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dave zuchowski

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BNET Resources

How Hyundai Is Gaining Market Share: BNET talked to Dave Zuchowski, Hyundai's head of U.S. sales, about the Assurance plan, how the company is taking a different approach to marketing, and why he feels optimistic despite the downturn. What was the inspiration for doing something as crazy as buying...; Tags: Hyundai, Advertisement, Sales Strategy, Product Development, Sales Force Management, Marketing Research, Sales, Research & Development, Business Operations, Marketing, Market Share, Dave Zuchowski, Downturn, Melanie Warner; Articles 2009-06-05

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Congress Looks at Getting Into the Weather Business

Congress Looks at Getting Into the Weather Business

Geoengineering — the concept of deliberately manipulating the earth’s climate system to counteract climate change — made its debut in Congress this week, which I suppose makes it officially “mainstream.” The House’s Committee on Science and Technology held a hearing on geoengineering — the first serious congressional review of the subject, according to committee chairman Rep. [...]
Your Money Death in the Family: 12 Things to Do Now

Death in the Family: 12 Things to Do Now

Hang onto this essential checklist, so you’ll know what to do when the time comes.