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	<title><![CDATA[data quality and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to data quality and marketing]]></description>
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		<title><![CDATA[Take Out the Garbage | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/07/16/take-out-the-garbage-btalk-australia/]]></link>
		<description><![CDATA[Is poor quality data costing you money? Most businesses in Australia believe so but almost half have no idea just how big the problem is.    Today on BTalk Australia Phil Dobbie talks to Matt Glasner, General Manager of Experian QAS for Australia and New Zealand, about how...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 16 Jul 2008 11:10:34 -0700</pubDate>
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		<title><![CDATA[Xinjiang Telecom Implements Teradata® Warehouse for its Business Analysis System; First Phase of Centralized Data Platform Deployed, Improving Data Quality for Business Decision-Making and Marketing Re-Engineering]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_April_24/ai_n16132789]]></link>
		<description><![CDATA[BEIJING -- Teradata, a division of NCR Corporation (NYSE:NCR), announced today that Xinjiang Telecom Co Ltd Xinjiang Telecom has successfully deployed the first phase of its business analysis system based on a Teradata data warehouse. The centralized data platform provides powerful support to Xinjiang Telecom's decision-making and marketing re-engineering initiative.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Apr 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[CRM's Weakest Link: Data Quality]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=175899]]></link>
		<description><![CDATA[When you think of the CRM failure rate, what causes come to mind? Outdated business processes? Faulty project management? The CRM app itself? Good answers, but one of the most insidious risk factors for CRM failure is the quality of the data underlying the initiative.    Data problems...]]></description>
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		<title><![CDATA[Data Quality as a Boardroom Issue]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=175903]]></link>
		<description><![CDATA[The powerful impact of data remains untapped in most organizations. Vital information lives throughout a company's corporate infrastructure from simple customer databases to complex Enterprise Resource Planning ERP systems and data warehouses. Yet despite its role as an invaluable resource, most organizations today put more value on infrastructure and high...]]></description>
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