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	<title><![CDATA[data warehouse and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to data warehouse and marketing]]></description>
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		<title><![CDATA[Data warehousing with DB2 family for IBM System z customers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1110765]]></link>
		<description><![CDATA[Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2 family of solutions, can help you meet requirements for data warehousing and business intelligence. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 06 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+db2.html"><![CDATA[IBM DB2]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[Data Warehousing And Data Mining - Collection And Analysis Of Data]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=950243]]></link>
		<description><![CDATA[Data warehousing is the process of integrating data from multiple internal and external sources and making it readily available for use in business analysis. Data mining is a kind of analysis that is supported by a very large data warehouse. By the application of statistical and inference tools, data mining...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/data+mining.html"><![CDATA[Data Mining]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
	</item>
	<item>
		<title><![CDATA[Data Warehousing with DB2 for System z]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186279]]></link>
		<description><![CDATA[Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2 family of solutions, can help you meet requirements for data warehousing and business intelligence. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 31 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+db2.html"><![CDATA[IBM DB2]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[BI Application Convergence: Build, Buy Or Both?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970771]]></link>
		<description><![CDATA[Behind every success or failure are people. People are the only differentiators. Every Data Warehousing DW and Business Intelligence BI project, whether successful or not, teaches us something. It is generally on failures that we base our new success. BI project management requires different techniques and methods to succeed. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Sep 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/convergence.html"><![CDATA[Convergence]]></category>
		<category domain="http://resources.bnet.com/topic/sourcemedia.html"><![CDATA[SourceMedia]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence+project+management.html"><![CDATA[Business Intelligence Project Management]]></category>
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	<item>
		<title><![CDATA[Customer Value Measurement: Using a Data Warehouse to Determine Customer Profitability, Customer Tenure, and Lifetime Value - Mobile Market]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=262013]]></link>
		<description><![CDATA[Developing customer profitability can provide dividends to mobile operators. The mobile industry is still less than twenty years old, and as such is moving from a growth to a maturity stage. Like many other industries, different performance measurement metrics are used depending on the stage of evolution. The days when...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+operator.html"><![CDATA[Mobile Operator]]></category>
		<category domain="http://resources.bnet.com/topic/ncr+corp..html"><![CDATA[NCR Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NCR</category>
		<category domain="tickers">NCR</category>
	</item>
	<item>
		<title><![CDATA[From Data Warehouse To CRM, The Evolution Of Enterprise Customer Focus]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=275898]]></link>
		<description><![CDATA[As old as business itself, Customer Relationship Management CRM has grown to be a number one priority in corporations around the globe, primarily because of the growth of the Internet and Web. Central to the move toward a customer-centric enterprise is the data warehouse and today, many firms both large...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 21 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
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		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
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	</item>
	<item>
		<title><![CDATA[A Business Approach To Right-Time Decision Making]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=356282]]></link>
		<description><![CDATA[To make effective decisions, business users need dashboards and reports that blend both historical and the latest transaction data. Unfortunately, few Business Intelligence products today can generate views that merge data from multiple systems, including data warehouses and operational systems that contain the most up-to-date information. This situation forces users...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/data+warehousing+institute.html"><![CDATA[Data Warehousing Institute]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
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	</item>
	<item>
		<title><![CDATA[A Data Warehousing and Data Mining Framework for Web Usage Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=165375]]></link>
		<description><![CDATA[A new challenge in Web usage analysis is how to manage and discover informative patterns from various types of Web data stored in structured or unstructured databases for system monitoring and decision making. In this paper, a novel integrated data Warehousing and data mining framework for Website management and patterns...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 21 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/chinese+university+of+hong+kong.html"><![CDATA[Chinese University Of Hong Kong]]></category>
		<category domain="http://resources.bnet.com/topic/data+mining.html"><![CDATA[Data Mining]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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	</item>
	<item>
		<title><![CDATA[H-E-B Moves to Active Data Warehousing with Help From Teradata; Action Will Enable Retailer to Make Better Marketing and Operations Decisions Faster &#151; Strategic Decision Furthers Relationship with Teradata; Replaces Oracle Database]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_20/ai_n15398956]]></link>
		<description><![CDATA[SAN ANTONIO -- H-E-B, a food and drug retailer known for its innovative use of technology, is implementing a series of new infrastructure tools from Teradata, a division of NCR Corporation (NYSE:NCR), that will dramatically improve the company's ability to act and react to trends in the market. The transaction...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[data warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/database.html"><![CDATA[database]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/oracle+database.html"><![CDATA[Oracle Database]]></category>
		<category domain="http://resources.bnet.com/topic/teradata.html"><![CDATA[Teradata]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[Critical Lessons From The First Decade Of Business Intelligence And Data Warehousing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=275978]]></link>
		<description><![CDATA[The experiences of the early adopters of Business Intelligence BI and data warehousing provide important lessons about what works in business intelligence solutions. These lessons and emerging trends in BI technologies reveal the principles that will lead to greater value from your business intelligence investment. The first 10 years of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 11 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
