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- Database Marketing
- the collection and analysis of information about customers and their buying habits, lifestyles, and other such data. Database marketing is used to build profiles of individual customers, who are then...
- Database Marketing definition on BNET »
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- Realistic Marketing Or ... How Not To Have a DataBase & Survive In The '90s
- Over the past decade there has been an ever increasing number of advocates for DataBase Marketing. There are conferences - multi-day conferences, dedicated to the pursuit of the DB process. Some of them are actually very good, very enlightening. Hundreds, even thousands, of people are attending these events...and learning from...
- White papers 2003-01-01
- What Is a Loyalty program? (Part 2)
- There are several major components to make a loyalty marketing program function properly. First is the creation and maintenance of the database. Database marketing is a gathering, saving and using knowledge about your customers and prospects, for their benefit and your profit. There are several key words here. The...
- White papers 2003-01-01
Additional Resources
- ARGI Partners with Alterian to Deliver Cost-Effective Database Marketing Solutions to Mid-Market
- CHICAGO -- Alterian's Marketing Suite and Newly-Released List Manager 2.0 to Power ARGI's Database Marketing and List Fulfillment Services ARGI (Automated Resources Group International, LLC) announced today that it has signed a licensing agreement with Alterian (LSE:ALN), a global provider of database marketing and customer insight solutions. ARGI will...
- Research articles 2004-10-25
- Alterian Announces Marketing Service Providers Rapidly Adopt Visualization Led Database Marketing Tools To Meet Demand for Actionable Customer Insight
- CHICAGO -- Alterian, (LSE:ALN): --InfoUSA, Experian, The Allant Group, ICOM and Extraprise Are All Utilizing Alterian's Visualization Led Database Marketing Suite To Deliver Faster, More Accurate Customer Insight and Campaign Management to their Clients Alterian, (LSE:ALN) a global provider of database marketing and customer insight solutions, announces increasing...
- Research articles 2004-10-07
- AccuData Introduces Customer and Prospect Database Marketing Solution
- Wireless News 05-05-2009 AccuData Introduces Customer and Prospect Database Marketing Solution Type: News AccuData Integrated Marketing, a full-service database marketing firm, announced the launch of AccuBase, its customer and prospect database marketing solution. The company said the desktop...
- Research articles 2009-05-05
- Merkle Cited as a Database Marketing Leader by Independent Research Firm
- LANHAM, Md. -- Database marketing agency Merkle (www.merklenet.com) announced that it has been cited as a database marketing leader in "The Forrester WaveTM: Database Marketing Service Providers, Q1 2006," from Forrester Research, Inc. Merkle maintains its position as a leader from Forrester, which first cited Merkle as a leader in...
- Research articles 2006-01-16
- Leftist evolution? As database marketing sweeps away conventional practice, bureaux must differentiate themselves by adopting powerful analytical strategies. But many in the industry remain skeptical about their ability to master what Forrester Research t
- IT MAY NOT BE NEWS to direct marketers, but the rest of the marketing industry has just got the message: database marketing is the next big thing. Three factors have combined to make conventional marketing practices out of date: media fragmentation, IT MAY NOT BE...
- Research articles 2004-08-27
- Merkle Partners with Alterian to Gain Speed to Market; Database Marketing Agency Eyes Faster Client Implementation, Campaign Turnaround
- CHICAGO -- Alterian (LSE:ALN), the global provider of database marketing and customer insight solutions, announced today that it has entered into a partnership with Merkle Inc., a leading database marketing agency. Merkle, based in Lanham, Md., is now authorized to use the Alterian Marketing Suite and will be adding Alterian's...
- Research articles 2006-05-08
- Sample Database Marketing Analyst Resume
- This is a sample Database Marketing Analyst Resume that covers objectives and tips to gets you the best Database Marketing Analyst Jobs. This curriculum vitae guide teaches you how to write Database Marketing Analyst Resume.
- Tools & templates 2009-01-01
- Convergys Corporation Teams With KnowledgeBase Marketing to Enhance Clients' Relationship Management; Relationship Greatly Expands Database Marketing Support Capabilities
- CINCINNATI--BUSINESS WIRE--Sept. 28, 1998--Convergys Corporation, the global leader in providing outsourced, integrated, customer care and billing services, today announced that it will team with KnowledgeBase Marketing to provide increased database marketing capabilities to Convergys' clients. The new agreement will combine Convergys' customer management capabilities with KnowledgeBase Marketing's information, data warehousing...
