Datascension Inc.

Lou Perisco Chairman and Chief Executive Officer and President (effective December 31, 2008) Lou Persico, MBA, CPA has over 25 years of financial and operational experience in private and public corporations. Persico began his career in public accounting and subsequently, he was employed by a series of "Fortune 100 Companies" beginning with American Cyanamid/Wyeth Pharmaceuticals where he held the roles of controller and finance director for almost 10 years operating at overseas locations in Madrid, Spain, San Juan, Puerto Rico and Rio de Janeiro, Brazil.

Lou Persico, MBA, CPA has over 25 years of operational and financial experience in private and public corporations. Persico began his career in public accounting and subsequently, he was employed by a series of "Fortune 100 Companies" beginning with American Cyanamid/Wyeth Pharmaceuticals where he held the roles of controller and finance director for almost 10 years operating at overseas locations in Madrid, Spain, San Juan, Puerto Rico and Rio de Janeiro, Brazil. Persico continued his tenure with other "Blue Chip" companies in a natural succession of increasingly responsible senior financial positions at The PerkinElmer Co., Pearle Vision, Technicolor, Sara Lee, Cambridge Technology Partners and Arthur D. Little as CFO. However, for the past 7 years Persico's focus has been with venture-backed start-up companies as CFO (the lead investor being Insight Venture Partners, a $3 billion private equity firm). Persico went on to sell one of the early stage companies to Quest Software (QSFT), a publicly traded company, after scaling the business from $1.5M to $20M in 13 months for $61M. At a large public enterprise, Cambridge Technology Partners (CATP), Persico was instrumental in building out the global infrastructure of the company from $200M to nearly $700M in worldwide revenue. Persico earned at Pace University, New York City, a combined BBA/MBA with a concentration in finance and accounting. He has graduated from the Executive Programs at the Harvard Business School and Columbia Business School, and he is multilingual (Spanish and Portuguese). Persico is an avid health and fitness enthusiast and is a certified fitness trainer.

Datascension International's President, Scott Kincer has over twenty years experience in collecting, storing an analyzing consumer data. He also has fifteen years of experience managing data collection centers, including six years of experience in Costa Rica. Mr. Kincer oversees the operations of Datascension International from its main USA operations facility in Brea, California.

Mr. Lieberman's experience includes serving in various Senior Executive positions with a strong financial and operations background. Currently Mr. Lieberman is on the Board of Directors of South Texas Oil Company, an over the counter public company. Mr. Lieberman has been the Chief Financial Officer for John Goyak & Associates, Inc., an aerospace consulting firm located in Las Vegas, NV since 2003. Lieberman previously served as President and Chief Operating Officer of both JLS Services, Inc., since 1996, and International Purity, since 1997. From 1994 through 1996 Mr. Lieberman served as Chief Financial Officer and Chief Operating officer for California Athletic Clubs, Inc. Mr. Lieberman has over forty years of financial experience beginning with five years as an accountant with Price Waterhouse from 1967 through 1972. Mr. Lieberman attended the University of Cincinnati, where he received his B.A. in Business. Mr. Lieberman is also a licensed CPA in the state of California.

After attending California State University, Mr. Harmon started his career in 1992 at The Verity Group, a full service market research company in Fullerton, CA. At the Verity Group, Mr. Harmon worked his way up to Director of Operations and managed a 300-employee operation. He helped grow the company to a 12 million dollar business and was a key player in the acquisition by The Polk Company in 1997. He then went to Diagnostic Research where he managed Telephone Research. In 1998 The Polk Company brought Mr. Harmon back in as a Sales Manager to help increase sales in the Market Research division. After Polk, Mr. Harmon helped start Datascension and became Vice President. Mr. Harmon is also Vice President and a Director of Datascension International.

