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dave chaffey

Example Mission And Vision Statements: Developing a specific vision or mission statement for ebusiness can help explain digital channel initiatives to colleagues and partners. This paper looks at some examples and shows how to develop a ebusiness vision statement. A clear vision provides a summary for the development of purpose and strategy of the organization.; Tags: Vision, Vision Statement, Dave Chaffey, Strategy, Management; White papers 2008-10-16

Developing an Online Strategy: An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...; Tags: Web, Product, Customer, Information, Web Site, E-mail, Service, Microsite, Self-service, Web Site Development, Marketing Research, Web Technology, Channel Management, Strategy, Marketing, Internet Marketing, Internet, Management, BNET Editorial; Articles 2007-12-18