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dave zuchowski

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BNET Resources

How Hyundai Is Gaining Market Share: BNET talked to Dave Zuchowski, Hyundai's head of U.S. sales, about the Assurance plan, how the company is taking a different approach to marketing, and why he feels optimistic despite the downturn. What was the inspiration for doing something as crazy as buying...; Tags: Hyundai, Advertisement, Sales Strategy, Product Development, Sales Force Management, Marketing Research, Sales, Research & Development, Business Operations, Marketing, Market Share, Dave Zuchowski, Downturn, Melanie Warner; Articles 2009-06-05

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Why Goldman's Apology Was a Waste of Time and Money

Why Goldman's Apology Was a Waste of Time and Money

Goldman Sachs (GS) apologized for its role in the financial crisis this week and announced it would invest $500 million in small businesses as a mea culpa. But corporate reputation expert Eric Dezenhall believes the move may be an expensive and pointless kabuki show for the unwashed masses who don't understand how the firm really works.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.