- Health and fitness club-based digital ad and content network Netpulse has raised $3.1 million in a first round of funding. Javelin Venture Partners led, with participation from DFJ Frontier. The S.F.-based company will use the new money to continue building out its HD and VOD entertainment platform, which it...
- External links 2009-10-27
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