Resources

4 Resources for

data quality and marketing

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BNET Resources

Data Quality as a Boardroom Issue
The powerful impact of data remains untapped in most organizations. Vital information lives throughout a company's corporate infrastructure from simple customer databases to complex Enterprise Resource Planning ERP systems and data warehouses. Yet despite its role as an invaluable resource, most organizations today put more value on infrastructure and high...
Tags: Data Quality, Organization, ITNetwork365, Business Intelligence, Construction, Enterprise Resource Planning (ERP), Databases, Product Marketing, Storage, Enterprise Software, Software, Data Management, Marketing, Hardware
White papers
CRM's Weakest Link: Data Quality
When you think of the CRM failure rate, what causes come to mind? Outdated business processes? Faulty project management? The CRM app itself? Good answers, but one of the most insidious risk factors for CRM failure is the quality of the data underlying the initiative. Data problems...
Tags: Data Quality, CRM, ITNetwork365, Data Problem, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers
Xinjiang Telecom Implements Teradata® Warehouse for its Business Analysis System; First Phase of Centralized Data Platform Deployed, Improving Data Quality for Business Decision-Making and Marketing Re-Engineering
BEIJING -- Teradata, a division of NCR Corporation (NYSE:NCR), announced today that Xinjiang Telecom Co Ltd Xinjiang Telecom has successfully deployed the first phase of its business analysis system based on a Teradata data warehouse. The centralized data platform provides powerful support to Xinjiang Telecom's decision-making and marketing re-engineering initiative.
Tags: data quality, decision-making, marketing, Teradata
Research articles 2006-04-24
Take Out the Garbage | BTalk Australia
Is poor quality data costing you money? Most businesses in Australia believe so but almost half have no idea just how big the problem is. Today on BTalk Australia Phil Dobbie talks to Matt Glasner, General Manager of Experian QAS for Australia and New Zealand, about how...
Tags: Data Quality, Australia, Compliance, Data, Business, Issue, Information, Organization, Corporate Governance, Marketing Research, Databases, Business Operations, Corporate Law, Marketing, Enterprise Software, Software, Data Management, Phil Dobbie
Blog posts 2008-07-16

