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david letterman

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Letterman vs. O'Brien May Be the Tipping Point on TV's Non-Sensical Age Bias
Even before I was far into the latter half of the 18 to 49 demographic, I found it bizarre â€" and depressing â€" that the TV market was pretty much built on the belief that once a viewer hits the age of 50, they are worthless to TV advertisers, and...
Tags: Advertisement, Brand, David Letterman, Conan O'Brien, Branding, TVs, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, Catharine P. Taylor
Blog posts 2009-07-17

Additional Resources

Youth serves Letterman as he gains on Leno ; 'Tonight Show' lead in 18-to-49 demographic chipped down to 0.3.(Late Show with David Letterman, The Tonight Show with Jay Leno)(Brief Article)(Statistical Data Included)
David Letterman is feeling young, hip and rejuvenated again-much like once-terror-wary New York. Coming out of the November sweeps, CBS's The Late Show with David Letterman has narrowed the gap among young viewers with longtime leader The Tonight David Letterman is feeling...
Tags: Michael Freeman
Research articles 2001-12-17
Talk-show host Dr. Phil McGraw's live appearance on CBS's Late Show With David Letterman brought the show its best ratings since Sept. 17, 2001. (News from Everywhere).(Brief Article)
Talk-show host DR. PHIL MCGRAW's live appearance on CBS'S Late Show With David Letterman brought the show its best ratings since Sept. 17, 2001, its return following the Sept. 11 tragedy. (Letterman has regularly been mocking McGraw's ... Talk-show host DR. PHIL MCGRAW's live...
Research articles 2003-02-24
Letterman snags Oprah.(FAST TRACK)(Oprah Winfrey )(Late Show With David Letterman )(Brief Article)
Oprah Winfrey is putting the countless fat jokes and the Oprah/Uma Academy Awards running gag behind her as she makes her first appearance on CBS' Late Show ... Oprah Winfrey is putting the countless fat jokes and the Oprah/Uma Academy Awards running gag behind...
Tags: Oprah Winfrey
Research articles 2005-11-28
CBS launches Letterman promos. (CBS Inc. promotes the 'Late Show with David Letterman') (Brief Article)
CBS will launch its national and local promotional campaign for the Late Show with David Letterman during Major League Baseball's All-Star Game tomorrow. The network has produced 80 spots that will run in all dayparts, said George F. Schweitz ...
Research articles 1993-07-12
David Letterman Closes in on Conan, Renews Contract (Updated)
(UPDATE: Dave actually beat Conan on June 9 with a 3.4 rating/8 share, compared with Conan's 2.9 rating/7 share. There were some mitigating circumstances, but looks like there's a new late-night war on. Goodie!) Somehow, in all of the hubbub surrounding Jay Leno's sacrificing the "Tonight Show"...
Tags: Catharine P. Taylor, Home Entertainment, NBC Universal Inc., Nielsen, Personal Technology, Tv & Home Theater, TVs
Blog posts 2009-06-09
Dave's the (second) greatest! (Fast Track).(David Letterman reruns)(Brief Article)
Cable's Trio network just finished showing 53 straight hours of The Late Show With David Letterman reruns over the Thanksgiving weekend in what it billed as a "Give Thanks to Dave" marathon. (Letterman on NBC reruns launch on Trio as a regular series Jan. 2.) The ...
Tags: Cable, NBC Universal Inc., NETWORKING, TELECOMMUNICATIONS
Research articles 2002-12-02
'Late Show' looks for a boost; new animation, more stand-up, return of Chris Elliot among planned changes. (Late Show with David Letterman)
New animation, more stand-up, return of Chris Elliot among planned changes In what he calls an ongoing effort to improve the product, Robert Morton, executive producer, Late Show with David Letterman, says the show will undergo some cosmetic enha New animation, more...
Tags: animation
Research articles 1995-10-02
CBS set to unleash late-night sales push. (advertising time for David Letterman's new program) (Brief Article)
The late-night daypart is about to burst out of the gate, with CBS ready to start selling ad time in its new David Letterman show in about two weeks. The late-night daypart is about to burst out of the gate, with CBS ...
Tags: advertisement, sales
Research articles 1993-03-22
Really big job. (CBS Inc. television studio for the 'Late Show with David Letterman') (Brief Article)