- Research articles 1998-09-28
- The Database Marketing Services Landscape
- Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation of 10 companies that we consider to be the leaders of this industry — but buyers have dozens of other choices. This report includes basic information...
- Research reports 2006-03-08
- Alterian Partners With 10 of 12 Database Marketing Service Providers Cited by an Independent Research Firm
- Alterian (LSE: ALN), a leading global enterprise marketing platform provider, is delivering database, digital and operational enterprise marketing software to 10 of the 12 MSPs included in the Forrester's November 2007 report titled The Forrester WaveTM: Database Marketing Service Providers, Q4 2007. Forrester evaluated 12 service providers from an...
- Research articles 2007-11-07
- GMAC Insurance Selects Merkle to Drive Database Marketing Programs
- LANHAM, Md. -- Merkle (www.merkleinc.com), one of the nation's largest database marketing agencies, announced it has been selected as database marketing agency of record by GMAC Insurance, one of the nation's largest property and casualty insurance companies. With the new contract, Merkle will support GMAC Insurance's nationwide customer acquisition marketing...
- Research articles 2007-08-14
- AccuData Introduces AccuBase®, a Cost-Effective Database Marketing Solution That Scales to Meet the Needs of Both First-Time and Demanding Enterprise Users
- Consultative Approach Helps Clients Accurately Target Qualified Buyers and Increase Marketing ROI FORT MYERS, Fla. -- AccuData Integrated MarketingTM, a leading full-service ...
- Research articles 2009-04-30
- Acxiom Acquires Database Marketing Units From Deluxe Corporation
- CONWAY, Ark.--BUSINESS WIRE--Jan. 4, 1999--AcxiomR Corporation (Nasdaq: ACXM) today announced that it has acquired three database marketing units from Deluxe Corporation (NYSE: DLX) in a cash purchase transaction that was signed on December 31, 1998. The terms of the transaction were not disclosed. The database marketing units are expected to...
- Research articles 1999-01-04
- Service bureaus expand with CRM; Experian and Fair, isaac among companies that have added CRm as a hosted option.(database marketing services companies are increasingly seeking alliances with Internet customer relationship management)(Brief Article)
- Traditional database marketing services companies are increasingly seeking alliances with Internet customer relationship management. But while the deals may provide small-budget marketers with less expensive ways to learn more about their customers' Traditional database marketing services companies are increasingly seeking alliances with Internet customer...
- Research articles 2000-12-04
- Database Marketing: GM plays cards right; Sales ramp up after targeting credit customers.(General Motors, Gold GM Card customers)(Brief Article)(Statistical Data Included)
- Database marketing was in the cards for General Motors Corp. Database marketing was in the cards for General Motors Corp.
- Research articles 2002-05-27
- New Ways To Use Database Marketing.
- When it comes to describing the sales approach of life insurance agents, many consumers may feel hunted down, said Wallace Dale, a computer consultant and former general agent with State Farm, who wants to change that feeling to something more friendly by using database marketing. ...
- Research articles 1998-08-31
- Equifax Buys Database Marketing Firm BeNow and Per-Se Technologies to Acquire NDCHealth Corporation.
- M2 PRESSWIRE-30 August 2005-US Financial Network: Equifax Buys Database Marketing Firm BeNow and Per-Se Technologies to Acquire NDCHealth CorporationC1994-2005 M2 COMMUNICATIONS LTD RDATE:30082005 City of Industry, CA - Business Service industry news provided by Financial News USA (OTC: FNWU) BeNow Inc.,...
- Research articles 2005-08-30
- Identex and Alterian break new ground with HPIS (Hospital Plan Insurance Services) database marketing system; Powerful database interrogation and campaign management partnership.
- M2 PRESSWIRE-20 June 2001-Identex: Identex and Alterian break new ground with HPIS Hospital Plan Insurance Services database marketing system; Powerful database interrogation and campaign management partnership C1994-2001 M2 COMMUNICATIONS LTD RDATE:19062001 Identex, a leading provider in customer management...
- Research articles 2001-06-20
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