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- Building A Strong Brand : Brands and Branding Basics
- The article is about the brand management. The word "brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. The concept of branding also developed through the practices of craftsmen who wanted to place a...
- White papers 2003-07-19
- Building A Strong Brand: Brands And Branding Basics
- The word "Brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. In a time before fences were used in ranching to keep one's cattle separate from other people's cattle, ranch owners branded, or marked,...
- White papers 2003-07-01
- Trade Show Giveaway Strategies
- "Giving away freebies to increase booth traffic just for traffic's sake is foolhardy unless you can give away an item that makes a lasting impression at very low expense. This represents a very big challenge and it might even be an oxymoron. Un-targeted promotion is simply a waste of money....
- White papers 2001-01-01
- Will a Press Release Really Help My Business?
- It is a known fact that a company or organization's visibility will increase with powerful publicity. Publicizing a business, a website, you or your products will help increase the value of each to you and your whole target audience. The idea is that publicity will bring the news of your...
- White papers 2001-01-01
- A Valuable Business Strategy
- This article is designed to give you some insights into how publicity works and some tips to make it work for you. Publicity is not intended to replace advertising, but to support it. Paid media delivers a specific message, in the space you purchase, on a set schedule. An ad...
- White papers 2000-01-01
- 28 Ways to Optimize Direct Mail Design
- Marketing throughdirect mail has a number of advantages over branding and other less targeted mediums.With enhancment techniques applied to quality lists, direct mail can be very targeted . Mail that is timely and relevant can be a very component in a well sequenced multi-touch campaign. Well designed direct mail can...
- White papers 2002-01-01
- Let's Lift the Human Spirit
- Many advertisers and marketers seem to have lowered their standards to the least common denominator when creating and communicating their messages. Far too many in our profession seem to appeal to the dark side of the human psyche. It seems that many marketers feel that no message or style is...
- White papers 2003-01-01
- The Five Most Commonly Encountered, Off-putting E-commerce Errors
- This article is about the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites. Blunders are equally rampant at well-funded corporate sites and those from home-based businesses. The good news is that many of the errors are extremely easy and inexpensive to fix. To...
- White papers 2003-01-01
- Working Your Marketing - Or Is That Called Selling?
- This article is about what an entrepreneur does when owning an on-line business. The non-electronic version of this can also be applied to the "working of the marketing" for and off-line business, as well. Assuming you have a plan, a direction, goals and objectives, the following items will ensure the...
- White papers 2003-01-01
- How Discussion Forums Bring in Business
- Online discussion groups predate the World Wide Web, and they are as popular as ever with active Internet users, although they now exist in several new as well as traditional formats. They exist on every imaginable specialty topic - doing business in Ireland, writing romance novels, underwater photography, investing in...
- White papers 2003-01-01
- Top End Alignment: How To Build A Great Brand From The Ground Up
- A big statement, but it may well be the case for a lot of companies, particularly in the electronic age. Branding is a hot topic but in reality it s been around for a long time. Branding has always been a factor in the growth of companies, products and services....
- White papers 2003-01-01
Additional Resources
- Friends remember Cary-Grove freshman 15-year-old was hit by a car while crossing Randall Road.(News)
- Byline: Dave Mann and Sara Burnett Daily Herald Staff Writers Friends of Cary-Grove High School freshman Elizabeth Dolak, who was struck and killed by a car as she crossed Randall Road in Lake in the Hills to help her family place election signs, gathered Tuesday...
- Research articles 2002-10-16
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