Resources

1 Resources for

david meer

Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation; Articles 2008-05-06

The Incumbent's Advantage: Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...; Tags: Segmentation, Customer, Marketing Research, Marketing, Harvard Business Review, In Brief, Ian C. MacMillan, Larry Selden, Ian C. MacMillan, Larry Selden; Articles 2008-11-20