Additional Resources

ORACLE TO ACQUIRE MAINFRAME DATA EXTRACTION SOFTWARE FIRM.(Company Business and Marketing)
Oracle Corporation (Nasdaq: ORCL) and Carleton Corporation (Nasdaq: CARL) have signed a definitive merger agreement for Oracle to acquire Carleton, an early innovator of data quality and mainframe data extraction software for customer-focused data wa Oracle Corporation (Nasdaq: ORCL) and Carleton Corporation (Nasdaq: CARL) have...
Tags: mainframe, marketing, Nasdaq Stock Market Inc., Oracle Corp., software
Research articles 2000-01-01
User Adoption, Data Quality, and Productivity Improve at ADTRAN With Salesforce
ADTRAN needed to consolidate multiple systems. They also wanted to improve lead & opportunity management processes while replacing paper-based reporting; and required integrated and accurate marketing data. ADTRAN selected salesforce.com over Siebel OnDemand for global mobile CRM. As a result, ADTRAN experienced dramatic gains in data quality, user adoption, and...
Tags: Salesforce.com Inc., Data Quality, ADTRAN, Sales Force Management, Databases, Sales, Enterprise Software, Software, Data Management
Case studies
Harte-Hanks Acquires StepDot Software GmbH; A Leading German Data Integration and Data Quality Provider will be Combined with Harte-Hanks Trillium Software®
SAN ANTONIO -- Harte Hanks Inc. (NYSE:HHS), a worldwide direct and targeted marketing company, today announced that it has acquired StepDot Software GmbH of Germany. StepDot, based in Boblingen, Germany, has been a value-added reseller specializing in data quality and integration solutions for Harte Hanks since 2002. Harte-Hanks further...
Tags: Trillium Corp.
Research articles 2006-06-13
WorldWide Retail Exchange and ACNielsen Partner to Launch Data Quality Program; Alliance Created to Bring Improved Data Quality to Manufacturers and Retailers
CHICAGO -- The WorldWide Retail Exchange WWRE, the premier Internet-based business-to-business exchange for retailers and suppliers and ACNielsen, the world's leading provider of marketing information, today announced an alliance to improve data quality for manufacturers and retailers. ACNielsen will partner with the WWRE for the launch of the WWRE Data...
Tags: ACNielsen, alliance, data quality, retail company
Research articles 2004-08-03
Abbey National saves GBP15.2m with Avellino Discovery; Avellino Discovery helps UK bank improve data quality enabling better marketing, reduced credit risk provisioning and lower IT costs.
M2 PRESSWIRE-21 March 2003-AVELLINO: Abbey National saves GBP15.2m with Avellino Discovery; Avellino Discovery helps UK bank improve data quality enabling better marketing, reduced credit risk provisioning and lower IT costsC1994-2003 M2 COMMUNICATIONS LTD RDATE:03212003 Aldermaston, UK and Pittsburgh, PA -- Avellino,...
Tags: Abbey National Plc.
Research articles 2003-03-21
Abbey National saves GBP15.2m with AvellinoDiscovery; AvellinoDiscovery helps UK bank improve data quality enabling better marketing, reduced credit risk provisioning and lower IT costs.
M2 PRESSWIRE-24 March 2003-AVELLINO: Abbey National saves GBP15.2m with AvellinoDiscovery; AvellinoDiscovery helps UK bank improve data quality enabling better marketing, reduced credit risk provisioning and lower IT costsC1994-2003 M2 COMMUNICATIONS LTD RDATE:03242003 Aldermaston, UK and Pittsburgh, PA:Avellino, a privately held data...
Tags: Abbey National Plc.
Research articles 2003-03-24
Data governance and IBM System z - Your key to business optimization
The pressure's on and it's staying on. How well you manage your data and deliver it can make the difference between business success or failure. The usage, sharing and processing of electronic data continues to rapidly increase, yet many corporations still complain about being data rich but information poor....
Tags: Webcast, Optimization, IBM Corp., Data Governance, Service-Oriented Architecture (SOA), Strategy, Web Services, Enterprise Software, Software, Management
Webcasts 2009-09-29
Informix and Trillium team up to improve e-business customer data quality - Company Business and Marketing - Brief Article
TELECOMWORLDWIRE-7 June 2000-Informix and Trillium team up to improve e-business customer data quality C1994-2000 M2 COMMUNICATIONS LTD http://www.m2.com Informix Corp and Harte-Hanks Inc's Trillium Software division have formed a product integration alliance to enhance the reliability of data warehouse, customer relationship management and web data. Under...
Tags: Informix Software, Trillium Corp.
Research articles 2000-06-07
VALITY ENHANCES IBM DB2 WAREHOUSE MANAGER.(Company Business and Marketing)
Vality Technology, Boston, Mass., a market-share leader in enterprise data quality management software and consulting services, has announced its support for IBM DB2 Warehouse Manager v7.2. IBM has integrated the Vality INTEGRITY software to perform Vality Technology, Boston, Mass., a market-share leader in enterprise...
Tags: IBM Corp., IBM DB2, marketing
Research articles 2001-09-01
Informix Software & Trillium Software Partner.(Company Business and Marketing)
Informix Corp. (Nasdaq: IFMX) a leader in software infrastructure for the i.Economy, announced a strategic product integration partnership with Trillium Software, a division of Harte-Hanks Inc. (NYSE: HHS), a leading provider of customer data quality management software solutions, to address the need for accurate, reliable data...
Tags: Informix Software, Trillium Corp.
Research articles 2000-06-19
QMSoft Selected by Sagent Technology for Geocoding and Address Standardization
CLEARWATER, Fla.--BUSINESS WIRE--Aug. 24, 1999-- -- New Agreement Offers Business Users of CRM Apps Easy Access to Improved Address, Postal Code and Spatial Accuracy through Embedded Transforms -- Qualitative Marketing Software Inc. (www.qmsoft.com), a recognized leader in data quality and data enhancement technology for enterprise and...
Tags: Sagent Technology Inc.
Research articles 1999-08-24
ASI Business Solutions, Inc. Introduces The Investigator Portfolio Series of Services to Help Improve Pharmaceutical Data Quality
Business Editors/Health/Medical Writers KING OF PRUSSIA, Pa.--BUSINESS WIRE--Feb. 10, 2003 Today ASI Business Solutions, Inc. the pioneers of Precision IntelligenceTM became the first in its industry to introduce a comprehensive series of services that can drastically improve the integrity, reliability and utilization of sales and marketing business data...
Tags: ASI Business Solutions Inc.
Research articles 2003-02-10
Cable & Wireless Launches DSL Service; Service Provides Critical Last Mile, High Speed Connection to the Internet for Businesses - Company Business and Marketing
Cable & Wireless, a leading global provider of Internet, data, voice and messaging solutions, Wednesday announced the availability of its digital subscriber line DSL services in the United States. Cable & Wireless premium quality SDSL Internet Access Service provides businesses with always-on Internet connectivity over standard telephone lines...
Tags: Cable & Wireless Plc., NorthPoint Communications
Research articles 1999-10-11
Using Your Marketing Database Effectively
The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
Tags: Marketing, Sales, Marketing Research, Sales Force Management, Sales Strategy, Database, Customer, Information, Sector, Competitor Assessment, BNET Editorial, Competitor
Articles 2008-03-03
Quality control: marketing success is driven by intelligent list selection. But, between agencies and brokers, obtaining quality data is a costly exercise. David Reed asks if marketers are taking the most effective route. (Buying Dm).
WITHOUT LISTS AND DATA, there is no direct marketing. Direct mail is the obvious by-product of a database, but it is by no means the only one. Telemarketing and e-marketing both rely on the availability of contact details. And, ultimately, direct marketing depends on being able to profile customers, prospects...
Tags: Thompson Sales Co.
Research articles 2003-04-25
MPortal and iPhones, Runaware SaaS, Bluetooth, DeltaCom, Net-Results and Salesforce.com, Netezza and Oracle
The news as of the first coffee this morning, and the music is more Larry Norman. This guy single-handedly created the entire "Christian rock" genre, today worth billions, but back in the late '60s and early '70s he couldn't get played on radio, as he was too secular for Christians...
Tags: Comcast Corp., Apple iPhone, Software, Oracle Corp., Headset, Salesforce.com Inc., Netezza, Bluetooth Headset
News items 2009-09-03
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