Resources

28 Resources for

data warehouse and marketing

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BNET Business Dictionary

Data Warehouse
a collection of subject-orientated data collected over a period of time and stored on a computer to provide information in support of managerial decision making. A data warehouse contains a...
Data Warehouse definition on BNET »

BNET Resources

SAS Integrates with Platform JobScheduler - Alliance Delivers Value to Customers; Spectra Marketing Increases ROI With Automated Data Warehousing Job Scheduling
Business Editors/High-Tech Writers
Tags: alliance, data warehouse, marketing, ROI, SAS Institute
Research articles 2002-10-28
Sagent Appoints Perry Mizota to Top Marketing Spot; Former Sybase and Business Objects star to lead marketing charge for data warehousing start-up
MENLO PARK, Calif.--BUSINESS WIRE--July 31, 1995--Sagent Technology, Inc., the newest entrant in the fast-growing data warehousing and decision support tools markets, today announced the appointment of Perry Mizota, 34, as vice president of marketing. Formerly vice president of marketing for Business Objects, Inc., Mizota brings more than eight years of...
Tags: Business Objects, data warehouse, marketing, Sybase Inc.
Research articles 1995-07-31
ATA Chooses Teradata to Help Its Marketing Efforts ``Take Off''; Powerful CRM Solutions Will be Based On New Enterprise Data Warehouse
Business Editors/High Tech Writers
Tags: ATA, CRM, CRM solution, data warehouse, marketing, Teradata
Research articles 2002-05-21
Marketing back office.(IBM;s DecisionEdge Relationship Marketing software)(Brief Article)
For banks large enough to support a more extensive data warehouse and systems that can gather, manage, and analyze transactional data, IBM developed DecisionEdge Relationship Marketing, which it describes as a comprehensive "back office system&q For banks large enough to support a more extensive data warehouse...
Tags: back-office, data warehouse, IBM Corp., marketing, relationship marketing, software
Research articles 1999-02-01
Data Warehousing in the Construction Industry: Organizing and Processing Data for Decision-Making
Construction organizations are critically dependent on data. But data must be available in suitable forms for use. Timely access to useful and meaningful information can enable construction companies gain competitive edge, increase client satisfaction, expand market share and enhance profitability. Vast amounts of construction operational data are scattered across multiple,...
Tags: Data Warehouse, Construction Industry, Decision-making, Canada, Database Management, Construction Organization, Business Intelligence, Databases, Advertising & Promotion, Tools & Techniques, Storage, Enterprise Software, Software, Data Management, Marketing, Management, Hardware
White papers 2003-01-13
Automated Data Warehousing for Rule-Based CRM Systems
This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are represented as a set of IF-THEN rules. Currently, to provide good quality CRM functionalities, CRM systems seek to combine conventional CRM methodologies with data warehousing technology....
Tags: CRM System, Data Warehouse, CRM, Business Intelligence, Customer Relationship Management (CRM), Storage, Advertising & Promotion, Enterprise Software, Databases, Software, Data Management, Hardware, Marketing
White papers 2002-11-26
Five Ways Data Warehouses Can Promote Visual Problem-Solving
This paper describes about the visual analysis which is the most powerful and simplified way to get the most from enterprise data. However, most business intelligence products do so little to integrate, much less simplify, visual analytics within their offering. This paper provides information about the five fundamental visual design...
Tags: Data Warehouse, Hyperion Solutions Corp., Analysis, Business Intelligence, Pricing, Tools & Techniques, Databases, Enterprise Software, Software, Data Management, Marketing, Management
White papers 2005-08-04
A Data Warehousing and Data Mining Framework for Web Usage Management
A new challenge in Web usage analysis is how to manage and discover informative patterns from various types of Web data stored in structured or unstructured databases for system monitoring and decision making. In this paper, a novel integrated data Warehousing and data mining framework for Website management and patterns...
Tags: Web, Data Warehouse, Chinese University Of Hong Kong, Data Mining, Business Intelligence, Channel Management, Databases, Marketing Research, Enterprise Software, Software, Data Management, Marketing
White papers 2005-09-21
Customer Value Management for the World's Leading Emerging Markets Bank
The client, a world's leading emerging markets bank, wanted to thrust on its capabilities in personal banking and credit business loans and cards. To foray deeper into the business, the client required data warehousing and business intelligence solutions to be implemented effectively and quickly. Wipro developed a complete Data warehousing...
Tags: Data Warehouse, Wipro Technologies, Business Intelligence, Pricing, Tools & Techniques, Databases, Storage, Financial Services, Enterprise Software, Software, Data Management, Marketing, Management, Hardware
Case studies
Data Mining for Analyzing the Impact of Environmental Stress on Plants - A Case Study Using OSMID
This paper first provides a brief background on the basic concepts and development of data mining and how it relates to data warehousing. Data mining and data warehousing are relatively new and rapidly expanding areas of information systems for which new courses and curricula being created. A brief background on...
Tags: Data Warehouse, Data Mining, Business Intelligence, Biotechnology, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing
White papers 2004-09-09