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		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Five Ways Data Warehouses Can Promote Visual Problem-Solving]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=156011]]></link>
		<description><![CDATA[This paper describes about the visual analysis which is the most powerful and simplified way to get the most from enterprise data. However, most business intelligence products do so little to integrate, much less simplify, visual analytics within their offering. This paper provides information about the five fundamental visual design...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 04 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/hyperion+solutions+corp..html"><![CDATA[Hyperion Solutions Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
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		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HYSL</category>
		<category domain="tickers">HYSL</category>
	</item>
	<item>
		<title><![CDATA[Top Ten Trends In Business Intelligence And Data Warehousing For 2005]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=275900]]></link>
		<description><![CDATA[Business Intelligence and Data Warehousing (BI/DW) has reached a new level of maturity, both as a discipline and a technology market. Demand for BI/DW is stronger than ever; for the first time in 2004, BI/DW made the list of top ten CIO priorities according to a Gartner survey. In this...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/bi%252fdw.html"><![CDATA[BI/DW]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
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		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
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	</item>
	<item>
		<title><![CDATA[The bunny hops into marketing performance: a new data warehouse and software help improve customer retention efforts.(Playboy Entertainment Group Inc. launches playboy.com)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4349/is_200508/ai_n18990205]]></link>
		<description><![CDATA[Playboy.com, the online presence of Playboy magazine, had little  consistency in the way units measured business performance and reported  results to management. The site created reports manually, merging data  from available applications and hand-enter  Playboy.com, the online presence of Playboy magazine, had little  consistency in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[data warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Business Intelligence And Data Warehousing (BIDW)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=275971]]></link>
		<description><![CDATA[This paper briefly explains what Business Intelligence and Data Warehousing BIDW systems are, how they transform raw data into useful information, and the major trends driving businesses' need for BIDW systems today. The paper describes key user requirements for successful BIDW solutions and the infrastructure and technology Sun offers that...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
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	</item>
	<item>
		<title><![CDATA[Top 10 Trends In Business Intelligence And Data Warehousing For 2005]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=282172]]></link>
		<description><![CDATA[Business Intelligence and Data Warehousing (BI/DW) has reached a new level of maturity, both as a discipline and a technology market. Most enterprises already have a BI/DW infrastructure in place and are now taking the lessons they've learned from previous efforts to remedy problem areas. At the same time, many...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise.html"><![CDATA[Enterprise]]></category>
		<category domain="http://resources.bnet.com/topic/bi%252fdw.html"><![CDATA[BI/DW]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
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	</item>
	<item>
		<title><![CDATA[Data Mining for Analyzing the Impact of Environmental Stress on Plants - A Case Study Using OSMID]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=165376]]></link>
		<description><![CDATA[This paper first provides a brief background on the basic concepts and development of data mining and how it relates to data warehousing. Data mining and data warehousing are relatively new and rapidly expanding areas of information systems for which new courses and curricula being created. A brief background on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 09 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/data+mining.html"><![CDATA[Data Mining]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/biotechnology.html"><![CDATA[Biotechnology]]></category>
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	</item>
	<item>
		<title><![CDATA[Business Process Visibility: Different Approaches]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=178982]]></link>
		<description><![CDATA[A person is undoubtedly familiar with Business Intelligence BI products, and how they work with data warehouses to enable managers to slice and dice business information in thousands of ways. Unlike BI solutions that may operate off of data warehouses that are feed by non-real time batch data feeds, the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/business+process.html"><![CDATA[Business Process]]></category>
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	</item>
	<item>
		<title><![CDATA[Data Warehousing in the Construction Industry: Organizing and Processing Data for Decision-Making]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=165353]]></link>
		<description><![CDATA[Construction organizations are critically dependent on data. But data must be available in suitable forms for use. Timely access to useful and meaningful information can enable construction companies gain competitive edge, increase client satisfaction, expand market share and enhance profitability. Vast amounts of construction operational data are scattered across multiple,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 13 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/construction+industry.html"><![CDATA[Construction Industry]]></category>
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	</item>
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		<title><![CDATA[Automated Data Warehousing for Rule-Based CRM Systems]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=165377]]></link>
		<description><![CDATA[This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are represented as a set of IF-THEN rules. Currently, to provide good quality CRM functionalities, CRM systems seek to combine conventional CRM methodologies with data warehousing technology....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 26 Nov 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/crm+system.html"><![CDATA[CRM System]]></category>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[Data Warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
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	<item>
		<title><![CDATA[SAS Integrates with Platform JobScheduler - Alliance Delivers Value to Customers; Spectra Marketing Increases ROI With Automated Data Warehousing Job Scheduling]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Oct_28/ai_93425616]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Oct 2002 00:00:00 -0800</pubDate>
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