As the Director of Business Development for Datascension, Inc, Heather is responsible for establishing, growing, and the ongoing management of client relationships. Her primary passion and experience is data collection among the US Hispanic Market. Her exposure to this sub-segment and to the research industry started 5 years ago when she resided as Vice President of Sales and Marketing at a San Diego based Hispanic Telephone Data Collection Company. She has since gained invaluable insight into the Hispanic American culture by working directly with that large and growing market. In addition to helping further grow Datascension's Hispanic market data collection, Heather has been instrumental in supporting the development of Datascension's Web programming & Hosting services. Through Heather's acquisition of key business relationships, Datascension has doubled its Online/Web programming & hosting sales. Originally from a small historic town in the lakes region of NH, Heather obtained her B.A. in French at Dickinson College in P.A. After living in France for a year, she accepted a position with an International Educational Travel company, located in Boston, MA. After two years, she was transferred to Portland, OR in order to help head up the West coast operations. The travel company was forced to consolidate their business and to move everything back east, after suffering a major loss from 0911. In lieu of moving back to Boston, she opted to try out the Southern CA lifestyle. She became involved with the Marketing Research Association during the fall of 2002. Since then, she has acted as committee chairperson and has been responsible for the Southern CA MRA newsletter, which is a quarterly publication.

Tracy Sanders began his career in Market Research over 16 years ago. Tracy has held many positions such as phone room supervisor, CATI programmer, interviewer/supervisor trainer, sampling coordinator, and account executive just to name a few. He attended Jacksonville College and Santa Fe in Gainesville, FL. He has served on the Market Research Association (MRA) board, various committees, and assisted individual market research professionals find positions. His combination of skills have helped Datascension become what it is today by assisting clients complete their studies efficiently and effectively.

Mr. Sandelman heads the Los Angeles area office of Sandelman & Associates. In his role as CEO, he is responsible for the company's overall strategic direction and planning, and manages the development of new research programs. Mr. Sandelman has more than 32 years of marketing and advertising management experience in a variety of consumer product and service industries. He is considered to be one of the leading experts on foodservice market research and is widely quoted in major publications including The Wall Street Journal, Los Angeles Times, Orange County Register, USA Today, Nation's Restaurant News, Restaurant & Institutions, Chain Leader, Entrepreneur, Advertising Age, Adweek, Brandweek, and American Demographics. Mr. Sandelman has also been a speaker at several foodservice industry forums and conferences. Mr. Sandelman's marketing career began as a Marketing Assistant at General Foods Corporation. From there he moved to The Procter & Gamble Company where he served as an Assistant Brand Manager and later to Hunt-Wesson Foods where he was a Marketing Manager in the New Products Division. Mr. Sandelman left Hunt-Wesson to co-found Tandem Enterprises, a marketing consulting firm, and then later joined Ogilvy & Mather advertising agency where he served as Vice President, Management Supervisor. After leaving Ogilvy & Mather, he worked for General Consumer Electronics, Inc. as the Vice President of Marketing and then later joined keye/donna/pearlstein advertising agency where he was the Vice President, Management Supervisor. Mr. Sandelman earned both his Bachelor's degree and his Master's degree in Business Administration with high distinction from the University of Michigan.

Mr. Hirschman is President of CPointe Associates, Inc., a Plano, Texas executive management and retail operations consulting firm. He is an investment due diligence specialist and works regularly with public companies dealing with the difficulties of the balance between increased regulatory requirements and reasonable corporate governance. He is a director of Axion Power International and Longview Fund International and former chairman of Mustang Software, Inc. While at Mustang Software, Mr. Hirschman took a hands-on role in the planning and execution of the strategic initiatives to increase shareholder value, resulting in the successful acquisition of the company by Quintus Corporation. His client list has included GameStop, Nortel, SBC Wireless (now AT&T), Dalrada Financial Corp, Oxford Media Corporation, Earthlink Inc., Airmesh Communications, Bravo Foods International and Retail Highway. Prior to establishing CPointe Associates, he was Vice President Operations, Software Etc., Inc., a 396 retail store software chain, from 1989 until 1996. He also held senior executive management positions with T.J. Maxx, Gap Stores and Banana Republic. Mr. Hirschman is a member of the National Association of Corporate Directors, the KMPG Audit Committee Institute and is a graduate of the Harvard Business School Audit Committees in the New Era of Governance symposium. He is active in community affairs and serves on the Advisory Board of the Salvation Army Adult Rehabilitation Centers.