david aaker

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Leveraging The Corporate Brand

From the executive summary: ‘Brand assets are difficult and expensive to develop, maintain, and adapt. The offering environment is cluttered, confused, and complex in part because of the proliferation of products, brands, and sub-brands. Dynamic market contexts with the emergence of new sub-categories make it necessary to adapt and stretch...

Tags: Brand, David Aaker, Branding, Marketing

White papers 2004-04-01

Additional Resources

Berkeley's David Aaker Wins The MIT Sloan Buck Weaver Award For Marketing

CAMBRIDGE, Mass. -- David Aaker, Professor Emeritus at the University of California, Berkeley, Hass School of Business will be named the second recipient of the MIT Sloan School of Management Buck Weaver Award for marketing on September 11, at a conference at MIT in his honor. This award was established...

Tags: marketing, Massachusetts Institute of Technology

Research articles 2004-09-10

Brand Master

In financial services, where the issue is trust, may be there could be branded trust creators. Employees need to believe that their brand is an asset to the business and to find inspiration from it. This article outlines an in-depth interview with David Aaker on issues in branding and how...

Tags: Brand, Financial Service, Branding, Financial Planning, Financial Services, Marketing, Finance

White papers 2004-08-02

Janet Cook Named Palm Springs Chamber CEO

Janet Cook assumed the position of chief executive officer for the Palm Springs Chamber of Commerce on Aug. 18. She fills the vacancy left by the recent resignation of David Aaker. Cook previously served as assistant vice president/branch manager of PFF Bank and Trust in La Quinta, which she helped...

Tags: board, Palm Inc., Progress & Freedom Foundation

Research articles 2004-08-24

NCAA Men's: Probable Starting Lineup: Pepperdine at University of Portland.

Jan 9, 2003 The Sports Network via COMTEX (Thursday, January 9th) Pepperdine University of Portland ---------- ---------------------- F Jimmy Miggins F Donald Wilson F Boomer Brazzle F Andreas Gahlmann C David Patten C Karl Aaker G Alex Acker G Adam...

Tags: The Sports Network

Research articles 2003-01-09