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	<title><![CDATA[david fellman & associates Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/david+fellman+%26+associates.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to david fellman & associates]]></description>
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		<title><![CDATA[Solving The Sales Compensation Puzzle]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61780]]></link>
		<description><![CDATA[How do you compensate a quick printing salesperson? How do you solve this puzzle? I think the first step should be a clear understanding of the underlying purpose of compensation. And that purpose should be viewed from two different perspectives: that of the employee/salesperson and that of the owner/sales manager....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 16 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+compensation.html"><![CDATA[Sales Compensation]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Science And Technology]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51342]]></link>
		<description><![CDATA[The article further explains that, Pharmacogenomics is about getting the right drug to the right person at the right time. Its more personalized medicine. For detailed reading, check out the full article.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/article.html"><![CDATA[Article]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
	</item>
	<item>
		<title><![CDATA[Traditional Reorganizations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51344]]></link>
		<description><![CDATA[crux is that a focused, differentiated, and emotionally loaded positioning strategy will make the brand sell more effectively.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reorganization.html"><![CDATA[Reorganization]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/crux.html"><![CDATA[Crux]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Return On Investment Metrics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51378]]></link>
		<description><![CDATA[Brands in the tech sector need to work on their positioning. The article studies that within the technology community, there is serious disagreement and even discord as to which comes first and which is more effective – the brand or the position. Perhaps branding is easier within the realm of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
	</item>
	<item>
		<title><![CDATA[Should You Hire An Outside Salesperson?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61777]]></link>
		<description><![CDATA[This article summarizes the process of implementing an outside sales program. That can mean anywhere from thinking about doing it, to developing a compensation plan, to trying to evaluate a salesperson's early performance. Should I hire an outside salesperson? In other words, should my company have someone out making sales...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[Salesperson]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/document+management.html"><![CDATA[Document Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
	</item>
	<item>
		<title><![CDATA[Hiring, Training, Managing And Motivating Quick Printing Salespeople]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61779]]></link>
		<description><![CDATA[This article covers the process of hiring the right person. If selling in general is a mystery to many quick printers, then hiring and managing salespeople must seem to be up there with the greatest mysteries of all time. You only need to look at the failure rate among quick...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[Salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[Training]]></category>
		<category domain="http://resources.bnet.com/topic/printing.html"><![CDATA[Printing]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/document+management.html"><![CDATA[Document Management]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/printers.html"><![CDATA[Printers]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
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	<item>
		<title><![CDATA[21 Pretty Good Questions To Ask A Potential Salesperson]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61782]]></link>
		<description><![CDATA[It's probably not too surprising that an article about questions will start with one. Here it is: "If you had it to do over again, would you still hire the same people you have working as salespeople for your company?" Interesting question, isn't it? The scary thing is how often...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
		<category domain="http://resources.bnet.com/topic/printing.html"><![CDATA[Printing]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/document+management.html"><![CDATA[Document Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Let’s Not Keep Secrets From Our Salespeople]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62087]]></link>
		<description><![CDATA[The focus of this article is on establishing open communication with your salespeople. Every salesperson in your company should receive a "commission report" within one or two days of the end of each month. This report should list every invoice issued during the previous month and it should be easy...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[Salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/commission.html"><![CDATA[Commission]]></category>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[Salesperson]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[sophisticated brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=73097]]></link>
		<description><![CDATA[The best and most successful trash brands are those that, like any successful brand, find a way to register on an emotional level with consumers. The WWE succeeds through the power of demonstration, which attracts a certain market and a certain demographic and leads to idea ownership. Successful brands define...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/wwe.html"><![CDATA[WWE]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Three Things To Look For In A Salesperson]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98879]]></link>
		<description><![CDATA[One cannot become a successful salesperson so easily. It involves an elaborate process of exploring ones inner talent, nurturing it, and bringing in the forefront. There are also certain specific characteristics that are required in abundance to sell something to people. The characteristics include intelligence, a competitive nature, and knowledge...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/characteristic.html"><![CDATA[Characteristic]]></category>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[Salesperson]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[The First Three Things A Salesperson Must Learn]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98880]]></link>
		<description><![CDATA[It is not enough to possess the required characteristics of a salesperson. It is also important to be a part of an active learning curve. The learning curve consists of three key areas, which need to be captured by every sales person. The key areas are knowledge about selling process,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[Salesperson]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[How To Make "Marketing" And ''Selling" Work Together]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98881]]></link>
		<description><![CDATA[From the executive summary: ‘Selling and marketing is not the same thing, but a company sells more when it combines selling and marketing efforts together. Thus, companies should think of marketing as the front end of the selling process. The research component of marketing can tell a lot about what...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98882]]></link>
		<description><![CDATA[An extensive market research goes into success of a business. The research involves identifying the target customers, focusing on needs of customers, and searching the market place where a product is to be sold. In addition, there are certain elements required that support the aforesaid factors. The elements are research...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Entertainment Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98883]]></link>
		<description><![CDATA[From the executive summary: ‘The bottom line on entertainment as a selling strategy is that it can work very effectively for companies. Or else, it can represent one of the black holes into which profits go. The key is to measure and manage, and look at where the money is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[The Key To Effective Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98884]]></link>
		<description><![CDATA[The success of a product largely depends in the manner it has been advertised in the market. Effective advertising is a skill, which needs to be explored and nurtured to gain perfection. It involves four basic capabilities; it generates orders, generates leads, provides information, and projects an image of products....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
	</item>
	<item>
		<title><![CDATA[Implementing A "Part Time" Approach To Outside Sales]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98885]]></link>
		<description><![CDATA[Experts suggest that adopting a part-time approach to outside sales goes a long way in boosting sales. The approach includes performing certain important functions viz. structuring the selling procedure, avoiding overloading like doing too much task than is actually required, identifying the key prospects, and keeping track of the number...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[A "Part Time" Approach To Outside Sales Makes A Lot Of Sense]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98887]]></link>
		<description><![CDATA[From the executive summary: ‘All of the evidence indicates that outside sales fails more often than it succeeds for quick, digital, and small commercial printing companies. The evidence also indicates that having someone out there competing for new business and keeping in the competition for established business is a critical...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/evidence.html"><![CDATA[Evidence]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Brokering As A Marketing Tool]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98890]]></link>
		<description><![CDATA[From the executive summary: ‘Brokering can be a very powerful marketing tool for a quick/digital/small commercial printer. Like any other tool, though, it is important to learn how to use it properly and carefully.' It is utmost important to judiciously decide on the brokering options for very large jobs, even...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[A Few Good Thoughts On "Selling" Vs. "Service"-And On "Good" Customers Vs. "Bad" Ones]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98891]]></link>
		<description><![CDATA[Selling involves interacting with the prospective customers and offering them products or services that fulfill their needs. In today's information-centric business world, the prospective customer has become very much informed about the trends and nuances prevalent in the market. He/she has become demanding in his/her choice of the product. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
	</item>
	<item>
		<title><![CDATA[How Much Should A Sales Call Cost?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98892]]></link>
		<description><![CDATA[Sale is an important activity in an organization. An effective sales process is responsible for nurturing and cultivation of strong customer relations. This, in turn, helps in building customer loyalty with time. The modern business era has posed several challenges in the sales domain. However, it is important to keep...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+call.html"><![CDATA[Sales Call]]></category>
		<category domain="http://resources.bnet.com/topic/david+fellman+%2526+associates.html"><![CDATA[David Fellman & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/business+era.html"><![CDATA[Business Era]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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