The control room at CBS's recently renovated Ed Sullivan Theatre was assembled and tested in California, then sent to New York and reassembled, just in time for last Monday's premiere of David Letterman's new Late Show. CBS reportedly spent at leas The control room...
Tags: job, TV
Research articles 1993-09-06
Conan O'Brien has tough clearance act to follow. (David Letterman's replacement will try to maintain show's high clearance levels)
With the announcement that Conan O'Brien will succeed David Letterman in the 12:30 a.m. time slot (see story, page 24), NBC is faced with the task of maintaining their high clearance levels in late night: the network is currently cleared in 99% of the country, with Late...
Tags: incentive, NBC Universal Inc., SALES
Research articles 1993-05-03
CBS closes on purchase of building for Letterman - new site for production of David Letterman television show located at 1697 Broadway, New York, New York
Eastern Consolidated Properties, Inc. has announced the sale of 1697 Broadway (53rd Street), the 140,000-squarefoot Ed Sullivan Theater and Office Building, to CBS, Inc. to serve as the new home for the David Letterman show which will move to CBS this summer.
Tags: TV
Research articles 1993-03-24
Late Show with David Letterman. - television program reviews
With new network, stage, time slot, talk show host jokes, |The GulfWar didn't get this kind of coverage' David Letterman is, without doubt, one significant figure in turn-of-the-century American popular culture. I happen to think Letterman is just great. But not as great as the hype surrounding his Aug....
Tags: camera, NBC Universal Inc., TVs
Research articles 1993-09-17
An Open Letter to the Viewers of the Late Show With David Letterman
SAN ANTONIO -- Clear Channel (NYSE:CCU) does not blame David Letterman for being duped by poor journalism. During his November 18th broadcast, Mr. Letterman referred to an article about our company that was published by Rolling Stone. Below is the letter our company sent to Rolling Stone's editorial management at...
Tags: Clear Channel Communications Inc., Clear Channel Entertainment
Research articles 2004-11-19
David Letterman's prime-time ambitions bearing fruit
NEW YORK AP -- If he didn't have to watch his health, you could almost picture David Letterman leaning back in his chair with a big, fat cigar. That's what entertainment moguls look like, right? Quietly this spring, he's become one, with his production company, Worldwide Pants,...
Tags: CBS Corp., NBC Universal Inc., network, NETWORKING
Research articles 2000-06-13
David Letterman: "you know who may run for the Democrats in 2008? Hillary Clinton
* David Letterman: "You know who may run for the Democrats in 2008? Hillary Clinton. Her husband is so excited that he is already interviewing White House interns."
Tags: Democrat, husband, White House
Research articles 2004-12-13
From David Letterman's Top Ten Things Overheard in Line at the Clinton Book Signing
* From David Letterman's Top Ten Things Overheard in Line at the Clinton Book Signing: "Those aren't Secret Service agents--those are Hillary's people keeping an eye on him."
Tags: agent, U.S. Secret Service
Research articles 2004-07-26
A&E tries to get hip, but Dave's gone. (Arts and Entertainment Network; end of contract for reruns of 'Late Night with David Letterman')
Wayne Campbell of "Wayne's World" fame calls Arts & Entertainment Network "The World War II Channel." A&E's president says the satire is "an ethnic slur on the network," but A&E is clearly listening to its constituents. In the year ahead, A&E...
Tags: advertisement, entertainment, NBC Universal Inc., network, NETWORKING, programming
Research articles 1992-03-16
Letterman's Scandal Will Blow Over, Just Like All the Others [Updated]
(UPDATE: So Howard Kurtz â€" see below â€" was right, of course. On Monday night, "The Late Show" had 5.7 million viewers. As The New York Times' Media Decoder blog pointed out, this not only was an audience more than twice that for Conan O'Brien's "Tonight Show" that night â€"...
Tags: CBS Corp., Letterman, Government, Blogging, Advertising & Promotion, Vertical Industries, Internet, Marketing, Catharine P. Taylor
Blog posts 2009-10-05
Letterman on KKMG? Nah, just a Stupid Human Trick
The top 10 reasons not to believe David Letterman was on KKMG (98.9 FM) Monday morning: 10.David's publicist told me "no way." 9.David's publicist asked me, "... And who are these radio people? Are they connected to Howard Stern or something?" 8.The...
Tags: Comedy Central
Research articles 2000-09-12
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