YouTube, hoping to counter the competition from sites like the NBC/*News Corp*. JV Hulu, has started running full-length episodes of CBS (NYSE: CBS) programming. Executives at the Google-owned video site told Reuters that CBS would handle ad sales for its shows and share the revenue with YouTube. The breakdown...
Magazines may have been weathering the economic downturn better than newspapers, but the current upheaval in the financial markets makes it only more likely that survival will be more difficult. And so, in advance of an increasingly pessimistic outlook, Hearst has decided to shutter CosmoGirl magazine, the second mag...
-- Google to advertisers: let's talk about Yahoo deal: Following the Association of National Advertisers' criticism of Google's (NSDQ: GOOG) search ad pact with Yahoo (NSDQ: YHOO)—which is currently on hold in the face of Justice Department scrutiny—Tim Armstrong, the search giant's president of advertising and commerce, is calling...
About four buyers are taking a serious look at The San Diego Union-Tribune, which put itself up for sale two months ago. Voice of San Diego identifies the prospective suitors: New York Times Company (NYSE: NYT), MediaNews Group, Tribune Company and Canadian newspaper publisher Black Press. But with the...
It looks to be a brutal Q3: Both Viacom (NYSE: VIA) and CBS Corp (NYSE: CBS). have cut their respective outlook, warning investors that they have been taking a hit on the ad slowdown and the wider economic pain touching all businesses right now.-- Reuters: Viacom's Q3 earnings...
Given the continued downward spirals in the world's financial markets, UBS internet analyst Ben Schachter says the firm is lowering price estimates for online ad revenues ahead of the Q3 earnings report period. Still, it may be at least a small consolation that offline looks worse and some web-based...
WPP Group media agency MindShare has bought UK media planner Michaelides & Bednash. Terms of the deal weren't disclosed. The media planner will be folded into MindShare's Invention group, which handles digital content, programming, sponsorship and planning. M&B's founders, George Michaelides, Graham Bednash and managing partner Paul O'Neill, will...
Between the tight political race and the chaos on Wall St., Forbes.com has picked the right time to revamp its Opinions Channel. The channel, unveiled today, is structured around four main topic categories: Business and Economics, Foreign Affairs and Defense, Culture and Society, and Politics. Forbes.com has also added...
-- NAA forecast shows small hope for online in '09: As is still often the case with newspaper revenues, the online portion is expected to do slightly better than the whole operation. The Newspaper Association of America expects print to be down 12.5 percent this year, while online revs...
Over the last few years, left-leaning documentarian Michael Moore's cinematic molotov cocktails have gone from filling seats at the art houses to multiplexes. Online video sharing site Blip.tv hopes that his latest, Slacker Uprising, will lead to more traffic to its site. Blip.tv is offering Moore's new film, which...
Just in time for the financial markets' meltdown this week, Nielsen Online finds a 27 percent decline in display ad spending by financial services companies drove a 6 percent year-over-year decrease in overall display dollars in the first half of 2008. The number of display impressions decreased by 9...
Today's news about the fall of Lehman Brothers and Bank of America's planned rescue of Merrill Lynch isn't going to have any immediate affect on online ad spending, though residual impact could eventually cause advertisers to pullback somewhat. But for the moment, online ad expenditures are expected to remain...
Social media site network TruMedia Networks has bought several sports community sites from Boxcar Media, which will remain an independent. Terms of the deal were not disclosed. The sites Boston-based Boxcar is selling off include Red Sox fan blog Sawxheads.com, the Celtics-devoted Celtsheads.com, New England Patriots dedicated Patsheads.com and...
WPP Digital has acquired a minority stake in online analytics provider Proclivity Systems, Brand Republic reported. The New York-based firm looks at consumers' e-commerce habits, which is used by its clients to target merchandise and marketing efforts. WPP Digital, the investment arm of the ad holding company, followed Fung...
While the number of Facebook users that have signed up to protest the social net's redesign represents only a fraction its 100 million members, the movement continues to gain attention. Over the past few months, dozens of groups have popped up on Facebook to voice displeasure at the changes....
-- LAT slashes 75 editorial jobs: Editors at the Tribune Company paper met over the weekend to draw up lists of those whose jobs would be cut. At least 75 jobs will be lost, either through voluntary exits or layoffs. Back in Feb, LAT was forced to eliminate 100-150...
For those looking to how online advertising is likely to weather the global financial meltdown, forecasters still seem relatively hopeful—at least compared to traditional advertising. Still, it helps to keep in mind that both ZenithOptimedia and Barclays Capital formerly Lehman Brothers internet analyst Doug Anmuth tend to be optimists....
With China's internet audience estimated at 250 million and growing as the U.S. online ad market slows, Nielsen is hoping for a little balance by expanding its partnerships to measure China's media use. The company has struck a joint venture with Beijing media usage tracker ChinaRank, WSJ reports. This...
Wireless carriers Sprint (NYSE: S) and AT&T (NYSE: T) are working with Sony (NYSE: SNE) Pictures Television on a wide-ranging marketing campaign that places the carmarker on all available ad space on Sony's online and mobile sites. WSJ has the details, which include giving Honda the run of all...
These are tougher times for car companies, but Honda feels it's only more necessary to ramp up its digital advertising. The company hopes that a big, splashy campaign across all online and mobile ad space held by Sony (NYSE: SNE) Pictures Television will do the trick of at least...
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