Data Warehousing Solution for One of Europe's Largest Financial Services Group
The client is one of Europe's largest financial services group with leading positions in corporate & commercial banking, retail banking, credit cards and general insurance. The client needed a business intelligence solution to consolidate the mortgage administration processes, satisfy better sales cycle management, mortgage product performance analysis, financial forecasting based...
Tags: Data Warehouse, Financial Service, Sales Cycle, Infosys Technologies Ltd., Business Intelligence, Sales Strategy, Sales Force Management, Sales Tools, Storage, Pricing, Databases, Enterprise Software, Software, Data Management, Sales, Hardware, Marketing
Case studies
Leading pharmaceutical information provider shaves days off prescription sales database runs with EMC Open Storage Systems; EMC Open Storage shortens data warehouse queries by 40% for world's largest provider of pharmaceutical sales and marketing Informat
HOPKINTON, Mass.--BUSINESS WIRE--June 5, 1996--EMC Corporation today announced that IMS America, the world's largest provider of marketing and decision support information to the pharmaceutical industry, has dramatically increased computer system performance and reliability with EMC's Symmetrix 3500 Integrated Cached Disk Array ICDA open storage systems.
Tags: data warehouse, database, EMC Corp., marketing, pharmaceutical company, sales, storage, storage system
Research articles 1996-06-05
Data Warehousing with DB2 for System z
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2 family of solutions, can help you meet requirements for data warehousing and business intelligence.
Tags: Data Warehouse, IBM DB2, IBM Corp., Business Intelligence, Databases, Storage, Pricing, Enterprise Software, Software, Data Management, Hardware, Marketing
White papers 2008-12-31
H-E-B Moves to Active Data Warehousing with Help From Teradata; Action Will Enable Retailer to Make Better Marketing and Operations Decisions Faster — Strategic Decision Furthers Relationship with Teradata; Replaces Oracle Database
SAN ANTONIO -- H-E-B, a food and drug retailer known for its innovative use of technology, is implementing a series of new infrastructure tools from Teradata, a division of NCR Corporation (NYSE:NCR), that will dramatically improve the company's ability to act and react to trends in the market. The transaction...
Tags: data warehouse, database, marketing, Oracle Corp., Oracle Database, Teradata
Research articles 2005-09-20
The bunny hops into marketing performance: a new data warehouse and software help improve customer retention efforts.(Playboy Entertainment Group Inc. launches playboy.com)
Playboy.com, the online presence of Playboy magazine, had little consistency in the way units measured business performance and reported results to management. The site created reports manually, merging data from available applications and hand-enter Playboy.com, the online presence of Playboy magazine, had little consistency in...
Tags: data warehouse, marketing, Playboy, software
Research articles 2005-08-01
Informix looks for data warehousing solution.(forms marketing alliance with Business Objects for advanced reporting systems technology)
Informix and U.S.-based Business Objects have announced a strategic alliance covering the marketing and development of advanced reporting systems technology. Informix and U.S.-based Business Objects have announced a strategic alliance covering the marketing and development of advanced reporting systems technology.
Tags: Business Objects, data warehouse, marketing
Research articles 1995-11-15
Data warehousing with DB2 family for IBM System z customers
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2 family of solutions, can help you meet requirements for data warehousing and business intelligence.
Tags: Data Warehouse, IBM DB2, IBM Corp., Business Intelligence, Databases, Storage, Pricing, Enterprise Software, Software, Data Management, Hardware, Marketing
White papers 2009-08-06
Top Ten Trends In Business Intelligence And Data Warehousing For 2005
Business Intelligence and Data Warehousing (BI/DW) has reached a new level of maturity, both as a discipline and a technology market. Demand for BI/DW is stronger than ever; for the first time in 2004, BI/DW made the list of top ten CIO priorities according to a Gartner survey. In this...
Tags: Data Warehouse, BI/DW, Business Intelligence, Pricing, Tools & Techniques, Databases, Storage, Enterprise Software, Software, Data Management, Marketing, Management, Hardware
White papers 2005-08-01
From Data Warehouse To CRM, The Evolution Of Enterprise Customer Focus
As old as business itself, Customer Relationship Management CRM has grown to be a number one priority in corporations around the globe, primarily because of the growth of the Internet and Web. Central to the move toward a customer-centric enterprise is the data warehouse and today, many firms both large...
Tags: Data Warehouse, CRM, Business Intelligence, Storage, Advertising & Promotion, Customer Relationship Management (CRM), Databases, Enterprise Software, Software, Data Management, Hardware, Marketing
White papers 2006-06-21
Customer Value Measurement: Using a Data Warehouse to Determine Customer Profitability, Customer Tenure, and Lifetime Value - Mobile Market
Developing customer profitability can provide dividends to mobile operators. The mobile industry is still less than twenty years old, and as such is moving from a growth to a maturity stage. Like many other industries, different performance measurement metrics are used depending on the stage of evolution. The days when...
Tags: Advertising & Promotion, Data Warehouse, Management, Manufacturing, Marketing, Mobile, Mobile Industry, Mobile Operator, NCR Corp., Strategy
White papers 2006-09-01
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